Adobe Experience Manager vs WordPress comparison

Adobe and Wordpress are both solutions in the Web Content Management category. Adobe is ranked #3 with an average rating of 8.6, while Wordpress is ranked #1 with an average rating of 8.8. Adobe holds a 13.0% mindshare in WCM, compared to Wordpress’s 14.2% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution, compared to 90% of Wordpress users who would recommend it.

Adobe Experience Manager

Read 20 Adobe Experience Manager reviews

2,247 Views
1,489 Comparison Views

95% willing to recommend

WordPress

Read 28 WordPress reviews

1,777 Views
1,533 Comparison Views

90% willing to recommend

Adobe Experience Manager

WordPress

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Experience Manager and WordPress based on real PeerSpot user reviews.

Find out in this report how the two Web Content Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Experience Manager vs. WordPress Report (Updated: March 2025).

Buyer's Guide

Adobe Experience Manager vs. WordPress

March 2025

Download the complete report

Helped 845,040 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

3rd

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (8th), Enterprise Social Software (6th), Digital Experience Platforms (DXP) (1st)

WordPress

Ranking in Web Content Management

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 13.0%, down from 15.0% compared to the previous year. The mindshare of WordPress is 14.2%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

Read full review

RICARDO FILIPO

Wordpress Expert at Codeable

Very customizable, and forms the base for most websites on the Internet

I work in the community, and I'm part of a team making the core of WordPress. We are responsible for creating how WordPress will change in the next version. The main point is concurrency. For example, we have Squarespace, Wix, and a lot of other frameworks with the same features and functionalities. All those frameworks are going to a completely no-code experience. Anyone can then have a website. You're just dragging, dropping, and writing texts very easily. It's like using Facebook. WordPress comes from a node way. There was a time when the webmaster needed to code in HTML, PHP, or some language to have a website. It has changed over time, but we still have some old things inside the backend of WordPress. We are currently removing all those old things. Day by day, WordPress will be easier to use and more user-friendly. WordPress needs to improve its usability. That way, it will be easier to create websites, e-commerce, CRM, platforms for education, or anything else. It would be good if WordPress improved its AI. For example, if you have a blog, the blog will be auto-writing. I'm working on this, and we have some solutions. Another feature should be the identification of users. It's related to AI. For example, if you go to a website like Facebook or another social network, it's possible to learn everything about you if you go to that place. WordPress has something like that, but it's not so deep. I am personally working on that feature. Anyone coming to a WordPress website will be identified. It's tricky because we have a kind of privacy to follow, so we need to balance both things.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration of customer behavior and website setup is impressive."

"Easy to work with the solution."

"I like the profiling and segmentation."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."

"The integration of customer behavior and website setup is impressive."

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."

More Adobe Experience Manager pros

"As WordPress is such a popular product, there are many designers and developers available to work on projects."

"The most valuable features of the solution are its flexibility, ease of working with, intuitive interface, and ease of finding a huge online community, along with its simplicity of integration with other solutions."

"It is easy to edit content using WordPress."

"We use WordPress on two different websites and it solves all of our website issues."

"The themes are useful. They change the look and feel of a website with just one click."

"Ready-made themes speed the design process; a huge number of quality themes are available from several sources."

"I like the tool's plugins."

"There are so many free plugins"

More WordPress pros

Cons

"A little bit of background knowledge of coding and website structure is required."

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

"Adobe Experience Manager's pricing could be improved."

"The licenses are very expensive."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"Adobe's technical support is so-so."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

More Adobe Experience Manager cons

"I would recommend dumping the Gutenberg interface, as that is horrible."

"WordPress needs to improve its usability."

"WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images."

"The system should be more informative."

"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."

"I would like to see a new UI."

"I would like to see the addition of social media integration features in WordPress."

"In WordPress, the user onboarding process is an area with complexities...there is no step-by-step explanation provided."

More WordPress cons

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."

"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."

"The pricing is very reasonable because WordPress is an open-source platform."

"WordPress is an open-source product, meaning it is available for free."

"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."

"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."

"It is an open-source platform. It doesn't need any license."

"WordPress can be pricey, ranging from $0 to thousands per month."

More WordPress pricing and cost advice

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845,040 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

47%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Computer Software Company

15%

University

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.

See all answers

What is your primary use case for Adobe Experience Manager?

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

See all answers

What do you like most about WordPress?

The best feature of WordPress is its flexibility.

See all answers

What is your experience regarding pricing and costs for WordPress?

The cost of a project using WordPress varies widely and depends on the specific requirements. It can range from as low as $500 to as high as $3,000 or more, depending on the complexity and scope of...

See all answers

What needs improvement with WordPress?

WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images. When clients want to build projects like Amazon on WordPress, it te...

See all answers

Comparisons

Adobe CQ5 vs Adobe Experience Manager

Compared 16% of the time

OpenText TeamSite vs Adobe Experience Manager

Compared 9% of the time

OpenText Extended ECM vs Adobe Experience Manager

Compared 9% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 8% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 8% of the time

More Adobe Experience Manager Competitors

SharePoint vs WordPress

Compared 46% of the time

FirstSpirit Enterprise CMS vs WordPress

Compared 9% of the time

Liferay Digital Experience Platform vs WordPress

Compared 7% of the time

dotCMS vs WordPress

Compared 6% of the time

Ibexa DXP vs WordPress

Compared 5% of the time

More WordPress Competitors

Product Reports

Buyer's Guide

Adobe Experience Manager

March 2025

Download Adobe Experience Manager product report

Buyer's Guide

WordPress

March 2025

Download WordPress product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

WordPress is a popular content management system (CMS) that allows users to create and manage websites easily. It offers a wide range of features and customization options, making it suitable for both beginners and experienced users.

One of the key advantages of WordPress is its user-friendly interface. With its intuitive dashboard, users can easily navigate through various settings and options. Additionally, WordPress offers a vast library of themes and plugins, allowing users to customize their websites to their liking.

WordPress also excels in terms of flexibility and scalability. It can be used to create various types of websites, from simple blogs to complex e-commerce platforms. Its extensive plugin directory enables users to add functionality to their websites without any coding knowledge.

Another notable feature of WordPress is its strong community support. With millions of users worldwide, there is a wealth of resources available, including forums, tutorials, and documentation. This makes it easy for users to find solutions to any issues they may encounter.

Furthermore, WordPress is highly SEO-friendly. It provides built-in tools and features that help optimize websites for search engines, improving their visibility and ranking. This is crucial for businesses and individuals looking to increase their online presence.

Wordpress

Sample Customers

Metra

TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics

Buyer's Guide

Adobe Experience Manager vs. WordPress

March 2025

Free Report: Adobe Experience Manager vs. WordPress

Find out what your peers are saying about Adobe Experience Manager vs. WordPress and other solutions. Updated: March 2025.

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845,040 professionals have used our research since 2012.

See our Adobe Experience Manager vs. WordPress report.

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We monitor all Web Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.