The high value in this tool is its relatively low cost, ease of use, tight integration with SSIS, superior performance (compared to competitors), and attribute-level advanced survivor-ship logic.
Melissa Data Quality offers cost-effective solutions with superior performance, providing accurate address validation to enhance data reliability. It integrates seamlessly with SSIS, supporting deduplication for precise customer records. Address parsing boosts efficiency, yet some countries require improved accuracy. Pricing model issues affect billing, and family members' addresses might mix up. Resizable forms are needed, and data annotation speeds can be slower than promoted.
