DDN IntelliFlash vs Dell PowerMax NVMe comparison

DataDirect Networks and Dell Technologies are both solutions in the NVMe All-Flash Storage Arrays category. DataDirect Networks is ranked #13 with an average rating of 9.0, while Dell Technologies is ranked #3 with an average rating of 8.5. DataDirect Networks holds a 0.9% mindshare in N, compared to Dell Technologies’s 8.8% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 97% of Dell Technologies users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

DDN IntelliFlash and Dell PowerMax NVMe compete in the high-performance storage solution category. Dell PowerMax NVMe holds the upper hand due to its robust features, despite a higher price point.

Features: DDN IntelliFlash offers high scalability, performance, and automated data management. Dell PowerMax NVMe provides advanced NVMe capabilities, efficient data reduction, and integration with enterprise environments. Dell PowerMax NVMe exceeds in data efficiency and integration.

Room for Improvement: DDN IntelliFlash could improve firmware updates and support response times. Dell PowerMax NVMe would benefit from a simpler management experience and better cost-effectiveness. DDN IntelliFlash needs better support, while Dell PowerMax NVMe requires user experience improvements.

Ease of Deployment and Customer Service: DDN IntelliFlash is noted for straightforward deployment and helpful customer service. Dell PowerMax NVMe has a more complex installation process but extensive professional services.

Pricing and ROI: DDN IntelliFlash has reasonable setup costs and solid ROI. Dell PowerMax NVMe is more expensive but offers superior value, justifying its higher cost due to advanced features and performance.

To learn more, read our detailed DDN IntelliFlash vs. Dell PowerMax NVMe Report (Updated: April 2025).

Buyer's Guide

DDN IntelliFlash vs. Dell PowerMax NVMe

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.6%, down from 2.9% compared to the previous year. The mindshare of DDN IntelliFlash is 0.9%, down from 1.0% compared to the previous year. The mindshare of Dell PowerMax NVMe is 8.8%, down from 13.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable feature of this solution is reliability."

"It has good, reliable, fast storage."

"The solution uses newer technology for deduplication and compression."

"The high availability of the product is the most valuable feature."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution is very straightforward to set up."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"The initial setup is straightforward."

"High performance and ease-of-management are the most valuable features."

"Data Compression: Up to 80% space reduction in the database"

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"We use IntelliFlash products for larger environments, like Qatar Airways."

More DDN IntelliFlash pros

"It is easy to manage and upgrade."

"Dell PowerMax NVMe has good scalability and performance."

"Key features include performance, replication time, and dedup and compression."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."

"We were able to move away from a middleware solution for high availability, going right to snapshots and data replication on arrays."

"It is very stable. We expect superior performance and reliability from this particular storage system."

"You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."

More Dell PowerMax NVMe pros

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The UI for this solution needs to be improved."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"The software layer has to improve."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

More Pure FlashArray X NVMe cons

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"It's somewhat scalable, but maybe not so much as some of the competition."

"In future releases, I look forward to more AI features."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"Snapshots are not as easy to access as on a NetApp device."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

More DDN IntelliFlash cons

"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."

"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."

"The initial setup was complex, as it is a complex system and you have to learn a lot."

"PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools."

"PowerMax's software is highly stable, but we faced two hardware issues in one year. We had a failure of the storage director module, and the physical disk failed on another occasion. Dell EMC should improve its hardware quality."

"I would like to see more security features and improvements in the platform's ease of management."

"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive."

"Although they call it unified storage where you have SAN and NAS, with a NAS implementation on top of a SAN, the NAS implementation is a little complicated and clumsy. As SAN, as block storage, it is very powerful... If they could provide a very good NAS implementation, it would be better, so that customers don't have to look for other simple solutions for NAS."

More Dell PowerMax NVMe cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"I think we pay around 100 grand per year for three arrays or four arrays."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"Dell PowerMax NVMe's price is expensive."

"Our costs for the product are three million."

"The tool is very expensive."

"The cost has room for improvement."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

More Dell PowerMax NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

13%

Real Estate/Law Firm

10%

Manufacturing Company

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

See all answers

What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

See all answers

What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 29% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 26% of the time

NetApp AFF vs DDN IntelliFlash

Compared 16% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 15% of the time

Pure Storage FlashArray vs DDN IntelliFlash

Compared 14% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 14% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

More Dell PowerMax NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

April 2025

Download DDN IntelliFlash product report

Buyer's Guide

Dell PowerMax NVMe

April 2025

Download Dell PowerMax NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Dell EMC PowerMax, PowerMax

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Rackspace, Open Line

Buyer's Guide

DDN IntelliFlash vs. Dell PowerMax NVMe

April 2025

Free Report: DDN IntelliFlash vs. Dell PowerMax NVMe

Find out what your peers are saying about DDN IntelliFlash vs. Dell PowerMax NVMe and other solutions. Updated: April 2025.

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