Zoho Desk is a software solution, and there are different options depending on the organization's needs. Imagine you're an e-commerce company. You have customer engagement on social media, WhatsApp, and Instagram, and maybe orders fulfilled through different platforms. These are all different customer engagement channels.
One is a phone, and the others are not as traditional channels. You can also integrate Zoho Desk with your CRM for purchases and returns. So, here's a list of products. These are all different channels.
Zoho Desk helps consolidate all these channels into one platform. So you can receive inquiries and respond to the same application. If a customer calls you, you can pick it up from the Zoho Desk. If they send an email, you can see and respond to it there. The same goes for WhatsApp messages and even Instagram DMs. It can be tricky to manage all these interactions separately.
So, Zoho Desk brings all these communication channels and reports together. If your organization is looking for an end-to-end solution to manage customer support tickets, then Zoho Desk is a great option.
Integration with other Zoho products, for example, a call center solution, is very seamless. It's a native integration. You don't need any APIs. It's very straightforward. That's the best one I've done. Integrating with Microsoft Teams is very effective and easy to do as well.
However, integrating with something like, say, RBI Analytics, they weren't able to sign off on that option yet. You have to go through custom APIs or a customer solution tool. But by and large, the integration for native Zoho products is straightforward. If you need a customized integration, it's achievable, but it requires some coding. In the past, we used to write entire lines of code to connect applications, but Zoho Desk makes it much easier.