Board vs Domo comparison

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Board

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Executive SummaryUpdated on Dec 19, 2024

Board and Domo compete in the business intelligence and analytics category. Domo seems to have the upper hand due to its robust data integration capabilities and flexibility, making it a compelling choice for many organizations.

Features: Board is highly valued for its complex data analysis, planning, and forecasting capabilities, making it suitable for enterprise-level solutions. On the other hand, Domo excels in seamless data integration, powerful visualization tools, and an intuitive data discovery platform. Domo emphasizes agile data exploration, contrasting with Board's strong focus on planning and forecasting.

Room for Improvement: Board could enhance its deployment model to reduce initial time and resource requirements. Offering more flexibility and scalability could broaden its appeal. Domo could improve by streamlining the user interface for users with varying technical skills and enhancing offline capabilities. Additionally, offering more out-of-the-box analytic features and simplifying the cost structure could attract more customers.

Ease of Deployment and Customer Service: Board follows a traditional deployment model, requiring more initial resources, but it is known for its responsive customer service. Domo offers quicker cloud-based deployment, which is flexible and scalable. Though both companies provide support, Domo's deployment is generally more user-friendly and requires less initial training and investment.

Pricing and ROI: Board offers a favorable cost structure for setup, particularly attractive to cost-sensitive organizations. Its ROI is often realized through strong integration with existing processes. Domo, while perceived as more costly initially, is recognized for its high ROI by enabling real-time decision-making with its integrated data visualization tools. Board emphasizes cost-effectiveness in setup, while Domo provides superior long-term value through its flexibility.

To learn more, read our detailed Board vs. Domo Report (Updated: February 2025).

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Board vs. Domo

February 2025

Helped 845,040 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Board

Ranking in BI (Business Intelligence) Tools

23rd

Ranking in Business Performance Management

10th

Ranking in Reporting

20th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Domo

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Business Performance Management

15th

Ranking in Reporting

7th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (46th), Data Visualization (9th)

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Board is 0.5%, up from 0.5% compared to the previous year. The mindshare of Domo is 6.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Wiboon Thabsuwan

Senior Consultant at IMD Company Limited

Easy to use and requires less time to learn or understand its features

I think the product is good in terms of ease of use. The interface looks really nice and very easy to use. Every command appears in the icon. It looks like you don't have to understand everything about the command. You do not necessarily have to know more, or I would say that there is less time for our study about the products. Functionality-wise, it is quite easy to use and requires less time to understand or learn about the product. I am a software vendor, so I do not use the tool myself. I use it for my clients. My clients mostly use it for budgeting and timing purposes. I would say that's really less maintenance at all because they can do everything by themselves. It is good in terms of ease of use.

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James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"we are able to easily export data. When directors need financial information, we can go in the system and export the data, then send it out so they have it ready and available. If they are not in the office, we can email it to them. In addition, all the managers are now more on top of their expenses and their budget."

"I liked the way that I felt as a user and administrator of it. There were a lot of clicks, drops, drags, etc. versus writing code."

"The aesthetics of it are really nice. That is what attracted us to BOARD: the ease and functionality of it."

"The ease of being able to get the data into BOARD is what makes it nice for people with a semi-IT background."

"My favourite feature of BOARD is the ability to write back to the OLAP DB, as well as the Rdb, and secure user data allowing databases to be flushed and rebuilt daily."

"It is useful for self-analysis regarding company data and helps to find areas where we can improve."

"Instead of taking two people a week each month to perform our internal KPI reporting, the same two people can have it done in a day."

"We have better reporting and have been able to better track performance."

More Board pros

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"In general, Domo is very powerful and very easy to use, relatively speaking."

More Domo pros

Cons

"It would be nice to have more connectors for other data sources. BOARD is a great tool to become the single source of the truth. Making it easier to connect data sources for niche software tools will make it easier to keep everything in one place."

"I would like to see better relationships with the partners."

"I'd like to see a more passive report user for enterprise report writers that aren't particularly technical."

"The one thing that I think we would like to see in terms of improvement of the application is the ability to print. It's fantastic to have all of these graphic visualization of data, but we're not able to very easily just print... From my perspective, if you can have a little "print" button and then you just click it and it would produce what's on the screen, that would be very helpful."

"We have had some challenges with newer version of the rollout in terms of stability."

"The setup was a bit complex."

"One thing that I personally would like to see is additional visualization tools for visuals."

"It would be nice to see truly transferable processes from model to model, as well as a method of building repetitive processes."

More Board cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"It is expensive."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"They should include service-based reporting features."

"It is expensive."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

More Domo cons

Pricing and Cost Advice

"The tool's price is a bit high compared to other solutions."

"Find a partner who will take responsibility for the implementation, and be available for support."

"The solution is quite expensive, if it is made cheaper then we can have more clients. I rate it four out of ten."

"In terms of the pricing, it was reasonable. BOARD is not the lowest in the market, but it was reasonable for us."

"It is not the cheapest product on earth, but you get so much. It provides good value for money."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The solution is expensive compared to one of its competitors."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"It is on the pricier end."

"The pricing differs from customer to customer, depending on the package."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Insurance Company

Computer Software Company

12%

University

10%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?

We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...

What do you like most about Board?

All the reports are prepared automatically.

What needs improvement with Board?

Some of my company's customers are interested to see the predictive analytics part of the tool. Some customers would like to leverage or prioritize predictive analytics as the main feature, but som...

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

What needs improvement with Domo?

One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...

SAP Analytics Cloud vs Board

Comparisons

Anaplan vs Board

Compared 31% of the time

Pigment vs Board

Compared 13% of the time

Compared 10% of the time

Microsoft Power BI vs Board

Compared 9% of the time

Oracle Hyperion vs Board

Compared 9% of the time

More Board Competitors

Tableau vs Domo

Compared 43% of the time

Microsoft Power BI vs Domo

Compared 39% of the time

Palantir Foundry vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

More Domo Competitors

Product Reports

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Board

March 2025

Download Domo product report

March 2025

Also Known As

No data available

corda

Overview

BOARD International - headquartered in Switzerland - is a leading global provider of software for improving business results through better decision making. By unifying Business Intelligence and Corporate Performance Management into a single product, BOARD enables companies to achieve a shared vision of their performance across the entire organization, and thus a single version of the truth.

BOARD provides seamless solutions for • Reporting & Analysis • Budgeting, Planning & Forecasting • Profitability Modelling & Optimization • Simulation & What-if-Analysis • Scorecarding & Strategy Management • Financial Consolidation. Based on visual modelling, BOARD has enabled global companies to deploy BI and CPM applications without a single line of code in a fraction of the time and cost associated with traditional solutions.

Board International

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!