The CRM system has SAP Sales, SAP Service, and SAP Billing, with everything integrated into an on-premise SAP CRM system. Salesforce Essentials replaced this on-premise system, bringing all functionalities onto the cloud platform.
Salesforce Essentials simplifies product and customer activity tracking through cloud-based deployment and AI functionalities like predictive analytics. While integrating data from multiple channels and providing exceptional customization, it requires better integration with products like SAP. Despite lacking some cost-effectiveness against competitors, Salesforce Essentials boosts productivity and scalability. It needs improvements in analytics, automation, and connectivity to enhance user experience and should offer smaller licensing packages to attract new users.
