The feature I found most valuable in Informatica Intelligent Cloud Services is the mapping. You just drag, and it maps the data. Mapping is very easy, and it's no code.
When you migrate data or when the data interaction happens at the source and destination, the challenge is that you'll get different formats. The validation has to be done in the middleware, and the transformation should happen. In Informatica Intelligent Cloud Services, it's very easy to do data validation and transformation compared to any other tool.