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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
20
Ranking in other categories
Email Security (12th), Secure Web Gateways (SWG) (7th), Data Loss Prevention (DLP) (7th), Cloud Access Security Brokers (CASB) (7th), Access Management (5th), Bot Management (3rd), ZTNA as a Service (3rd), ZTNA (2nd), Secure Access Service Edge (SASE) (7th), Remote Browser Isolation (RBI) (2nd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.9%, down from 19.3% compared to the previous year. The mindshare of Cloudflare One is 4.2%, down from 4.6% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Richard Polyak - PeerSpot reviewer
Straightforward setup with very good granularity and performance
Our company uses the solution as a data center firewall.  It is hard to determine all users within our infrastructure. It depends on systems we put behind the solution. Its internal but also a data center firewall. Sometimes, there are hooks from the solution to our external infrastructure or…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is its usability."
"The most valuable features of the solution are performance and security."
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"The solution is very good at mitigating threats."
"The most valuable feature is its usability."
"The solution is stable, and the DNS servers are simple to use."
"The solution provides good load balancing and protection against DDoS attacks."
"The DDoS protection is the most valuable aspect of the solution."
"The solution has different options that can be used to differentiate DDoS attacks."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Cloudflare is simple to use."
"Clover is the best product globally."
"It will take the blow rather than our applications should an attack occur."
"I'm very satisfied with the environment and the dashboard."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare DDoS mitigates DDoS attacks."
"The decryption is great."
"The most valuable feature of this solution is that the blocking of IP's."
"The solution is easily deployable and has great functionality."
"It is stable."
"The customer service is excellent, and I rate it ten out of ten."
"Its performance and ease of use are valuable."
"The product’s most valuable features are LTM and WAF."
"The web application firewall has been very helpful. We purchased F5 when we were migrating our applications to the cloud."
 

Cons

"Integration involving API with other products could be more user-friendly."
"Latencies are always a problem."
"It would be helpful if the solution could continue evolving to compete with the other solutions on the market."
"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."
"Support response time could be improved."
"Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements."
"Cloudflare DDoS has poor technical support."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Our subscription plan for the solution has a limitation of bot signatures."
"The onboarding process can be improved a little bit."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Lacks a VPN feature to provide a secure connection to the data center."
"We needed to protect the database but the solution didn't offer a certain feature to do so."
"It doesn't compare to next generation firewalls"
"This would be absolutely the best network security solution if the price were not so high."
"F5 BIG-IP Advanced Firewall Manager's pricing and technical support services need improvement."
"Deployment times vary according to the customer. It needs to be heavily configured. You need to look and you need to observe the behavior of the traffic before you can start configuring everything. It can take time."
"NGINX, which F5 purchased, has room for improvement in its features, particularly its load balancing or application load balancing features."
"The web gateway feature could improve in F5 BIG-IP Advanced Firewall Manager (AFM)."
"There is room for improvement in Advanced Firewall Manager's dashboard statistics, especially during attacks."
 

Pricing and Cost Advice

"We don't have any issues with the price."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The tool is a premium product, so it is very expensive."
"The product's pricing is cheap."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"We have purchased a five-year licensing package for the product."
"The solution is slightly on the higher priced side."
"It's very expensive, and you pay extra for the models."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"It is somewhat on the expensive side although it is worth the additional cost."
"We need to pay a yearly licensing fee for the solution."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
10%
Comms Service Provider
9%
Manufacturing Company
6%
Financial Services Firm
22%
Computer Software Company
19%
Insurance Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
If considering a one-stop solution that provides load balancing, DNS security, AAA authentication, and firewalling on...
What needs improvement with F5 Advanced Firewall Manager?
F5 should increase its capability to prevent zero-day attacks. Having advanced technology similar to other vendors li...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: March 2025.
842,651 professionals have used our research since 2012.