ActiveCampaign vs Siebel CRM comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Oracle is ranked #8 with an average rating of 8.2. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Oracle’s 6.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 87% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

114 Views
72 Comparison Views

100% willing to recommend

Siebel CRM

Read 18 Siebel CRM reviews

2,567 Views
2,069 Comparison Views

87% willing to recommend

ActiveCampaign

Siebel CRM

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Executive SummaryUpdated on Dec 19, 2024

Siebel CRM and ActiveCampaign are competing products in the CRM space, offering solutions for businesses seeking comprehensive customer relationship management. While Siebel CRM is renowned for its capabilities in large-scale enterprises, ActiveCampaign gains an edge with its ease of use and affordability, making it favorable for small to medium-sized businesses.

Features: Siebel CRM provides extensive customizable options, detailed analytics, automation, and scalability to meet complex enterprise needs. ActiveCampaign offers email marketing automation and integration, simplifying marketing tasks and appealing to businesses streamlining efforts.

Ease of Deployment and Customer Service: ActiveCampaign provides quick deployment with a straightforward setup and efficient customer support, making it a choice for rapid implementation. Siebel CRM requires more time for deployment due to its complexity and customization, necessitating substantial IT resources suitable for businesses with dedicated teams.

Pricing and ROI: ActiveCampaign offers competitive pricing with flexible plans, demonstrating promising ROI for cost-efficient businesses. Its lower setup costs and subscription-based model make it accessible to many companies. Siebel CRM involves higher setup costs and initial investment, reflecting enterprise capabilities and yielding high ROI for businesses needing extensive functionalities.

To learn more, read our detailed ActiveCampaign vs. Siebel CRM Report (Updated: April 2025).

Buyer's Guide

ActiveCampaign vs. Siebel CRM

April 2025

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Helped 846,617 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Siebel CRM

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Local Government CRM (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Siebel CRM is 6.6%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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KalpanaSingh

Senior Manager at Credit Suisse

Customizable and flexible but user experience needs enhancement

Siebel is not user-friendly. There are so many tabs and different features that until it's explained to someone, they will not understand it. A user-friendly tool is supposed to be designed in a way where the user can log in and intuitively understand how to use it. People who use it regularly are still confused, and it requires a lot of clicks and is very difficult to navigate. Sometimes it takes a lot of time to reflect the correct information—even when it's updated, you have to refresh it again and again to see the right data.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Siebel offers a high level of customization which has been valuable. The solution also offers the ability to model complex products."

"The best thing about the tool is its data model. The underlying data model refers to how the data is stored in databases. We can also experience the ease of developing anything with the tool. We can customize any functionality as per any business challenge."

"It is quite robust and flexible. You can develop almost anything you want. You go into the tools, and you can do anything you want."

"The solution's order management pack is quite fantastic."

"Siebel CRM has a strong database model, workflow and integration tools."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing complex client requirements. For instance, we successfully implemented a module for email responses, a feature that was not readily available or as robust as other CRM tools. Additionally, Siebel's open UI module allowed us to customize the user interface for one of our clients completely. This customization proved to be a major selling point for our company."

"The tool's complaint management feature is very good. We used a CRM before, which lacked the integrations, so complaints had to be handled manually. With Siebel CRM, we have better integrations and can resolve complaints with a few clicks. When you're in the service industry, tasks matter a lot, especially when you have to access multiple systems to address issues. Being a bank, we currently have around 17 operational systems. It's not feasible to expect users to access them individually to make the necessary changes."

More Siebel CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"The UI could be improved by being fully cloud native as this is what our customers are looking for. It would also be great to see what updates are coming up for release and for updates to take place automatically without manual intervention."

"The solution itself is very heavy."

"Siebel is not user-friendly."

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

"Oracle needs to improve its support. The major drawback I've observed with Siebel CRM is that Oracle hasn't taken appropriate steps to improve it since 2019. We noticed a steep downfall because Oracle was slow to roll out upgrades like Open UI. By the time these upgrades were available, the market had shifted to cloud solutions, which competitors were already providing much earlier."

"It is difficult to set up."

"Siebel CRM should improve its UI. Because it's all about the customer experience and how the customer experiences it, the internal customer is more important for CRM than the people handling the company. So, you get frustrated if you don't have a very good user interface and user experience."

More Siebel CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Its licensing is yearly."

"The product is expensive."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

15%

Government

15%

Financial Services Firm

12%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

No data available

Microsoft Dynamics CRM vs Siebel CRM

Compared 28% of the time

Oracle CRM vs Siebel CRM

Compared 17% of the time

SAP CRM vs Siebel CRM

Compared 17% of the time

Oracle CX Sales vs Siebel CRM

Compared 10% of the time

Pega CRM vs Siebel CRM

Compared 7% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

CRM

March 2025

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Buyer's Guide

Siebel CRM

March 2025

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Information Not Available

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

ActiveCampaign vs. Siebel CRM

April 2025

Free Report: ActiveCampaign vs. Siebel CRM

Find out what your peers are saying about ActiveCampaign vs. Siebel CRM and other solutions. Updated: April 2025.

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