Board vs Domo comparison

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Board

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Executive SummaryUpdated on Dec 19, 2024

Board and Domo compete in the business intelligence and analytics category. Domo seems to have the upper hand due to its robust data integration capabilities and flexibility, making it a compelling choice for many organizations.

Features: Board is highly valued for its complex data analysis, planning, and forecasting capabilities, making it suitable for enterprise-level solutions. On the other hand, Domo excels in seamless data integration, powerful visualization tools, and an intuitive data discovery platform. Domo emphasizes agile data exploration, contrasting with Board's strong focus on planning and forecasting.

Room for Improvement: Board could enhance its deployment model to reduce initial time and resource requirements. Offering more flexibility and scalability could broaden its appeal. Domo could improve by streamlining the user interface for users with varying technical skills and enhancing offline capabilities. Additionally, offering more out-of-the-box analytic features and simplifying the cost structure could attract more customers.

Ease of Deployment and Customer Service: Board follows a traditional deployment model, requiring more initial resources, but it is known for its responsive customer service. Domo offers quicker cloud-based deployment, which is flexible and scalable. Though both companies provide support, Domo's deployment is generally more user-friendly and requires less initial training and investment.

Pricing and ROI: Board offers a favorable cost structure for setup, particularly attractive to cost-sensitive organizations. Its ROI is often realized through strong integration with existing processes. Domo, while perceived as more costly initially, is recognized for its high ROI by enabling real-time decision-making with its integrated data visualization tools. Board emphasizes cost-effectiveness in setup, while Domo provides superior long-term value through its flexibility.

To learn more, read our detailed Board vs. Domo Report (Updated: January 2025).

Board vs. Domo

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Board

Ranking in BI (Business Intelligence) Tools

23rd

Ranking in Business Performance Management

10th

Ranking in Reporting

20th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Domo

Ranking in BI (Business Intelligence) Tools

11th

Ranking in Business Performance Management

13th

Ranking in Reporting

8th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Data Integration (30th), Data Visualization (7th)

Mindshare comparison

As of January 2025, in the BI (Business Intelligence) Tools category, the mindshare of Board is 0.5%, down from 0.5% compared to the previous year. The mindshare of Domo is 7.8%, up from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Wiboon Thabsuwan

Senior Consultant at IMD Company Limited

Easy to use and requires less time to learn or understand its features

I think the product is good in terms of ease of use. The interface looks really nice and very easy to use. Every command appears in the icon. It looks like you don't have to understand everything about the command. You do not necessarily have to know more, or I would say that there is less time for our study about the products. Functionality-wise, it is quite easy to use and requires less time to understand or learn about the product. I am a software vendor, so I do not use the tool myself. I use it for my clients. My clients mostly use it for budgeting and timing purposes. I would say that's really less maintenance at all because they can do everything by themselves. It is good in terms of ease of use.

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James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The reporting part has been very valuable as the capabilities of the tool do not have to change graphs, change how grids are displayed, and can create reports on the fly."

"All the reports are prepared automatically."

"It is useful for self-analysis regarding company data and helps to find areas where we can improve."

"A lot of flexibility from the data modeling standpoint. It can add specific line items into our budget, for example, or if we want to make changes to the data model itself, we have that flexibility."

"The benefits are getting the data in one spot, the ability to report dynamically, and version control."

"It is easy to make quick updates. As the business changes, we can maintain the tool without programming help from IT."

"The ability to do write back and visualization, with minimal IT development orientation."

"Our data is now more structured. Between our data warehouse and BOARD, which are both brand new, we now have a more structured data view with more accurate, timely data."

More Board pros

"The user interface is quite good."

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

More Domo pros

Cons

"The initial setup was very complex for us."

"We are looking at ways to improve how we deal with security in BOARD and other similar things. "

"I'd like to see a more passive report user for enterprise report writers that aren't particularly technical."

"We are looking for ways to distinguish zeros versus nulls in BOARD."

"The product can be improved by making it possible to know where cubes are used."

"Sometimes, the data disappears from the product."

"My analysts have used the technical support. Sometimes they have felt like they did not receive the answer that they needed, or you have to go and upgrade in order to address a problem. "

"We can't delete entities and cubes in Boards because it interrupts our whole data model."

More Board cons

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

More Domo cons

Pricing and Cost Advice

"The tool's price is a bit high compared to other solutions."

"Find a partner who will take responsibility for the implementation, and be available for support."

"The solution is quite expensive, if it is made cheaper then we can have more clients. I rate it four out of ten."

"In terms of the pricing, it was reasonable. BOARD is not the lowest in the market, but it was reasonable for us."

"It is not the cheapest product on earth, but you get so much. It provides good value for money."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The pricing differs from customer to customer, depending on the package."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"I think it is reasonable."

"It is on the pricier end."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The solution is expensive compared to one of its competitors."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

Manufacturing Company

10%

Insurance Company

Computer Software Company

12%

University

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?

We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...

What do you like most about Board?

All the reports are prepared automatically.

What needs improvement with Board?

Some of my company's customers are interested to see the predictive analytics part of the tool. Some customers would like to leverage or prioritize predictive analytics as the main feature, but som...

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

I'm not sure about the pricing. We just use it.

What needs improvement with Domo?

Dashboard settings in Domo are not much different from other platforms like Power BI. Data integration is okay, but not the best. Additionally, sometimes, if you want to revert data, Domo lacks fea...

SAP Analytics Cloud vs Board

Comparisons

Anaplan vs Board

Compared 29% of the time

Compared 13% of the time

Oracle Hyperion vs Board

Compared 11% of the time

Pigment vs Board

Compared 11% of the time

Microsoft Power BI vs Board

Compared 10% of the time

More Board Competitors

Tableau vs Domo

Compared 44% of the time

Microsoft Power BI vs Domo

Compared 39% of the time

Databricks vs Domo

Compared 3% of the time

Palantir Foundry vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

More Domo Competitors

Product Reports

Board

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Also Known As

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Board International

Overview

BOARD International - headquartered in Switzerland - is a leading global provider of software for improving business results through better decision making. By unifying Business Intelligence and Corporate Performance Management into a single product, BOARD enables companies to achieve a shared vision of their performance across the entire organization, and thus a single version of the truth.

BOARD provides seamless solutions for • Reporting & Analysis • Budgeting, Planning & Forecasting • Profitability Modelling & Optimization • Simulation & What-if-Analysis • Scorecarding & Strategy Management • Financial Consolidation. Based on visual modelling, BOARD has enabled global companies to deploy BI and CPM applications without a single line of code in a fraction of the time and cost associated with traditional solutions.

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Board vs. Domo