1) Ease of use 2) Little to no development needed 3) Robust micro adapters - all that i need is there 4) Easily add features with .jar files 5) Easily add features with .net 6) Amazing what you can do with JavaScript and other scripting languages within Fiorano 7) Product logging and debug features 8) Stablity - up 24x7 with no issues 9) Amazing support