Softline eCommerce Solution Reviews

It is definitely one of the top eCommerce providers in our company with whom we have worked for many years. For each region, we have different eCommerce providers, which is our business strategy. We don't sell directly to end users. For every market, we have our own eCommerce provider, and Softline works with us for Russia and some countries in the Baltic. They also work with the Latin America and Brazil, but it's not part of our responsibility. 

The eCommerce providers host our shopping cart and oversee that transaction as well as maintaining the relationship with customers, e.g., protection and support. Funds are protected on the Softline site. From our side, we direct all the traffic from our website to the shopping cart, which is protected by Softline. They also handle manual renewable emails and outgoing renewable emails. So, they charge customers in cases where they are out of subscription. 

They respond as customer support using online chat: through emails and mobile phone. Customers can call them with any issues in terms of their orders or processing.

Softline reached us with the suggestion to collaborate with top Russian banks and implement a cashback service. Right now, we have cashback opportunities for our clients. We also have some bonuses, which customers get for purchasing our products through the shopping carts. This use case demonstrates villages of all sorts. Using the full integration with banks on their side, they process the financial and legal part. We have started to show very good results, increasing in the commercial rate and shares of those payments methods. This also gave us the opportunity to collaborate not only with top banks, but also with other banks with whom new payment methods are being collaborated. They are very proactive in proposing partnerships, like when you consider all these use cases mentioned with banks from the perspective of feature improvements for the user experience in shopping carts.

We use Softline eCommerce in Russia, the Baltics, Azerbaijan, and Uzbekistan. We have local languages and currencies in the shopping carts, e.g., in Russia, the shopping cart is in English and Russian. It is also possible to change currencies. Our website understands GeoIP, showing you the right currency for your country, though the Baltics' currency is currently Russian. The ability to change language and currency provides additional value and personalization.

We have operations worldwide. For every location where Avast is in the world, we try to create a customized solution for our clients. For example, Russian users have a client, and they prefer to buy our products in a specific way, e.g., using their local cards or payment methods. When taking care of Brazil, it is the same. We have specific types of payments. So, we have a specific type of user experience when clients are buying products. Softline eCommerce provides us with the ability to customize the customer experience, and that is very valuable for us.

Brazil is a very specific region in the world in terms of payment methods for eCommerce. About two or three years ago, we started speaking with Softline to see how we make our shopping carts easier for the user to complete the payment. For example, all our partners were always pushing us to have, e.g., one of the screens of our cards be filled up by the user with up to 10 fields. Therefore, the user had to write their physical personal address and a lot of details, which was kind of blocking the user for finishing the transaction. We went to Softline with this problem, and they came up with a solution for us to decrease the number of fields from 10 to five, which helped to increase our conversion by roughly 10 percent.

I usually track the sales of our products through my personal account on a daily basis. I upload keys for pulls once a month or so. I come up with and implement promotions to increase sales.

I do not prepare the mailings myself. However, when Allsoft and I are preparing the next campaign, I will inform managers of the campaign's conditions, then they prepare the targeted mailings. They usually do it well, which is why our sales have been increasing in recent years.

I am responsible for sales only in Russia and some CIS countries. The system has currency customization for Russia, Belarus, and Kazakhstan.

The solution has helped to increase our ecommerce sales. We have seen growth of about 10 percent every year, and 19 percent in 2020.

We use Softline eCommerce as a payment provider. It processes purchases and payments in several regions. It is also responsible for messaging those users about transactions and all their payments for purchases of our products. This is the main responsibility of Softline eCommerce.

We are trying to be really customer-centric, which means we try to be very transparent. This is connected with messaging. We are improving messaging for customers so they are informed about all their purchases, payments, and upcoming renewals. This is our goal and Softline eCommerce is helping us with this.

We use Softline eCommerce in some of European countries and also a few Asian countries. They provide us with their services and local support in those regions. This is really important because our goal is to be as local as possible. We are trying to be local with our websites and products. We also want customers to have that same experience during their purchases. For example, if a user is from Thailand and goes to our website, then we want them to have the same experience when they go to the checkout. If they experience any issues, then they can contact the customer support team.

In emerging markets, Softline eCommerce adapts and connects customer service, currencies, payment methods, taxes, and invoices to those markets, which is part of their responsibilities. These services are country or region-specific. In the case that there are some specific differences connected with taxes or some local payment methods, sometimes it can take time, especially in some Asian countries. However, for other countries, like in Europe, it is quite easy. 

For some legacy or historic regions, retention is good, but this is something we are trying to improve. So, while it's good, it could be better.

We have an internet shop and Softline is the solution that we use for selling products through our website. At this point, we only sell corporate business-to-business products. However, in the future, we are planning to add consumer products.

Using Softline has helped us to increase our e-commerce sales by approximately 20%. We started from scratch and our numbers are now quite positive.

We are a software development company, and we sell our software. We have been doing that for many years. In order to purchase the software, the visitor or the user needs to go to the webpage and provide the payment information and get the license. We had a partner who was doing that before, and then we started to integrate Softline. So, the only thing we do with them is collect payments via the web page. We've integrated it on our website. We have integrated a widget into our page, and this widget helps us to collect payments.

It is a cloud deployment based on how we partner and the service they provide for us.

The payment is possible not only by credit cards but also by PayPal. That was really useful to us because nearly half of our customers prefer the PayPal option. We were checking some other payment partners, and for some of them, PayPal was not available. That was a benefit for us. They are working on increasing the local payment providers, which is also good because we sell worldwide, and for us, having local payment methods is really beneficial.

One important point for us was that they handled taxes for us. There is this term "merchant of record," and this was an important criterion for us. This is a really cool feature that a payment provider is taking care of all sales taxes, and we, as a software development company, don't deal with them. They just take this headache away from us. They work with all the taxes for all the countries. We just get the net revenue regarding taxes. There are not that many payment providers that do that.

They provide the translation to required languages, and if needed, create new ones.
We don't have all possible languages. We have seven most-popular languages, and they just prepared a translation of all the text to these languages. We were happy with them in that aspect. In terms of emails, for some time, all the emails were in English, but they have prepared the translations and localization of billing, payment confirmation, or other billing-related emails. In this aspect, everything is covered. 

They have been good so far in terms of fraud protection. We have been using their service for half a year, and we haven't had any issues related to fraud with them. With our previous partner, we had some issues.

When a customer in certain regions wants to buy our product, he or she picks it up on the web or inside the app, and then adds the product into the cart, and this is where Softline comes in. Via their cart, the customer can check out, enter their personal details, and go through the payment methods, and then receive the license.

We managed to increase conversion rates in some locales where we used to use another big, national provider. When we started using Softline, we increased our conversion rates there by something like 10 percent. It has also increased customer retention.