Board vs Domo comparison

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Board

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Executive SummaryUpdated on Dec 19, 2024

Board and Domo compete in the business intelligence and analytics category. Domo seems to have the upper hand due to its robust data integration capabilities and flexibility, making it a compelling choice for many organizations.

Features: Board is highly valued for its complex data analysis, planning, and forecasting capabilities, making it suitable for enterprise-level solutions. On the other hand, Domo excels in seamless data integration, powerful visualization tools, and an intuitive data discovery platform. Domo emphasizes agile data exploration, contrasting with Board's strong focus on planning and forecasting.

Room for Improvement: Board could enhance its deployment model to reduce initial time and resource requirements. Offering more flexibility and scalability could broaden its appeal. Domo could improve by streamlining the user interface for users with varying technical skills and enhancing offline capabilities. Additionally, offering more out-of-the-box analytic features and simplifying the cost structure could attract more customers.

Ease of Deployment and Customer Service: Board follows a traditional deployment model, requiring more initial resources, but it is known for its responsive customer service. Domo offers quicker cloud-based deployment, which is flexible and scalable. Though both companies provide support, Domo's deployment is generally more user-friendly and requires less initial training and investment.

Pricing and ROI: Board offers a favorable cost structure for setup, particularly attractive to cost-sensitive organizations. Its ROI is often realized through strong integration with existing processes. Domo, while perceived as more costly initially, is recognized for its high ROI by enabling real-time decision-making with its integrated data visualization tools. Board emphasizes cost-effectiveness in setup, while Domo provides superior long-term value through its flexibility.

To learn more, read our detailed Board vs. Domo Report (Updated: February 2025).

Board vs. Domo

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Board

Ranking in BI (Business Intelligence) Tools

23rd

Ranking in Business Performance Management

10th

Ranking in Reporting

20th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Domo

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Business Performance Management

15th

Ranking in Reporting

9th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (44th), Data Visualization (9th)

Mindshare comparison

As of February 2025, in the BI (Business Intelligence) Tools category, the mindshare of Board is 0.5%, down from 0.5% compared to the previous year. The mindshare of Domo is 6.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Wiboon Thabsuwan

Senior Consultant at IMD Company Limited

Easy to use and requires less time to learn or understand its features

I think the product is good in terms of ease of use. The interface looks really nice and very easy to use. Every command appears in the icon. It looks like you don't have to understand everything about the command. You do not necessarily have to know more, or I would say that there is less time for our study about the products. Functionality-wise, it is quite easy to use and requires less time to understand or learn about the product. I am a software vendor, so I do not use the tool myself. I use it for my clients. My clients mostly use it for budgeting and timing purposes. I would say that's really less maintenance at all because they can do everything by themselves. It is good in terms of ease of use.

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James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It allows people to quickly create dashboards with reports."

"The ease of being able to get the data into BOARD is what makes it nice for people with a semi-IT background."

"The most valuable features are the reporting and the charts. The reporting functionality is handy for aggregation, when it comes to planning. That ability is fascinating and our users are very happy with it. The charts and the reporting allow our users to see all the data and to see how things are going this year or in the COVID situation. They're seeing everything. Instead of having to check data line by line, they're seeing it in a graph and they're seeing it in charts."

"I liked the way that I felt as a user and administrator of it. There were a lot of clicks, drops, drags, etc. versus writing code."

"we are able to easily export data. When directors need financial information, we can go in the system and export the data, then send it out so they have it ready and available. If they are not in the office, we can email it to them. In addition, all the managers are now more on top of their expenses and their budget."

"The benefits are getting the data in one spot, the ability to report dynamically, and version control."

"I think it's flexible. I chose this solution because, even though it wasn't out-of-the-box, you can customize it, and the long-term growth potential of the software is where I see the value."

"The dynamic selections on the screen and details by function are also valuable for inside the data view."

More Board pros

"Domo is a local company, and I have found it to be rock solid."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

"The pipeline features and data ingestions in Domo are quite good."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

More Domo pros

Cons

"It would be huge in the future if BOARD offered a lot more graphs and presentations, and it was a lot easier to use."

"I'd like to see a more passive report user for enterprise report writers that aren't particularly technical."

"Some of our users are still using an MS Office add-in for Excel for certain calculations, and when they export from Board, some of the values, some of the totals and column names, are not coming through into Excel."

"The one thing that I think we would like to see in terms of improvement of the application is the ability to print. It's fantastic to have all of these graphic visualization of data, but we're not able to very easily just print... From my perspective, if you can have a little "print" button and then you just click it and it would produce what's on the screen, that would be very helpful."

"We are looking for ways to distinguish zeros versus nulls in BOARD."

"It would be nice to see truly transferable processes from model to model, as well as a method of building repetitive processes."

"Sometimes, the data disappears from the product."

"The initial setup was very complex for us."

More Board cons

"It is expensive."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

More Domo cons

Pricing and Cost Advice

"The tool's price is a bit high compared to other solutions."

"Find a partner who will take responsibility for the implementation, and be available for support."

"The solution is quite expensive, if it is made cheaper then we can have more clients. I rate it four out of ten."

"It is not the cheapest product on earth, but you get so much. It provides good value for money."

"In terms of the pricing, it was reasonable. BOARD is not the lowest in the market, but it was reasonable for us."

"For about 100 users our cost is $95,800."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The pricing differs from customer to customer, depending on the package."

"It is on the pricier end."

"I think it is reasonable."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

Manufacturing Company

10%

Insurance Company

Computer Software Company

12%

University

10%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?

We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...

What do you like most about Board?

All the reports are prepared automatically.

What needs improvement with Board?

Some of my company's customers are interested to see the predictive analytics part of the tool. Some customers would like to leverage or prioritize predictive analytics as the main feature, but som...

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

I'm not sure about the pricing. We just use it.

What needs improvement with Domo?

Dashboard settings in Domo are not much different from other platforms like Power BI. Data integration is okay, but not the best. Additionally, sometimes, if you want to revert data, Domo lacks fea...

SAP Analytics Cloud vs Board

Comparisons

Anaplan vs Board

Compared 29% of the time

Pigment vs Board

Compared 13% of the time

Compared 12% of the time

Oracle Hyperion vs Board

Compared 10% of the time

Microsoft Power BI vs Board

Compared 10% of the time

More Board Competitors

Tableau vs Domo

Compared 44% of the time

Microsoft Power BI vs Domo

Compared 38% of the time

Palantir Foundry vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

More Domo Competitors

Product Reports

Board

Download Board product report

Download Domo product report

Also Known As

No data available

corda

Overview

BOARD International - headquartered in Switzerland - is a leading global provider of software for improving business results through better decision making. By unifying Business Intelligence and Corporate Performance Management into a single product, BOARD enables companies to achieve a shared vision of their performance across the entire organization, and thus a single version of the truth.

BOARD provides seamless solutions for • Reporting & Analysis • Budgeting, Planning & Forecasting • Profitability Modelling & Optimization • Simulation & What-if-Analysis • Scorecarding & Strategy Management • Financial Consolidation. Based on visual modelling, BOARD has enabled global companies to deploy BI and CPM applications without a single line of code in a fraction of the time and cost associated with traditional solutions.

Board International

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Board vs. Domo