Dell PowerStore vs NetApp AFF A-Series comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while NetApp is ranked #18 with an average rating of 8.7. Dell Technologies holds a 14.3% mindshare in AFS, compared to NetApp’s 0.6% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between Dell PowerStore and NetApp AFF A-Series based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Dell PowerStore vs. NetApp AFF A-Series Report (Updated: February 2026).

Buyer's Guide

Dell PowerStore vs. NetApp AFF A-Series

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 14.3%, down from 17.6% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	14.3%
Pure FlashArray X NVMe	1.5%
NetApp AFF A-Series	0.6%
Other	83.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

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MartinSandell

Senior Storage Engineer at Orange Business

Efficient data management leads to significant cost savings through advanced inline deduplication

NetApp's inline deduplication and compression are unmatched compared to other vendors. With both deduplication and compression inline, we experience no cost in terms of performance on the systems, however, we have huge savings on the storage side. We can turn it on for everyone and save storage space, allowing us to sell more to customers. NetApp also provides us with an interface for VLAN separation that no other vendor can provide, allowing our customers distinct, separated network layers in between.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Everything, especially the VMs inside, is pretty fast."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The solution uses newer technology for deduplication and compression."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"What I really like about this program, is that it is easy to use and easy to configurate."

More Pure FlashArray X NVMe pros

"The administration tools take advantage of machine learning and make recommendations to the admins, and that makes the administration easier."

"The most valuable feature of Dell PowerStore is the speed."

"Since implementing Dell PowerStore, it's very fast and very secure."

"Dell PowerStore as a product has a sufficient quantity of functionalities and is more functional than other storages in the mid or top tier."

"The most valuable feature is the three-to-one data reduction."

"The biggest improvement we found when moving into Dell PowerStore was the deduplication and compression."

"The initial setup was straightforward."

"The management portal is particularly user-friendly. We can access it easily, and the management software is not complicated."

More Dell PowerStore pros

"NetApp's inline deduplication and compression are unmatched compared to other vendors."

"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."

"NetApp support is fantastic."

"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."

"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."

"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."

"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."

"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."

More NetApp AFF A-Series pros

Cons

"The software layer has to improve."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Adding some functions to the product would be beneficial."

"There are some challenges with data encryption and reduction."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"I would rate Dell's customer service as good; however, the call centers and escalation teams are problematic and slow, with the process being very bureaucratic, which frustrates clients."

"During the installation phase, the licensing part was not straightforward. It was very difficult for the technicians, who are not trained Dell EMC technicians, to do the licensing because the information on their website is not straightforward... Eventually, I had to pass this task to our business partner and they did it for us."

"One thing they need to work on is creating an app sync or the Metro Cluster functionality. Currently, it requires a different hop as we have to add multiple switches to build that functionality for replication from one data center to another."

"There are certain shortcomings with the technical support team of Dell PowerStore, where improvements are required."

"It's also only supported with a limited amount of switches."

"As a partner, I'd like to be added to each customer's CloudIQ to take a look."

"Monitoring is an area of concern in the product where improvements are required."

"The only problem is that it came out a bit early; before version 3.6, it didn't have the features that customers expected, and it was difficult to work with because we didn't have metro-cluster."

More Dell PowerStore cons

"The solution's ransomware protection could be improved."

"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."

"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."

"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."

"Pricing could always be lower."

"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."

"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"The solution's price was comparable to other products for the use case, size, and setup."

"The licensing for this solution is good and is in the mid-range tier."

"The solution is expensive."

"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."

"Dealing with the licensing part of the product is very simple, especially considering the fact that we don't have many licenses associated with the tool."

"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."

"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

More Dell PowerStore pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Financial Services Firm

17%

Computer Software Company

13%

Comms Service Provider

13%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	55
Midsize Enterprise	34
Large Enterprise	87

By reviewers
Company Size	Count
Large Enterprise	8

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What needs improvement with NetApp AFF A-Series?

NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...

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What advice do you have for others considering NetApp AFF A-Series?

It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.

See all answers

What is your experience regarding pricing and costs for NetApp AFF A-Series?

With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.

See all answers

Comparisons

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 8% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

NetApp AFF C-Series vs NetApp AFF A-Series

Compared 38% of the time

Fujitsu Eternus AF Series vs NetApp AFF A-Series

Compared 15% of the time

NetApp ASA vs NetApp AFF A-Series

Compared 14% of the time

More NetApp AFF A-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

February 2026

Download Dell PowerStore product report

Buyer's Guide

All-Flash Storage

February 2026

Download NetApp AFF A-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

NetApp AFF A-Series is ideal for high-performance storage in enterprise environments. It efficiently handles large-scale data and provides reliable storage for virtual machines, databases, and critical applications.

NetApp AFF A-Series stands out for its speed, reliability, and robust data protection features. Users find its management easy and appreciate the efficiency in handling large workloads. Its seamless integration with cloud services and high data transfer speeds with reduced latency enhance its appeal. Scalability and support for various applications make it a top choice for enterprises. However, there is room for improvement in documentation, technical support response time, and third-party application integration.

What are the standout features of NetApp AFF A-Series?

High Performance: Delivers fast data transfer speeds and reduces latency.
Data Protection: Robust features ensure data integrity and security.
Ease of Management: Simplified administration enhances efficiency.
Cloud Integration: Seamless integration with cloud services.
Scalability: Easily handles growing data and application demands.

What benefits should users look for?

Enhanced Efficiency: Streamlined management processes save time.
Increased Reliability: High reliability ensures continuous operation.
Improved Data Security: Advanced data protection features safeguard information.
Cost-Effective Scaling: Efficiently scales to meet growing storage needs.
Better Cloud Utilization: Leverages cloud capabilities for more flexibility.

NetApp AFF A-Series is implemented across industries to support virtual machines, large databases, and critical applications. It's particularly valuable in financial services for fast transaction processing, in healthcare for managing extensive patient records and imaging data, and in tech companies for supporting development environments and big data analytics.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. NetApp AFF A-Series

February 2026

Free Report: Dell PowerStore vs. NetApp AFF A-Series

Find out what your peers are saying about Dell PowerStore vs. NetApp AFF A-Series and other solutions. Updated: February 2026.

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