It's easy for the IT admins at the company to use. It isn't hard to understand and there are lots of features you can use out of the box. If a feature isn't available in Ivanti Automation, you can always script it.
Their cloud relay feature needs to improve to compete with other products in cloud solutions like Azure and AWS. It should be easier to deploy or provision images in the cloud with Ivanti Automation. Better Azure integration would also help.