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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 12, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
20
Ranking in other categories
Email Security (12th), Secure Web Gateways (SWG) (7th), Data Loss Prevention (DLP) (7th), Cloud Access Security Brokers (CASB) (7th), Access Management (5th), Bot Management (3rd), ZTNA as a Service (3rd), ZTNA (2nd), Secure Access Service Edge (SASE) (7th), Remote Browser Isolation (RBI) (2nd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
23
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.8%, down from 19.4% compared to the previous year. The mindshare of Cloudflare One is 4.1%, down from 4.5% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Richard Polyak - PeerSpot reviewer
Straightforward setup with very good granularity and performance
Our company uses the solution as a data center firewall.  It is hard to determine all users within our infrastructure. It depends on systems we put behind the solution. Its internal but also a data center firewall. Sometimes, there are hooks from the solution to our external infrastructure or…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"New and innovative way to protect the client's data."
"The most valuable feature is the web application firewall."
"It is easier to configure and develop documentation to see how we have configured firewalls."
"The most valuable features of the solution are performance and security."
"The technical support is good."
"I rate its stability a ten out of ten."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"The solution automatically detects and responds to certain types of traffic based on geolocation."
"It will take the blow rather than our applications should an attack occur."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"This solution is easy to understand and easy to configure."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare DDoS mitigates DDoS attacks."
"Cloudflare is by far the most effective solution that I have come across."
"Clover is the best product globally."
"F5 BIG-IP Advanced Firewall Manager's most valuable feature is load balance. It is readily available and uncomplicated."
"The protection is very useful."
"We use the solution for load balancing and WAF (web application firewall)."
"It is stable."
"The web application firewall has been very helpful. We purchased F5 when we were migrating our applications to the cloud."
"The setup and functionality are fairly straightforward."
"The features of F5 BIG-IP Advanced Firewall Manager that have proven most effective in securing the network are significant."
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
 

Cons

"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"The product support needs to be accessible from more places, a wider area of coverage."
"DNS Management."
"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."
"We're facing challenges due to an upgrade in the machine learning model. The problem arises from some users abusing the APIs, resulting in an influx of suspicious traffic. Cloudflare's learning model mistakenly identifies this traffic as human. Consequently, it assigns it a higher trust score, akin to legitimate human traffic, causing complications in our architecture. Previously, such traffic would have been categorized as suspicious, enabling us to apply appropriate blocking rules. However, we encounter difficulties distinguishing between genuine and suspicious traffic with the new categorization. Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor."
"Integration involving API with other products could be more user-friendly."
"Latencies are always a problem."
"Cloudflare DDoS has poor technical support."
"Lacks a VPN feature to provide a secure connection to the data center."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"The response time for support must be reduced."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The initial onboarding was causing us some confusion."
"F5 BIG-IP Advanced Firewall Manager's pricing and technical support services need improvement."
"F5 could provide a distributed cloud version."
"NGINX, which F5 purchased, has room for improvement in its features, particularly its load balancing or application load balancing features."
"There is room for improvement in Advanced Firewall Manager's dashboard statistics, especially during attacks."
"The solution doesn't really meet our requirements for an edge firewall."
"We would have preferred to have support when we first started"
"The product is expensive."
"We needed to protect the database but the solution didn't offer a certain feature to do so."
 

Pricing and Cost Advice

"The tool is a premium product, so it is very expensive."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"We are using the free tier of the solution."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The price of the solution is expensive."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"That is one of the great features. I was able to access the majority of the features and services for free."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"The product is expensive."
"It's very expensive, and you pay extra for the models."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"We need to pay a yearly licensing fee for the solution."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
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Top Industries

By visitors reading reviews
Educational Organization
24%
Computer Software Company
13%
Comms Service Provider
8%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
10%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
21%
Computer Software Company
18%
Insurance Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What needs improvement with F5 Advanced Firewall Manager?
I have encountered challenges with the price of the solution. Apart from the price, I feel no other areas need improv...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.