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Apollo.io vs Outreach comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Outreach
Ranking in Opportunity Management
6th
Average Rating
8.2
Reviews Sentiment
4.5
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.9%, down from 18.2% compared to the previous year. The mindshare of Outreach is 3.7%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.9%
Outreach3.7%
Other88.4%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Evelina Mungai - PeerSpot reviewer
Digital Marketing Manager at Unilever
Targeted outreach has boosted engagement and improves collaboration across the sales cycle
According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform. Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle. Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"The product's most valuable feature is its ease of use, especially for beginners."
"It is a scalable solution."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"Apollo is very user-friendly."
"I like the tool's UI. Its user experience is clear."
"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."
"It's allowed us greater visibility into the number of touches it takes to generate a real opportunity as well as overall visibility to seller activity. We are getting better data on what messaging works when reaching out to prospects."
"Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years."
"The solution facilitates Git workflow management, enabling me to handle various pull requests from team members. Additionally, I use these tools to deploy applications to different cloud providers, such as GCP and AWS, including AWS EC2 services. The automation tools also streamline testing processes for the code submitted by other developers."
"Outreach is very good when engaging with sponsors to understand their expectations."
"Outreach is an essential tool for doing outbound work and speeds up my workflow significantly."
"Outreach has positively impacted my organization by streamlining how we work individually and allowing us to see what others are doing."
"When it comes to time saved, I would say approximately half an hour of an SDR's time daily, which is quite a significant improvement, and when it comes to meetings booked, especially from cold calls, we managed to book almost two times more cold calling leads."
 

Cons

"They should provide a larger number of free emails."
"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."
"The solution's initial setup process could be better."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."
"Some Apollo.io numbers are incorrect, especially when cold calling; the numbers often go unanswered, and when someone does answer, it's frequently not the correct person."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times."
"In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial."
"Outreach can be improved because its AI features are not strong."
"Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively."
"Outreach can be improved as analytics sometimes feel quite rigid."
"Outreach can improve because it can be overwhelming due to its robustness."
"Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been, which was frustrating."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading."
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Top Industries

By visitors reading reviews
Marketing Services Firm
15%
Outsourcing Company
13%
Comms Service Provider
10%
University
8%
Construction Company
12%
Comms Service Provider
11%
Financial Services Firm
9%
Consumer Goods Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business7
Large Enterprise3
 

Questions from the Community

What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What is your primary use case for Apollo.io?
From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...
What needs improvement with Outreach?
Outreach can be improved because its AI features are not strong. Regarding the needed improvements, especially with the AI features, it would be beneficial if the AI conducted research and provided...
What is your primary use case for Outreach?
My main use case for Outreach is conducting cold calls and sending cold emails to prospects in my company's book of business in order to generate outbound pipeline. A specific example of how I use ...
What is your experience regarding pricing and costs for Outreach?
My experience with pricing, setup cost, and licensing is that the price is very affordable and the setup was easy. The customer support has always been supportive in case we have any questions.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow
Find out what your peers are saying about Apollo.io vs. Outreach and other solutions. Updated: June 2026.
903,067 professionals have used our research since 2012.