Try our new research platform with insights from 80,000+ expert users

BigID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
BigID offers significant ROI by improving compliance, data management, and cost efficiency, outperforming competitors with advanced automation and integration.
Sentiment score
6.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
It is one of the best tools in the market.
Senior Manager at KPMG
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
Senior Security Consultant at a consultancy with 10,001+ employees
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Senior Security Consultant at a consultancy with 10,001+ employees
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
Mgr Data Engineering at Avanade
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
Associate Director at LTI - Larsen & Toubro Infotech
The cost of data loss and your data going to a competitor is potentially massive.
Client Experience Officer at 1234 Micro Technologies
 

Customer Service

Sentiment score
6.5
BigID's customer service is responsive and supportive, but access level issues and extra charges can affect satisfaction.
Sentiment score
4.0
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
BigID has one of the best technical support teams.
Senior Manager at KPMG
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
Senior Security Consultant at a consultancy with 10,001+ employees
developing the custom connectors was relatively easy because of the courses I attended at BigID University and the support given by the BigID engineering team.
Senior Security Consultant at a consultancy with 10,001+ employees
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
Client Experience Officer at 1234 Micro Technologies
It's hard to be an ambassador for a product when you know it will be hard to get support.
Mgr Data Engineering at Avanade
After our issues are reported, it takes a long time to find a resolution.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.7
BigID is scalable and adaptable for large organizations, but some users report limitations and require extra effort for feasibility.
Sentiment score
6.0
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
I have added very large data sources to the BigID environment, and it remains stable.
Senior Security Consultant at a consultancy with 10,001+ employees
BigID is scalable, allowing you to purchase as many scanners as you want.
Senior Security Consultant at a consultancy with 10,001+ employees
It can be scaled across different departments organization-wide very quickly and easily.
Client Experience Officer at 1234 Micro Technologies
It can handle large collections of data without issues.
Mgr Data Engineering at Avanade
Scalability can be improved by reducing these intervals.
Information Technology Senior Expert at Garanti Teknoloji
 

Stability Issues

Sentiment score
7.5
BigID is stable and user-friendly but may face learning curves and occasional tagging issues affecting data security.
Sentiment score
7.0
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
Once implemented, I haven't had issues with its consistency.
Client Experience Officer at 1234 Micro Technologies
The product is stable, and whatever it does, it does better than any other thing.
Associate Director at LTI - Larsen & Toubro Infotech
Since identity is where everything is based, if that goes down, you're screwed.
Director, Network & Cloud Infrastructure at a legal firm with 501-1,000 employees
 

Room For Improvement

BigID users seek improved security, automation, UI, regional classifiers, GRC capabilities, and better reliability, integration, and support.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
Senior Manager at KPMG
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
Assistant Manager - Cyber : Digital Privacy and Trust at Deloitte
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
CEO at Blue Cycle
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Client Experience Officer at 1234 Micro Technologies
 

Setup Cost

BigID's flexible pricing is cost-effective for large enterprises, focusing on data capacity and advanced capabilities.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
The pricing is competitive in the market, however, I need to ask for the right price.
Senior Manager at KPMG
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Mgr Data Engineering at Avanade
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Associate Director at LTI - Larsen & Toubro Infotech
Our focus is on helping customers maximize their software investment.
Business Development Manager, Transformational Services at Dell Technologies
 

Valuable Features

BigID provides data classification, security, and compliance tools with integration features, enhancing data governance for organizations.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
One of the best features of BigID is its strength in data discovery and governance.
Senior Manager at KPMG
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
Senior Security Consultant at a consultancy with 10,001+ employees
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
Microsoft Copilot is an advantage because it's enterprise-grade AI.
Business Development Manager, Transformational Services at Dell Technologies
It's paramount to have a single solution for information protection.
Client Experience Officer at 1234 Micro Technologies
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Mgr Data Engineering at Avanade
 

Categories and Ranking

BigID
Ranking in Data Governance
6th
Ranking in Data Privacy Management Software
2nd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Loss Prevention (DLP) (7th), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)
Microsoft Purview Informati...
Ranking in Data Governance
7th
Ranking in Data Privacy Management Software
3rd
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of BigID is 5.2%, down from 7.8% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
BigID5.2%
Microsoft Purview Information Protection2.2%
Other92.6%
Data Governance
 

Featured Reviews

Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
880,490 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
9%
Computer Software Company
8%
Manufacturing Company
5%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
One area where BigID can be improved is the UI, which has a lot of bugs. I believe that if they improve their UI experience, that would greatly help. In general, sometimes you see bugs, but there's...
What is your primary use case for BigID?
My main use case for BigID includes data discovery and classification, DSAR automation, and data remediation. I use BigID for data discovery and classification in my work by identifying where perso...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
 

Also Known As

No data available
Microsoft Information Protection
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID vs. Microsoft Purview Information Protection and other solutions. Updated: December 2025.
880,490 professionals have used our research since 2012.