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Dell PowerMax NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax NVMe
Ranking in All-Flash Storage
8th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
76
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.0%, down from 4.2% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Haseeb Khalid Sheikh - PeerSpot reviewer
End-to-end NVMe capabilities helps improve availability, performance, and capacity
The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"What I really like about this program, is that it is easy to use and easy to configurate."
"It has benefited my organization because it has reduced time to insights."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"It has good, reliable, fast storage."
"Technical support has been helpful and responsive."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"The database workloads are pretty fast because I frequently move data from here to there."
"The uptime is the most valuable feature."
"The product is very fast and reliable."
"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."
"The UI is very easy to use. We can add volumes and manage them easily."
"The response time, compared to XtremIO, is far better."
"The optimization of the cache memory of each engine and the use of persistent memory."
"The stability is great. It is five nines."
"Dell is the best vendor worldwide, with an end-to-end solution starting from a mouse to Telza Hyperfix or HyperConverged devices."
"You can even review the devices from your phone. You don't need to be connected to your company's website or VPN to access alerts and reports. While you can't manage the devices using your phone, you can review all the important details about the machine."
"The stability of Pure Storage is very very good."
"The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"It worked flawlessly."
"This is the best all-flash storage array on the market."
"It's simple, powerful, and ready to use."
"Cost, racial per terabyte, and speed is why we chose PureStorage. It was no brainer."
 

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Maybe the price can be reduced since the solution is very expensive."
"In terms of what needs improvement, the dashboard and management could be simplified."
"The UI for this solution needs to be improved."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"They could add more support for file storage and different types of storage."
"Setting up PowerMax with VMAX is always complex."
"I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI."
"We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them."
"Dell PowerMax needs more connectivity options for projects that require separate web access."
"The installation of equipment needed support's help."
"I would like to see more security features and improvements in the platform's ease of management."
"The tool is costly compared to other similar products. The product's pricing needs to be improved. I would like the product to include the replication feature in its future releases."
"There is room for improvement in adjusting into the existing infrastructure easily without much of the technical contribution."
"What it needs to do is work a little closer with solutions, like VMware, so it understands the particular workloads that are on it. Today, it does not understand the applications which are running against it."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"They could improve the price."
"I would like some form of QoS implemented. As a service provider, it would be beneficial to have it."
"The price of this solution could be improved."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"With VMware, we pay $300,000 annually."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"As far as the licensing costs, everything is included in the license."
"Our licensing fees are $500,000+ USD."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"We pay approximately $50,000 USD per year in licensing fees."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"The price is on the market. It's not inexpensive, but it's available on the market."
"The pricing for this solution is good compared to other products in the market."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"Our costs for the product are three million."
"The price is okay."
"Pure Storage FlashArray's pricing is very competitive."
"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"We do not incur additional costs beyond the licensing fee."
"The pricing is very attractive and it delivers performance for the money."
"We lost a lot of customers because we couldn't compete on price with other vendors."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
10%
Government
8%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.