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Autopilot HQ vs Marketo comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Autopilot HQ
Ranking in Marketing Automation
25th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Marketo
Ranking in Marketing Automation
3rd
Average Rating
8.4
Number of Reviews
24
Ranking in other categories
Marketing Management (5th)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Autopilot HQ is 0.5%, down from 0.8% compared to the previous year. The mindshare of Marketo is 15.9%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

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PradeepKumar25 - PeerSpot reviewer
Apr 11, 2024
Useful for lead capture and engagement across social media platforms
Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"It is expensive. We have a yearly license."
"The solution is expensive compared to others."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"Marketo is used a lot because it's cheaper and preferred by many firms."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"The licensing cost usually depends on the users."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
20%
Financial Services Firm
12%
Manufacturing Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar ...
What is your primary use case for Marketo?
We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.
 

Comparisons

No data available
 

Overview

 

Sample Customers

Freshdesk, Dolby, Chartcube, Simple Green Smoothies, Hint Health, PRYNT, Narrative
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.