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SAS Visual Analytics vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.3
Organizations saw varied ROI from SAS Visual Analytics, noting improved efficiency and financial tracking despite initial cost challenges.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
The enterprise subscription offers more benefits, ensuring valuable outcomes.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
 

Customer Service

Sentiment score
6.8
SAS Visual Analytics customer service is mixed, with praise for technical support but noted gaps in business needs and regional availability.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
They provide callbacks to ensure clarity and resolution of any queries.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
7.8
SAS Visual Analytics effectively scales for large datasets and users, though high resource demands and expenses may concern some.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
 

Stability Issues

Sentiment score
7.1
SAS Visual Analytics is generally reliable but can face performance issues with large data, often due to user practices.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
SAS Visual Analytics is stable and manages data effectively without crashing.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
 

Room For Improvement

SAS Visual Analytics is complex and costly, with challenges in integration, performance, user-friendliness, and external language support.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
 

Setup Cost

SAS Visual Analytics is costly for small enterprises, but offers strong analytics and simplicity, though consulting and scaling add expenses.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
 

Valuable Features

SAS Visual Analytics excels in data visualization, advanced analytics, and user-friendly interface with rapid processing and seamless integration.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
The ability to query information from our Excel data into SAS to view specific data is invaluable.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
 

Categories and Ranking

SAS Visual Analytics
Ranking in Data Visualization
9th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Data Visualization
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Reporting (9th), Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the Data Visualization category, the mindshare of SAS Visual Analytics is 3.4%, down from 5.2% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.6%
SAS Visual Analytics3.4%
Other95.0%
Data Visualization
 

Featured Reviews

Renato Vazamin - PeerSpot reviewer
Single environment for multiple phases saves us time, and has good visualizations
We had that solution installed previously in another solution, Selvaya, but I don't think we used it at the time. We are now using SAS Detect Investigation as a complementary solution, in which we have part of the process, use a gene, SAS collects information and identifies some business situations, and the business guys use Visual Analytics to explore the results of the process. We previously used the FICO platform, but we switched because FICO's pricing was not scalable. Bringing more data or workloads to the platform required a significant investment in order to scale. We needed to change because we have a lot of data to process every day. FICO was also a little more complicated than SAS Visual Analytics.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Government
11%
Computer Software Company
9%
University
8%
Computer Software Company
13%
Comms Service Provider
9%
Insurance Company
9%
Non Profit
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about SAS Visual Analytics?
The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps w...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

SAS BI
Zoho Reports
 

Overview

 

Sample Customers

Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about SAS Visual Analytics vs. Zoho Analytics and other solutions. Updated: September 2025.
871,469 professionals have used our research since 2012.