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it_user514275 - PeerSpot reviewer
Data Analyst (Data Engineering) at a tech services company with 501-1,000 employees
Consultant
Our BI team designs and schedules their own reports. Maintaining the schemas and files behind the scenes can become a chore.

What is most valuable?

The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data. This is especially useful for keeping track of potential issues with our data warehouse, to which the product is connected, and for providing controlled access to potentially sensitive information.

How has it helped my organization?

Our BI team, and otherwise less-technical employees, are able to design and schedule their own reports without additional knowledge. They are now able to create a number of more-complicated visualizations, such as churn diagrams and acquisition funnels, which are used to track milestones and immediately spot anomalous behavior.

What needs improvement?

This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult. A personal feature request I have is the ability to create reports in such a way that the end users can inject values into the query and dynamically change the results in this way.

For how long have I used the solution?

I have been using it for approximately a year.

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Looker
March 2025
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What do I think about the stability of the solution?

Stability is generally not an issue. We do sometimes have trouble with larger data sets, but Looker does not seem to be intended for such purposes. In fact, certain restrictions are placed automatically to limit the number of records available for viewing at once. One major issue we have discovered is that the computations required for more complicated metrics can often overload Looker, forcing us to create additional refactored tables in the data warehouse in order to reduce the load on Looker. This is particularly restrictive when users want to create reports from raw data.

How are customer service and support?

Customer support has generally been helpful; they tend to be helpful, provide suggestions and be open to feature requests.

How was the initial setup?

Initial setup was relatively simple. The main difficulty lay in picking up the syntax of the LookML files that determine what is shown in the UI, but the Looker team was always available to provide training over the phone.

What about the implementation team?

An in-house team implemented it. The only setup required was to feed the connection details through Looker, and to later integrate with GitHub.

Which other solutions did I evaluate?

The alternative when decided to use Looker was Tableu, which was recommended by several employees who had used it in the past. The main reasons why we opted for Looker over Tableu were the existence of a web interface, simplicity of use, and the general look of the product.

What other advice do I have?

While Looker is great for simple visualizations and is a great start in terms of providing a framework for dynamically generating graphics, don't expect it to do any heavy lifting. It struggles with large data sets, and the syntax will often require you to feed refactored data into Looker.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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it_user534546 - PeerSpot reviewer
Business Operations Associate at a financial services firm with 51-200 employees
Vendor
It greatly reduced the strain on the few SQL-proficient people in our organization. I would like them to spend more time on making the interface user-friendly.

What is most valuable?

The LookML model provides a single source of truth, which allows us to democratize the data analysis process in our company, getting more people's hands on the data, while still having confidence that the results they obtain will be accurate.

How has it helped my organization?

Looker greatly reduced the strain on the few SQL-proficient people in our organization. People who were previously waiting to receive data can now get it themselves and answer their own questions. The ease with which questions can be answered and explored leads to more interesting questions being asked and data being used more broadly across the company.

What needs improvement?

There are a few areas of the product where there hasn't been enough time spent making the interface user-friendly. Creating complex filters on reports or dashboard-wide filters, for example, requires guessing at the appropriate syntax, rather than having the super easy to use dropdowns that are available for simple filters.

For how long have I used the solution?

4 months

What do I think about the stability of the solution?

Only a few intermittent and usually minor bugs.

What do I think about the scalability of the solution?

No.

How are customer service and technical support?

Excellent. The chat support always responds quickly and is helpful. Some weekend support would be nice.

Which solution did I use previously and why did I switch?

We previously just ran our analytics out of Google Sheets with charts based on queries of our database each week. We reached a size where this was no longer feasible and we needed a more robust data warehouse and BI stack.

How was the initial setup?

Very complex setup process that involves modeling your entire database in LookML. As noted above, this model is extremely valuable when completed, but the setup process is lengthy. Looker is aware of this and requires you to receive some training/support from them to get your model off the ground when you sign up, but even with this assistance you still have to spend a ton of your own time completing the model, especially compared with the setup time of other tools in this space.

What's my experience with pricing, setup cost, and licensing?

The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies.

Which other solutions did I evaluate?

Yes, Tableau and Chartio.

What other advice do I have?

Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions. It does require a significant investment, both of money and time, to use it successfully, so it shouldn't be purchased if there's not a willingness to devote resources to it both for the initial setup and on an ongoing basis.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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Buyer's Guide
Looker
March 2025
Learn what your peers think about Looker. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
842,690 professionals have used our research since 2012.
it_user515829 - PeerSpot reviewer
Digital Product Manager at a retailer with 51-200 employees
Vendor
I use the SQL runner instead of having to connect to a slave DB. We needed to build customization ourselves.

What is most valuable?

SQL runner: Instead of having to connect to a slave DB, I can use the SQL runner in Looker to run SQL queries, which is more efficient in my opinion.

How has it helped my organization?

It is easier and quicker to find things in the database.

What needs improvement?

There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box. For example, products like RJ Metrics and Google Analytics come with pre-built dashboards based on your data; examples such as conversion rate over time or sales by product. We had to build those in Looker ourselves.

Also, it is often slow.

For how long have I used the solution?

I have used it for 10 months.

What do I think about the stability of the solution?

I have not encountered any stability issues.

How are customer service and technical support?

Technical support 9/10.

Which solution did I use previously and why did I switch?

We previously used RJ Metrics. I was not part of decision to switch.

Which other solutions did I evaluate?

I was not involved, but before choosing this product, they evaluated Domo.

What other advice do I have?

You must have a strong engineering team and a team member dedicated to set-up and customization of product.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Updated: March 2025
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