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Apollo.io vs Outreach comparison

Apollo.io and Outreach are both solutions in the Opportunity Management category. Apollo.io is ranked #4 with an average rating of 8.7, while Outreach is ranked #8 with an average rating of 8.5. Apollo.io holds a 15.5% mindshare in OM, compared to Outreach’s 2.1% mindshare. Additionally, 71% of Apollo.io users are willing to recommend the solution, compared to 100% of Outreach users who would recommend it.
Apollo.io
Read 6 Apollo.io reviews
  • 535 Views
  • 309 Comparison Views
71% willing to recommend
Outreach
Read 3 Outreach reviews
  • 182 Views
  • 107 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Outreach and Apollo.io compete in the sales engagement platforms market. Outreach appears to have an advantage in user satisfaction due to robust integrations and comprehensive analytics tools.

Features:Outreach provides strong email and sales cadence management, CRM integration for optimized workflows, and detailed data analytics. Apollo.io offers an extensive contact database, intelligent search capabilities, and advanced filtering tools.

Ease of Deployment and Customer Service:Outreach offers straightforward deployment, effective onboarding, and dedicated customer service. Apollo.io provides flexible deployment suitable for various organizational needs with responsive support.

Pricing and ROI:Outreach generally has higher setup costs but delivers strong ROI through powerful features and integrations. Apollo.io appeals to smaller teams with competitive pricing and lower initial costs providing significant ROI through efficient prospecting and lead management.

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To learn more, read our detailed Apollo.io vs. Outreach Report (Updated: January 2025).
Buyer's Guide
Apollo.io vs. Outreach
January 2025
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Helped 831,158 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
4th
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Outreach
Ranking in Opportunity Management
8th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2025, in the Opportunity Management category, the mindshare of Apollo.io is 15.5%, up from 10.4% compared to the previous year. The mindshare of Outreach is 2.1%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
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NUR HAQUE - PeerSpot reviewer
Offers AI capabilities for transcription and image recognition modeling tasks
In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Apollo is very user-friendly."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"The product's most valuable feature is its ease of use, especially for beginners."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"It is a scalable solution."
"I like the tool's UI. Its user experience is clear."
"It's allowed us greater visibility into the number of touches it takes to generate a real opportunity as well as overall visibility to seller activity. We are getting better data on what messaging works when reaching out to prospects."
"The solution facilitates Git workflow management, enabling me to handle various pull requests from team members. Additionally, I use these tools to deploy applications to different cloud providers, such as GCP and AWS, including AWS EC2 services. The automation tools also streamline testing processes for the code submitted by other developers."
"Outreach is very good when engaging with sponsors to understand their expectations."
 

Cons

"They should provide a larger number of free emails."
"The solution's initial setup process could be better."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times."
"Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively."
"In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading."
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Top Industries

By visitors reading reviews
Computer Software Company
23%
Financial Services Firm
16%
Healthcare Company
7%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
See all answers
What is your experience regarding pricing and costs for Apollo.io?
We are using the free version of the solution.
See all answers
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
See all answers
What needs improvement with Outreach?
Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals ...
See all answers
What is your primary use case for Outreach?
I was the PRN Outreach lead of my club and my college. In this role, I conducted promotions and approached sponsors for my events. I was responsible for organizing multiple events and reaching out ...
See all answers
What is your experience regarding pricing and costs for Outreach?
Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I t...
See all answers
 

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Product Reports

Buyer's Guide
Opportunity Management
December 2024
Apollo.io reportDownload Apollo.io product report
Buyer's Guide
Opportunity Management
December 2024
Outreach reportDownload Outreach product report
 

Learn More

Video not available
Apollo.io
Video not available
Outreach
 

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Outreach, the leading Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.

Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.

 

Sample Customers

Information Not Available
cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow
Buyer's Guide
Apollo.io vs. Outreach
January 2025
Free Report: Apollo.io vs. Outreach
Find out what your peers are saying about Apollo.io vs. Outreach and other solutions. Updated: January 2025.
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