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Dell PowerStore vs NetApp AFF A-Series comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
18th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerStore
Ranking in All-Flash Storage
1st
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
172
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st), NVMe All-Flash Storage Arrays (1st)
NetApp AFF A-Series
Ranking in All-Flash Storage
19th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
Enterprise SAN (5th)
 

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 13.8%, down from 17.5% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell PowerStore13.8%
Pure FlashArray X NVMe1.6%
NetApp AFF A-Series0.6%
Other84.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
reviewer2304864 - PeerSpot reviewer
Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees
Resilience has supported proactive management and secured audit readiness across multiple sites
The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.
CP
Service Advisor at a manufacturing company with 10,001+ employees
Customer support excels with quick escalations and problem-solving capabilities
NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp. Its deduplication feature is also quite good. Additionally, in terms of support, NetApp has a strong side as their services are more prompt and feature an escalation matrix. The vendor's support is noted for immediate action when issues are escalated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is reliability."
"Technical support has been helpful and responsive."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The initial setup was extremely simple and straightforward."
"The solution is very straightforward to set up."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable feature of this solution is its ease of use."
"The most valuable features of this solution are its ease of use and performance."
"PowerStore is easy to use, powerful, reliable, and highly customizable to customer's needs."
"The most valuable features of Dell PowerStore are the resilience, scalability, flexibility of expansion, and ease of managing the entire solution including the servers and storage."
"The most important aspect of Dell PowerStore in comparison to any other platform is that it helps us save costs while giving more value per GB per dollar spent. It provides an industry-leading DRR ratio."
"The solution's technical support is excellent. I rate the technical support a ten out of ten."
"The initial setup was straightforward."
"The latency and the security are the most valuable features of Dell PowerStore."
"Dell PowerStore is highly versatile and offers numerous features that can be tailored to specific customer needs."
"I appreciate the ease of use and storage presentation features of Dell PowerStore the most, as it is easy to present up storage and the data reduction has already led to an estimated four to one reduction in usage, resulting in noticeable cost savings."
"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."
"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."
"NetApp support is fantastic."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
 

Cons

"The tool's pricing is higher than competitors."
"The software layer has to improve."
"There are some challenges with data encryption and reduction."
"Maybe the price can be reduced since the solution is very expensive."
"The tool's portfolio is minimal. It is expensive."
"Adding some functions to the product would be beneficial."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"I'd like to see the product implement active replication for vehicles such as VMware."
"If I could improve Dell PowerStore in any way, I would enhance the socialization of the good skills this equipment has, improving communication with partners as the good features are inside Dell PowerStore, however, many customers don't know how powerful it is."
"In terms of improving Dell PowerStore, they should have simplified documents available for customers, not just for the support team."
"We are looking for the Dell PowerStore to become more mature to maximize our use cases."
"The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal."
"While using Dell PowerStore's interface in our organization, we sometimes miss out on some information."
"The pricing point must have better positioning."
"However, I can see that the software needs to mature more; whenever we upgrade to a new version, even if it is the Dell recommended version, we still encounter major bugs that can impact business operations."
"Dell PowerStore could improve in the updating process and lifecycle management, as the upgrades seem to take a long time."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
"The solution's ransomware protection could be improved."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
"Pricing could always be lower."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"We pay approximately $50,000 USD per year in licensing fees."
"With VMware, we pay $300,000 annually."
"The support cost per array is about $20,000 a year for 24/7 support."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Our licensing fees are $500,000+ USD."
"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."
"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."
"HCL Tech has a TLA with Dell, so in terms of price point, we are very competitive. Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market."
"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."
"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."
"We purchased it with a five-year warranty."
"It is expensive compared to one of its competitors."
"The price of Dell EMC PowerStore could be better, it is a bit expensive."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
8%
Comms Service Provider
6%
Financial Services Firm
17%
Computer Software Company
13%
Comms Service Provider
13%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise34
Large Enterprise87
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Information Not Available
Find out what your peers are saying about Dell PowerStore vs. NetApp AFF A-Series and other solutions. Updated: March 2026.
883,044 professionals have used our research since 2012.