Aprimo vs OpenText Extended ECM comparison

The compared Aprimo and OpenText solutions aren't in the same category. Aprimo is ranked #2 in MRM , and holds a 7.7% mindshare in the category. OpenText is ranked #2 in ECM , with an average rating of 7.7, and holds a 11.4% mindshare. Additionally, 96% of OpenText users are willing to recommend the solution.

Aprimo

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88 Comparison Views

OpenText Extended ECM

Read 20 OpenText Extended ECM reviews

3,541 Views
2,790 Comparison Views

96% willing to recommend

Aprimo

OpenText Extended ECM

Categories and Ranking

Aprimo

Average Rating

0.0

Number of Reviews

Ranking in other categories

Digital Asset Management (4th), Marketing Resource Management (2nd), Marketing Management (12th)

OpenText Extended ECM

Average Rating

7.8

Number of Reviews

Ranking in other categories

Enterprise Content Management (2nd), Content Collaboration Platforms (11th)

Mindshare comparison

Aprimo and OpenText Extended ECM aren’t in the same category and serve different purposes. Aprimo is designed for Marketing Resource Management and holds a mindshare of 7.7%, down 15.8% compared to last year.
OpenText Extended ECM, on the other hand, focuses on Enterprise Content Management, holds 11.4% mindshare, up 10.0% since last year.

Marketing Resource Management

Enterprise Content Management

Featured Reviews

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Bala Raju

Application Development Team Lead at Accenture

Sep 3, 2024

Permissions management is really good and offer classification categories for searching data

There are some workflows which need to be more user-friendly. We need to improve here on the specific map of the developers. Also, the support from OpenText is really difficult. Honestly, I had a very bad experience on this. It's really difficult to reach out to OpenText. Even for small things, OpenText is not transparent. As a professional, I don't think that's the right way. This is also one of the disadvantages; many customers are moving out of OpenText. I saw multiple instances when I was working with new RFPs or new opportunities. So many customers are raising the same concern, and they are looking for alternate products. That's been the case many times at the project level. With OpenText, we ourselves often have to resolve the issue before OpenText people provide a solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice

Information not available

"The solution is expensive."

"The total cost of the product will vary on the capabilities required"

"OpenText Extended ECM's pricing and licensing are aggressive and confusing for the end customer."

"The pricing is costly. It's costly to integrate with Office 365 and to go back and forth with the sales team."

"It is a little more expensive than our previous solution, but because of the fact that it has become a rallying point for different groups to come under, it might end up paying off better in the long run by not having seven siloed solutions. Even though this one solution is a little pricey, it might eliminate other ones."

"The product is pricey."

"The tool's pricing is confusing to the end customer."

"OpenText Extended ECM is an expensive solution."

More OpenText Extended ECM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

25%

Computer Software Company

12%

Healthcare Company

Manufacturing Company

Government

14%

Computer Software Company

11%

Financial Services Firm

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Ask a question

Earn 20 points

What do you like most about OpenText Content Suite Platform?

We also have a module on top of the Content Server called WebReports that has been one of the things that helped us facilitate the workflow and give managers good reporting and visibility into wher...

See all answers

What is your experience regarding pricing and costs for OpenText Content Suite Platform?

OpenText itself is a too expensive tool. But why the reason customers opt for is OpenText is one of the best and provides very good complex data with their managers.

See all answers

What needs improvement with OpenText Content Suite Platform?

See all answers

Comparisons

Adobe Workfront vs Aprimo

Compared 65% of the time

Marketo vs Aprimo

Compared 20% of the time

Salesforce Marketing Cloud vs Aprimo

Compared 15% of the time

More Aprimo Competitors

OpenText Documentum vs OpenText Extended ECM

Compared 24% of the time

SharePoint vs OpenText Extended ECM

Compared 20% of the time

IBM FileNet vs OpenText Extended ECM

Compared 15% of the time

OpenText Content Manager vs OpenText Extended ECM

Compared 8% of the time

Hyland OnBase vs OpenText Extended ECM

Compared 7% of the time

More OpenText Extended ECM Competitors

Product Reports

Buyer's Guide

Digital Asset Management

October 2024

Download Aprimo product report

Buyer's Guide

OpenText Extended ECM

October 2024

Download OpenText Extended ECM product report

Also Known As

Teradata Aprimo

OpenText Content Suite Platform, OpenText Core Share

Learn More

Aprimo

OpenText

Overview

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

OpenText Extended ECM (formerly OpenText Content Suite Platform) is an enterprise content management platform that securely governs the information lifecycle by integrating with leading enterprise applications, such as SAP, Microsoft 365, Salesforce and SAP SuccessFactors. Bringing content and processes together, Extended ECM provides access to information when and where it’s needed, improves decision-making and drives operational effectiveness.

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos,

ATCO Australia, MSIG Asia, Orica, Salt River Project

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.