Dell PowerMax NVMe vs Pure FlashArray X NVMe comparison

Dell Technologies and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.5, while Pure Storage is ranked #6 with an average rating of 8.6. Dell Technologies holds a 9.1% mindshare in N, compared to Pure Storage’s 2.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

Dell PowerMax NVMe

Read 75 Dell PowerMax NVMe reviews

2,545 Views
1,725 Comparison Views

97% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

866 Views
424 Comparison Views

100% willing to recommend

Dell PowerMax NVMe

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerMax NVMe and Pure FlashArray X NVMe are leading enterprise storage solutions. Pure FlashArray appears to have an advantage in simplicity and cost-effectiveness, whereas Dell PowerMax offers extensive enterprise features and longevity.

Features: Dell PowerMax NVMe offers advanced replication, encryption, and end-to-end NVMe support. It is known for its robust performance, security features, and integration capabilities. Pure FlashArray X NVMe focuses on simplicity and innovative data reduction technologies, with high operational efficiency and an easy-to-use interface.

Room for Improvement: Dell PowerMax NVMe could improve in ease of management, cost efficiency, and user experience. Pure FlashArray X NVMe needs enhancements in support responsiveness, feature customization, and support structure.

Ease of Deployment and Customer Service: Dell PowerMax NVMe is straightforward to deploy, but users need better configuration guidance and customer support. Pure FlashArray X NVMe boasts rapid deployment and intuitive setup but some report delays in customer support.

Pricing and ROI: Dell PowerMax NVMe has higher initial setup costs but offers robust ROI through enterprise features and longevity. Pure FlashArray X NVMe is more cost-effective initially, with all-inclusive pricing and efficient ROI through reduced management costs.

To learn more, read our detailed Dell PowerMax NVMe vs. Pure FlashArray X NVMe Report (Updated: February 2025).

Buyer's Guide

Dell PowerMax NVMe vs. Pure FlashArray X NVMe

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dell PowerMax NVMe

Ranking in All-Flash Storage

8th

Ranking in NVMe All-Flash Storage Arrays

3rd

Average Rating

8.8

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Dell PowerMax NVMe is 9.1%, down from 14.5% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 2.5%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The response time, compared to XtremIO, is far better."

"The UI is very easy to use. We can add volumes and manage them easily."

"The optimization of the cache memory of each engine and the use of persistent memory."

"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."

"It's faster and more resilient."

"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."

"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."

"We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level."

More Dell PowerMax NVMe pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

Cons

"The solution is quite expensive."

"The solution should integrate better with OpenShift and Kubernetes architecture."

"Dell PowerMax NVMe needs to increase storage and improve scalability."

"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."

"I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI."

"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."

"There are some stability issues that we just recently experienced. We hope the next release will solve these problems."

"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."

More Dell PowerMax NVMe cons

"The tool's pricing is higher than competitors."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It is on the expensive side."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Adding some functions to the product would be beneficial."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Maybe the price can be reduced since the solution is very expensive."

"The software layer has to improve."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"Dell PowerMax NVMe's price is expensive."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Our costs for the product are three million."

"The pricing for this solution is good compared to other products in the market."

"The price is on the market. It's not inexpensive, but it's available on the market."

"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."

"The price is okay."

More Dell PowerMax NVMe pricing and cost advice

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell offerings and integrated into the PowerStoreOS. The installation and setup have a ...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 11% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 6% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 34% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

Dell PowerMax NVMe

March 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Also Known As

Dell EMC PowerMax, PowerMax

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Rackspace, Open Line

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

Dell PowerMax NVMe vs. Pure FlashArray X NVMe

February 2025

Free Report: Dell PowerMax NVMe vs. Pure FlashArray X NVMe

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