


Pure Storage FlashArray and Dell PowerMax compete in the high-performance storage systems category. Pure Storage FlashArray seems to have the upper hand due to its advanced data reduction capabilities, user-friendly interface, and superior customer satisfaction.
Features: Pure Storage FlashArray is recognized for its data reduction capabilities, low latency, and the Evergreen model offering non-disruptive updates. Dell PowerMax is noted for its NVMe implementation, SRDF replication, and efficient cache memory optimization.
Room for Improvement: Pure Storage FlashArray needs to enhance NAS storage support and cloud integration with AWS, and improve deduplication methods and reporting details. Dell PowerMax faces high pricing concerns and requires better support and cloud integration capabilities, especially with legacy systems.
Ease of Deployment and Customer Service: Both products offer robust customer service and implementation. Pure Storage leads in customer satisfaction due to its proactive support team, while Dell PowerMax provides reliable support during availability testing but is perceived as less straightforward.
Pricing and ROI: Pure Storage FlashArray justifies its higher costs with excellent total cost of ownership and simplified pricing. Its Evergreen model minimizes system replacements. Dell PowerMax's expensive model suits large organizations with robust needs but includes complex pricing, potentially increasing costs with software additions.
If you wait more than seven years to buy another one, you get a return on your investment.
During a DCDR setup and migration from VMAX to Dell PowerMax, what was planned as a two-day downtime was completed in just three to four hours.
The performance metrics or benchmarks I use to measure success with Dell PowerMax include uptime as well as our response times on our platforms, both of which are exactly where we want them to be, which is five nines and as fast as possible.
My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
Pure Storage FlashArray integrates with APIs and other systems.
Customers always have their issues resolved promptly.
Technical support is good at least through vendors, not directly with the principal.
I would rate Dell PowerMax support as a ten, as I have never had an issue with Dell support as it relates to this product.
ProSupport Next Business Day offers part replacement within four hours for data leaks.
Dell support for Dell PowerMax is exceptional, rating a perfect 10 out of 10.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
I would rate the technical support an 11 out of 10.
The support from Pure Storage is excellent.
It is highly scalable.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Scalability is not an issue.
Dell PowerMax is good for enterprises, and it also depends on how much workload you're going to bring in on Dell PowerMax in terms of performance and how many users are going to use the database you're hosting.
PowerScale is better suited for AI and overall buzz solution currently.
A big banking client had around 300 petabytes of data on Pure Storage.
The solution is highly scalable, particularly when there is a need to expand capacity.
Theoretically, we can do controller upgrades and get into a larger chassis, but there was a limit to how far we could go without needing to do a full migration.
I would rate the stability of the product at seven out of ten.
These patches can be applied on the fly without requiring software upgrades or system downtime.
I would rate it nine out of ten since there are no required downtimes, even during firmware upgrades.
There has been no downtime with Dell PowerMax; it's been extremely reliable, easy to manage, easy to upgrade, and trustworthy as we've upgraded over the years from one version to another.
For stability, I rate it a ten out of ten.
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect.
Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
Dell PowerMax NVMe is very reliable storage and cannot experience downtime.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
As a technical professional, I lack visibility into the system logs.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would rate the solution as an eight out of ten in terms of costliness.
The higher cost compared to other vendors is justified by additional features, vendor-managed upgrades, and superior support services.
It is the best choice for large projects in terms of price and features compared to midrange solutions.
The price is starting from $500,000.
They're expensive.
While they say it's free, we actually pay for support upfront.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Its data compression feature is the best that we have ever seen.
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Pure FlashArray X NVMe helps to improve our processing speed.
NVMe provides additional fast cache, similar to random access memory (RAM), which improves overall system performance and read/write experience for users.
Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently.
The key benefits of using Dell PowerMax, quantified in terms of saved hours and saved costs, is having one single platform that provides functionality to all of our internal customers.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
| Product | Market Share (%) |
|---|---|
| Pure Storage FlashArray | 6.4% |
| Dell PowerMax | 4.8% |
| Pure FlashArray X NVMe | 1.2% |
| Other | 87.6% |



| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 11 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 15 |
| Large Enterprise | 55 |
| Company Size | Count |
|---|---|
| Small Business | 63 |
| Midsize Enterprise | 36 |
| Large Enterprise | 143 |
Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.
PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.
PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.
What are the key features of PowerMax?Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.
Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.
Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that prevents data loss.
Benefits of Pure Storage FlashArray
Some of the benefits of using Pure Storage FlashArray include:
Reviews from Real Users
Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution.
PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."
PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.