Dell PowerStore vs NetApp AFF A-Series comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while NetApp is ranked #19 with an average rating of 8.7. Dell Technologies holds a 10.8% mindshare in AFS, compared to NetApp’s 0.8% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between Dell PowerStore and NetApp AFF A-Series based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Dell PowerStore vs. NetApp AFF A-Series Report (Updated: April 2026).

Buyer's Guide

Dell PowerStore vs. NetApp AFF A-Series

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell PowerStore is 10.8%, down from 17.3% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
Dell PowerStore	10.8%
Everpure FlashArray	7.5%
NetApp AFF A-Series	0.8%
Other	80.9%

All-Flash Storage

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

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Raymond Ciscon

Senior Systems Engineer at MacLean-Fogg Company

Gives us the foundation to grow efficiently

We're a manufacturer. All of our ERP software is dependent upon fast performance and connection to this hardware. So when there was an issue years ago when something was wrong or slow, that prompted us to say, "Can we check storage? Can we check the network?" Ever since we've gone up to all-flash FAS systems, there's never any questions about performance when it comes to storage. There's been a huge leap from spinning disks to SSDs. I'm hoping with the next update, we'll go to NVMe and we'll have similar experiences. Last year, we refreshed the SAN at our headquarters. We signed a Keystone agreement with the ability to pay for storage as a service at an excellent price point yet still have the hardware on-prem. I manage the hardware, and, for me, it's the best of both worlds. We've just come up with a situation where, finally, after some time, we're going to need to buy some additional storage. In previous situations like this, it usually meant the purchase of an additional shelf at a large price. Now we have Keystone, and we're locked in at that price per tebibyte. We just have to say that we want to add 25 tebibytes and they take care of it. It's worked out really well. We work ISO 27001 certified. Since I manage the enterprise storage, we use SnapMirror, and we're currently using Veeam for backups. Thanks to what this tool provides, we are able to get through that portion of our certification without a problem. No changes, no rectifying. It's very slick. Our company's goals include maintaining a level of consistency. We're never going to be on the bleeding edge. We're never going to have the super fastest abilities. We want something that works, is easier for us to manage, and has a better growth path. For us, in the past, in the need for additional disk space, if we didn't do the sizing right in the first place, buying additional disks was incredibly expensive. Now, with Keystone, that's no longer an issue, and that's what we like.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps to simplify storage. For most of our customers, when they move to Pure Storage, storage becomes an afterthought."

"FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

"The biggest lesson that I have learned from using Pure FlashArray is that it's user-friendly, easy to manage, and very flexible."

"It's a great return on investment, based on the mission."

"The performance and the ever-growing maintenance are the most valuable features of this solution."

"From the first test that we have conducted, we are very satisfied with this solution."

"The performance of the storage is just unbelievable."

"The product has not gone down in a year, so I would say that it is stable, and we haven't seen any high spikes in read/write latency."

More Everpure FlashArray pros

"The most important aspect of Dell PowerStore in comparison to any other platform is that it helps us save costs while giving more value per GB per dollar spent. It provides an industry-leading DRR ratio."

"Dell PowerStore has supported the growth and operational success of our organization by reducing the footprint, rack space, power consumption, and the resources needed to run the backend storage, which has been consolidated into just 2U, thereby enhancing efficiency."

"The management portal is particularly user-friendly. We can access it easily, and the management software is not complicated."

"We started working with the first generation Dell PowerStore in 2020, and our customers are already migrating to the second generation."

"This solution is very useful to us as we use it internally for all of the services that we need, we use it as a lab and we showcase new technology to the customers and how it can help them going forward."

"Dell PowerStore is GUI-based applications storage, it is easy to use and understand, making storage management tasks such as provisioning and reclaim activity quite manageable."

"he support for Dell PowerStore is exceptional."

"We have found the duplication compression feature very valuable."

More Dell PowerStore pros

"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."

"NetApp helps us get the fastest output."

"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."

"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."

"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."

"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."

"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."

"NetApp's inline deduplication and compression are unmatched compared to other vendors."

More NetApp AFF A-Series pros

Cons

"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."

"It is way in excess of what we need. If anything, we could see a bit more speed."

"I would like to see them lower the costs."

"CIFS and SMB Shares cannot be mounted directly."

"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."

"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."

"The product could improve by providing the capability to support NAS storage – CIFS and NFS."

"The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."

More Everpure FlashArray cons

"The pricing point must have better positioning."

"When we go to buy or populate more drives in the storage array, they're so expensive. If they could lower the cost for components, we would definitely expand them more and be more inclined to buy more storage units, but it's currently a price crunch for us."

"Dell PowerStore has minimal areas needing improvement, as it is one of the best products in Dell's portfolio. However, migration services could be included, especially for Oracle migration."

"Could be improved by including a synchronizing feature for the file systems."

"To improve, they could enhance their attitude and empathy by putting themselves in the shoes of the other person when providing support."

"The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal."

"The NAS part is very poor. It's very basic."

"The only area I can highlight for improvement is that the 4:1 data reduction target has not been reached. This may be due to an issue with Dell EMC's initial analysis of data compression. As a result, we have had to add new physical disks to reach our goal of total available disk space."

More Dell PowerStore cons

"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."

