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Apollo.io vs Outreach comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Outreach
Ranking in Opportunity Management
6th
Average Rating
8.2
Reviews Sentiment
4.6
Number of Reviews
10
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.9%, down from 18.2% compared to the previous year. The mindshare of Outreach is 3.7%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.9%
Outreach3.7%
Other88.4%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Evelina Mungai - PeerSpot reviewer
Digital Marketing Manager at Unilever
Targeted outreach has boosted engagement and improves collaboration across the sales cycle
According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform. Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle. Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the tool's UI. Its user experience is clear."
"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
"The product's most valuable feature is its ease of use, especially for beginners."
"Apollo is very user-friendly."
"The fact that it combines both database and outreach tools in one place is valuable."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"Compared to other tools, they are a bit accurate when it comes to CSV uploads."
"The solution facilitates Git workflow management, enabling me to handle various pull requests from team members. Additionally, I use these tools to deploy applications to different cloud providers, such as GCP and AWS, including AWS EC2 services. The automation tools also streamline testing processes for the code submitted by other developers."
"Outreach has impacted our organization positively because it has become a medium for us to reach out to an audience which we were not able to reach out to earlier."
"Outreach is very good when engaging with sponsors to understand their expectations."
"The best features Outreach offers are the organization of having the tasks for the day lined up and showing activity as far as being able to put down notes and record activity that I have had within Outreach."
"Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years."
"When it comes to time saved, I would say approximately half an hour of an SDR's time daily, which is quite a significant improvement, and when it comes to meetings booked, especially from cold calls, we managed to book almost two times more cold calling leads."
"Outreach has positively impacted my organization by streamlining how we work individually and allowing us to see what others are doing."
"Outreach has positively impacted my organization by helping us reduce the sales cycle from nine months to six months, which is very significant."
 

Cons

"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."
"The solution's initial setup process could be better."
"The emails are not that accurate, so improvements in that area would be beneficial."
"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."
"Some Apollo.io numbers are incorrect, especially when cold calling; the numbers often go unanswered, and when someone does answer, it's frequently not the correct person."
"Outreach can be improved in several ways. Every now and then, it will have sync issues, especially with voice headsets."
"Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times."
"Outreach can be improved as analytics sometimes feel quite rigid."
"Outreach can be improved because its AI features are not strong."
"Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been, which was frustrating."
"Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively."
"In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial."
"Outreach can improve because it can be overwhelming due to its robustness."
 

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The solution's price is reasonable."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading."
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Top Industries

By visitors reading reviews
Marketing Services Firm
14%
Outsourcing Company
12%
Comms Service Provider
9%
University
7%
Construction Company
12%
Comms Service Provider
10%
Outsourcing Company
8%
Consumer Goods Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Large Enterprise5
 

Questions from the Community

What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What is your primary use case for Apollo.io?
From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...
What needs improvement with Outreach?
Outreach can improve because it can be overwhelming due to its robustness. It is not plug-and-play; it requires setup and customization for meaningful analytics, which is great once fully configure...
What is your primary use case for Outreach?
My main use case for Outreach is to sequence and create workflows that guide us through prospecting and outbound activities. A specific example of how I use Outreach for sequencing and workflows in...
What is your experience regarding pricing and costs for Outreach?
I cannot speak in detail about the pricing setup, as I was not involved in the purchasing decision, but I believe each user had individual seats rather than a shared license, allowing us to track i...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow
Find out what your peers are saying about Apollo.io vs. Outreach and other solutions. Updated: June 2026.
904,899 professionals have used our research since 2012.