Dell PowerMax NVMe vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while Pure Storage is ranked #17 with an average rating of 9.0. Dell Technologies holds a 4.0% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and Dell PowerMax NVMe are leading storage solutions with distinct advantages. Users praise Pure Storage FlashBlade for its pricing and support, though many consider Dell PowerMax NVMe superior in overall features, deeming it worth the higher price.

Features:Pure Storage FlashBlade shines with its scalable architecture and high-speed file and object storage, making it ideal for analytics and AI workloads. Dell PowerMax NVMe is notable for its advanced data services, high IOPS performance, and integrated data protection, giving it an edge for enterprise environments. Dell PowerMax outperforms in terms of feature richness and robustness.

Room for Improvement:Users suggest that Pure Storage FlashBlade could improve in terms of NAS capabilities and multi-protocol support. Dell PowerMax NVMe’s users seek enhancements in ease of management and reporting features. The feedback indicates that FlashBlade should focus on versatility, while PowerMax needs better management tools.

Ease of Deployment and Customer Service:Pure Storage FlashBlade is noted for easy deployment and responsive customer service, making it a popular choice among new adopters. Dell PowerMax NVMe has a more complex deployment process, though its customer service is highly rated for issue resolution. FlashBlade is easier to set up, but both offer excellent support.

Pricing and ROI:Pure Storage FlashBlade offers competitive pricing with swift return on investment, making it attractive for organizations with budget constraints. Dell PowerMax NVMe, while more expensive initially, provides substantial long-term value due to its comprehensive feature set and reliability. Users find Pure Storage FlashBlade more cost-effective, but PowerMax’s high ROI justifies its price for many.

To learn more, read our detailed Dell PowerMax NVMe vs. Pure Storage FlashBlade Report (Updated: April 2025).

Buyer's Guide

Dell PowerMax NVMe vs. Pure Storage FlashBlade

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.0%, down from 4.2% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"One of the best features is the support, which is excellent."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."

"It is very stable. We expect superior performance and reliability from this particular storage system."

"It is a very stable solution. I would rate it a ten out of ten."

"We can consistently replicate mainframe and open system and have a single recovery point."

"The UI is very easy to use. We can add volumes and manage them easily."

"Technical support has been excellent."

"It is a true, stable product."

"The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well."

More Dell PowerMax NVMe pros

"The most valuable feature is Safe Mode."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"The main feature I have found to be product replication."

"Using this solution has made our backups more reliable."

"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

More Pure Storage FlashBlade pros

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I would like to see replication and DR features in the next release of this solution."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"The NVMe integration could be improved."

"The installation of equipment needed support's help."

"The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path."

"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."

"Dell PowerMax or Symmetrix is a block-level storage and unified storage, supporting both NAS and SAN. One area for improvement would be integration with public cloud services."

"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."

More Dell PowerMax NVMe cons

"Its configuration should be easier."

"The feature that we're waiting on is better integration with the cell services."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."

"It's on the expensive side, as expected for a niche product."

"The documentational aspect of FlashBlade needs improvement."

"Its configuration should be easier."

"I would like to see better integration."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing for this solution is good compared to other products in the market."

"Our costs for the product are three million."

"The price is starting from $500,000."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

More Dell PowerMax NVMe pricing and cost advice

"The price could be cheaper."

"I understand that it is competitively priced compared to other brands."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The price of this solution could be made more affordable."

"I rate the tool's pricing a seven to eight out of ten."

"Licensing fees are paid yearly."

"The product is very expensive."

"The price is a little high."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

Educational Organization

32%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

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What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

More Dell PowerMax NVMe Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 12% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

Scality RING vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

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Buyer's Guide

Dell PowerMax NVMe

April 2025

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Buyer's Guide

Pure Storage FlashBlade

April 2025

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Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell PowerMax NVMe vs. Pure Storage FlashBlade

April 2025

Free Report: Dell PowerMax NVMe vs. Pure Storage FlashBlade

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