"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."

"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."

"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."

"The solution's ransomware protection could be improved."

"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."

"Pricing could always be lower."

Pricing and Cost Advice

"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."

"There is always room for negotiation."

"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."

"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."

"We have seen a reduction in total cost of ownership (TCO)."

"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."

"We have an Evergreen Storage subscription, which I think is a great feature."

"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."

More Everpure FlashArray pricing and cost advice

"I rate the price of Dell PowerStore a seven out of ten."

"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"The solution’s pricing is always too high."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."

"We purchased it with a five-year warranty."

"Dell PowerStore charges for the hardware warranty every three years. The price will depend on the storage model or how much hardware it has."

More Dell PowerStore pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

Construction Company

Manufacturing Company

11%

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Financial Services Firm

16%

Computer Software Company

11%

Comms Service Provider

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	64
Midsize Enterprise	36
Large Enterprise	150

By reviewers
Company Size	Count
Small Business	59
Midsize Enterprise	37
Large Enterprise	90

By reviewers
Company Size	Count
Large Enterprise	8

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashArray?

I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...

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What needs improvement with Pure Storage FlashArray?

Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What needs improvement with NetApp AFF A-Series?

NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...

See all answers

What advice do you have for others considering NetApp AFF A-Series?

It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.

See all answers

What is your experience regarding pricing and costs for NetApp AFF A-Series?

With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.

See all answers

Comparisons

NetApp AFF vs Everpure FlashArray

Compared 11% of the time

HPE Alletra Storage vs Everpure FlashArray

Compared 8% of the time

VAST Data vs Everpure FlashArray

Compared 7% of the time

Dell Unity XT vs Everpure FlashArray

Compared 7% of the time

VMware vSAN vs Everpure FlashArray

Compared 5% of the time

More Everpure FlashArray Competitors

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

HPE Alletra Storage vs Dell PowerStore

Compared 10% of the time

NetApp AFF vs Dell PowerStore

Compared 7% of the time

Dell PowerVault vs Dell PowerStore

Compared 6% of the time

IBM FlashSystem vs Dell PowerStore

Compared 5% of the time

More Dell PowerStore Competitors

NetApp AFF C-Series vs NetApp AFF A-Series

Compared 20% of the time

Fujitsu Eternus AF Series vs NetApp AFF A-Series

Compared 13% of the time

NetApp ASA vs NetApp AFF A-Series

Compared 12% of the time

Huawei OceanStor vs NetApp AFF A-Series

Compared 10% of the time

Everpure FlashBlade vs NetApp AFF A-Series

Compared 4% of the time

More NetApp AFF A-Series Competitors

Product Reports

Buyer's Guide

Everpure FlashArray

April 2026

Download Everpure FlashArray product report

Buyer's Guide

Dell PowerStore

April 2026

Download Dell PowerStore product report

Buyer's Guide

All-Flash Storage

April 2026

Download NetApp AFF A-Series product report

Also Known As

Pure Storage FlashArray

PowerStore

No data available

Overview

Everpure Storage FlashArray delivers simplicity, speed, and performance with ease of management and data reduction capabilities. Its resilience and seamless upgrades complement its integration with VMware, while predictive analytics and proactive support enhance reliability.

Everpure Storage FlashArray leverages a flash-based architecture for improved storage efficiency, reduced footprint, and outstanding data management through deduplication and compression. Users appreciate its single pane of glass management and Evergreen model. It supports VMware environments effectively, offering predictive analytics for better operational insights. The system is noted for its user-friendly management and proactive support, ensuring minimal downtime while delivering resilient storage solutions.

What Key Features Does Everpure Storage FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, Everpure Storage FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

NetApp AFF A-Series is ideal for high-performance storage in enterprise environments. It efficiently handles large-scale data and provides reliable storage for virtual machines, databases, and critical applications.

NetApp AFF A-Series stands out for its speed, reliability, and robust data protection features. Users find its management easy and appreciate the efficiency in handling large workloads. Its seamless integration with cloud services and high data transfer speeds with reduced latency enhance its appeal. Scalability and support for various applications make it a top choice for enterprises. However, there is room for improvement in documentation, technical support response time, and third-party application integration.

What are the standout features of NetApp AFF A-Series?

High Performance: Delivers fast data transfer speeds and reduces latency.
Data Protection: Robust features ensure data integrity and security.
Ease of Management: Simplified administration enhances efficiency.
Cloud Integration: Seamless integration with cloud services.
Scalability: Easily handles growing data and application demands.

What benefits should users look for?

Enhanced Efficiency: Streamlined management processes save time.
Increased Reliability: High reliability ensures continuous operation.
Improved Data Security: Advanced data protection features safeguard information.
Cost-Effective Scaling: Efficiently scales to meet growing storage needs.
Better Cloud Utilization: Leverages cloud capabilities for more flexibility.

NetApp AFF A-Series is implemented across industries to support virtual machines, large databases, and critical applications. It's particularly valuable in financial services for fast transaction processing, in healthcare for managing extensive patient records and imaging data, and in tech companies for supporting development environments and big data analytics.

NetApp

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

Information Not Available

Buyer's Guide

Dell PowerStore vs. NetApp AFF A-Series

April 2026

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