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Amazon Kendra vs Azure AI Search comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Kendra
Ranking in Search as a Service
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Azure AI Search
Ranking in Search as a Service
5th
Average Rating
7.6
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Search as a Service category, the mindshare of Amazon Kendra is 6.5%, down from 9.0% compared to the previous year. The mindshare of Azure AI Search is 12.5%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Search as a Service Mindshare Distribution
ProductMindshare (%)
Azure AI Search12.5%
Amazon Kendra6.5%
Other81.0%
Search as a Service
 

Featured Reviews

AM
Architect at IGT Solutions
Kendra has a nice AI built-in, enhancing the search experience and highly stable solution
There are many valuable features. For example, there are many documents that contain a lot of legal information. So we want to understand whether all the documents have the required complaint-related information or not, and whether they are following the standard policies of documentation. We have multiple documents, so we don't know which document has the sought-after information. Therefore, we want to perform an enterprise search on it. So there are a lot of use cases we are trying to build using these newer technologies, specifically Kendra. Moreover, Kendra has AI, which has an upper edge, and that is really helpful. It has a nice AI inbuilt, which improves the search part of it.
Harshal Chandekar - PeerSpot reviewer
AI Consultant at a tech vendor with 10,001+ employees
Rag workflows have improved document search and reduced development effort for client projects
In my experience, the best features Azure AI Search offers are that it is very easy to upload documents and they can obviously be very agile and we can query upon these documents very easily. When I say it is easy to upload and query documents, it makes the application more reliable in the case that if we have a certain study or certain use case wherein just that PDF or just those amount of information will be used and not the entire thing, so the user can just go quickly and search for that documentation. I think it is fully integrated with Azure and we use Azure primarily for our primary cloud platform, so that helps very much in integrating and in maintaining one service provider. Regarding Azure AI Search's AI capabilities, it provides good security in terms of reliability and scalability as well, so there are no concerns for it regarding those issues. Regarding Azure AI Search's AI capabilities, it is accurate and reliable 99% of the time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have good use cases where stability is everything. So it's a stable solution."
"Provides flexibility to tune the relevance and ranking of results."
"Until recently, there wasn't an out-of-the-box service in the market for enterprise documents like Kendra."
"The customer engagement was good."
"The features in Azure AI Search that are most valuable include the ability to automate index creation, and you can drop in the blob storage or drop in the SQL table, which will get automatically indexed."
"Since using Azure AI Search, time saving will be the main differentiator among other types of tools I've tried before, and it's also a very holistic tool, so it covers many use cases."
"Usually, that search functionality used to take around 10 secs to search data, and that time has been reduced to a few milliseconds now."
"Azure Search provides plenty of benefits for business teams and sales teams, as it's a CLM system that helps you find everything related to specific customers and deals."
"The amount of flexibility and agility is really assuring."
"By implementing Azure Search, I have been able to create immersive, feature-rich search experiences for my applications that feature helpful facets, in-line highlighting, and predictive results as user types."
"The product is pretty resilient."
 

Cons

"This is a really, really expensive solution making the adoption of it very difficult at the enterprise level."
"There are some token limits."
"The time it takes for indexing documents could be reduced."
"The pricing is room for improvement."
"The solution's stability could be better."
"Azure AI Search could be improved regarding compatibility with Azure Blob Storage in order to keep the prompts and everything that I am using for building the tool safe."
"They should add an API for third-party vendors, like a security operating center or reporting system, that would be a big improvement."
"It would be good if the site found a better way to filter things based on subscription."
"For SDKs, Azure Search currently offers solutions for .NET and Python. Additional platforms would be welcomed, especially native iOS and Android solutions for mobile development."
"We used the semantic search capabilities of Azure AI Search, but we haven't gotten good results in the semantic search."
"Azure AI Search could be improved primarily because the UX and UI could be a little bit more intuitive for persons since the learning curve could be a little bit high."
 

Pricing and Cost Advice

"The pricing falls in the medium range."
"I think the solution's pricing is ok compared to other cloud devices."
"The cost is comparable."
"I would rate the pricing an eight out of ten, where one is the low price, and ten is the high price."
"​When telling people about the product, I always encourage them to set up a new service using the free pricing tier. This allows them to learn about the product and its capabilities in a risk-free environment. Depending on their needs, the free tier may be suitable for their projects, however enterprise applications will most likely required a higher, paid tier."
"The solution is affordable."
"For the actual costs, I encourage users to view the pricing page on the Azure site for details.​"
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
12%
Computer Software Company
11%
Comms Service Provider
7%
Financial Services Firm
11%
Computer Software Company
11%
Outsourcing Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise5
 

Questions from the Community

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What needs improvement with Azure Search?
Azure AI Search could be improved regarding compatibility with Azure Blob Storage in order to keep the prompts and everything that I am using for building the tool safe. Regarding needed improvemen...
What is your primary use case for Azure Search?
My main use case for Azure AI Search is the index for the customization portal that they have. It combines data sources, indexers, and skill sets, making it a well-developed component. For example,...
What advice do you have for others considering Azure Search?
The advice I would give to others looking into using Azure AI Search is to first watch the tutorials and seek information on the website, as it is very reliable. Overall, Azure AI Search is a great...
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
XOMNI, Real Madrid C.F., Weichert Realtors, JLL, NAV CANADA, Medihoo, autoTrader Corporation, Gjirafa
Find out what your peers are saying about Amazon Kendra vs. Azure AI Search and other solutions. Updated: September 2026.
918,169 professionals have used our research since 2012.