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Apollo.io vs Freshsales comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
4th
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Freshsales
Ranking in Opportunity Management
7th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
7
Ranking in other categories
CRM Customer Engagement Centers (8th), CRM (23rd), Sales Force Automation (9th)
 

Mindshare comparison

As of February 2025, in the Opportunity Management category, the mindshare of Apollo.io is 15.2%, up from 10.8% compared to the previous year. The mindshare of Freshsales is 5.9%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Apollo is very user-friendly."
"I like the tool's UI. Its user experience is clear."
"The product's most valuable feature is its ease of use, especially for beginners."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"It is a scalable solution."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Email integration is easy."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Freshsales is user-friendly, scalable and stable."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
 

Cons

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"The solution's initial setup process could be better."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"They should provide a larger number of free emails."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We can use only one domain in the basic package."
"The price of this solution could be improved as well as the reporting functionality."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The solution needs to improve the user experience and leads capture."
"It lacks customizability for complex and larger use cases."
 

Pricing and Cost Advice

"The solution's price is reasonable."
"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The tool is not that expensive."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The basic price is affordable. The add ons are expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
24%
Financial Services Firm
15%
Healthcare Company
7%
Retailer
7%
Computer Software Company
21%
Financial Services Firm
11%
Government
11%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
What do you like most about Freshsales?
Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Find out what your peers are saying about Apollo.io vs. Freshsales and other solutions. Updated: January 2025.
832,138 professionals have used our research since 2012.