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Adobe Experience Manager vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
3rd
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
Enterprise Content Management (8th), Enterprise Social Software (6th), Digital Experience Platforms (DXP) (1st)
Wix
Ranking in Web Content Management
12th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of April 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 13.0%, down from 15.0% compared to the previous year. The mindshare of Wix is 1.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
Paul Akinleye - PeerSpot reviewer
An affordable solution that can be used to create or design websites
I work as a freelancer and use Wix to create websites based on my client's needs I like the solution's responsiveness, usability, and user interface. The solution’s scalability can be improved. I have been using Wix since 2021. I rate Wix an eight out of ten for stability. I rate Wix a seven…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"I like the profiling and segmentation."
"The integration of customer behavior and website setup is impressive."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"Easy to work with the solution."
"It is easy to learn. You don't need to be an advanced Java developer."
"I like the solution's responsiveness, usability, and user interface."
 

Cons

"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe's technical support is so-so."
"The solution's pricing and stability could be improved."
"A little bit of background knowledge of coding and website structure is required."
"Adobe Experience Manager's pricing could be improved."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"Programming model could be improved, it's a monolithic solution."
"The solution’s scalability can be improved."
 

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Wix is an affordable solution."
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Top Industries

By visitors reading reviews
Educational Organization
42%
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
5%
Computer Software Company
17%
Comms Service Provider
12%
Media Company
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.
What is your primary use case for Adobe Experience Manager?
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.
What do you like most about Wix?
I like the solution's responsiveness, usability, and user interface.
What needs improvement with Wix?
The solution’s scalability can be improved.
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
No data available
 

Overview

 

Sample Customers

Metra
Information Not Available
Find out what your peers are saying about Wordpress, Microsoft, Adobe and others in Web Content Management. Updated: March 2025.
848,716 professionals have used our research since 2012.