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Alteryx vs Domo comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Alteryx
Average Rating
8.4
Number of Reviews
77
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (4th), Data Preparation Tools (1st)
Domo
Average Rating
7.8
Number of Reviews
35
Ranking in other categories
Data Integration (29th), BI (Business Intelligence) Tools (11th), Business Performance Management (13th), Reporting (7th), Data Visualization (6th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 24.4%, down 25.7% compared to last year.
Domo, on the other hand, focuses on BI (Business Intelligence) Tools, holds 8.1% mindshare, up 4.5% since last year.
Predictive Analytics
BI (Business Intelligence) Tools
 

Featured Reviews

Vivek Vaibhav - PeerSpot reviewer
Mar 11, 2024
Has a good UI and drag-and-drop features which makes it easy to understand
There have been some issues with licensing, particularly with the increased prices. This has led some companies, including ours, to consider reducing the number of licenses or potentially discontinuing their use of Alteryx. Since most of our team members work with Alteryx, deploying workflows to clients who may not have licenses became a hurdle. Every user needed a license to run the workflows, which could pose difficulties, especially for clients who only needed occasional access for small data analyses. Unlike other software like Microsoft Power BI, which offers free trials or user licenses for basic functionality, Alteryx doesn't provide such options, potentially limiting its accessibility for occasional users. It should improve scalability.
James John Wilson - PeerSpot reviewer
Jul 21, 2022
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The design portion of this tool is easy to use without code, which his something that something we can appreciate."
"The initial setup is easy."
"Alteryx helps me do a lot of automation. The best thing about Alteryx is that you don't have to repeat the workflow over and over again. Unlike Excel, where you need to write formulas for each new file, Alteryx follows a consistent process. You can schedule and automate the workflow, even if the files change."
"The solution offers excellent predicting power. The accuracy and confidence have been great."
"The data transformation feature is the most valuable. The ability to ingest data, visualize data, and transform that data is useful."
"The three data signs and data engineering are great features."
"Alteryx has made us more agile and increased the speed and effectiveness of decision making."
"This is a drag-and-drop tool which is easy-to-use and yet can be customized by creating your own components."
"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"The solution is highly stable."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
 

Cons

"The only area where the product lags is documentation and videos on the analytical app and the batch macro."
"Deep learning models are not currently supported."
"I think they should really work on integrating or have a capacity to integrate some algorithmic code. I think that's one of the most important things they need to be doing."
"Alteryx's predictive data models are pretty average and can be improved."
"It seems to me that it is not always user friendly."
"If there is any way to make the learning curve less steep, that would be ideal."
"It's a technical product and those that don't have proper training will have to deal with a steep learning curve."
"It should have Linux support. It currently supports only Windows. It does not support any other platform. Its price should also be lower. Their US partner management program is actually unresponsive. One of the reasons why we don't have a formalized partnership plan with them is because their partner management team is atrociously unresponsive. This is something that they need to change."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I would like to see more dashboard creation options."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
 

Pricing and Cost Advice

"I rate the solution's pricing as a ten, as it is highly priced."
"While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive."
"It is an expensive solution."
"The designer has a list price of $5,995 USD."
"​Very transparent.​"
"I rate the tool's pricing a two out of ten."
"ROI is huge. There are some secondary benefits, like analysts getting their post 5 PM time back or the ability to shorten all closing processes to a half or less."
"If one is a high price, and ten is a low price, I rate the tool's price as a one. The tool is expensive."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"I think it is reasonable."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The solution is expensive compared to one of its competitors."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
Computer Software Company
12%
Manufacturing Company
9%
University
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
Domo can be crazy expensive. They have a lot of capabilities but depending on the pricing model you have, either they nickel-and-dime you for add-ons or charge you for each job execution under the...
What needs improvement with Domo?
If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables.
 

Comparisons

 

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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Find out what your peers are saying about Alteryx vs. Domo and other solutions. Updated: May 2023.
814,572 professionals have used our research since 2012.