Dell XtremIO vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #22 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #10 with an average rating of 8.0. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.2% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and HPE Primera are high-performance storage solutions. HPE Primera appears to have the upper hand due to its superior features and proactive support.

Features: Dell XtremIO is praised for efficient deduplication, cost-effectiveness, and support. HPE Primera is commended for high availability, robust performance under load, and advanced feature offerings.

Room for Improvement: Dell XtremIO can enhance scalability, reduce integration complexity, and improve user documentation. HPE Primera can refine its documentation, reduce setup time, and simplify deployment processes.

Ease of Deployment and Customer Service: Dell XtremIO is noted for straightforward deployment and responsive customer support. HPE Primera enjoys positive feedback for efficient deployment and proactive support services.

Pricing and ROI: Dell XtremIO users benefit from lower setup costs and strong ROI. HPE Primera, despite higher initial costs, offers favorable ROI due to its feature set and performance improvements.

To learn more, read our detailed Dell XtremIO vs. HPE Primera Report (Updated: April 2025).

Buyer's Guide

Dell XtremIO vs. HPE Primera

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell XtremIO is 0.7%, down from 1.1% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The initial setup was extremely simple and straightforward."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable features of this solution are its ease of use and performance."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"Thin storage allocation"

"Speed and reliability:"

"The most valuable feature of Dell EMC XtremIO is the data protection (DP) group, it is one of the most advanced features in these types of arrays. The dedupe and compression that this array provides both do a superb job."

"Xtrem10's features are more simple to implement. The integration and interface are also good."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

"It was very easy and straightforward to setup."

"XtremIO’s capability to run any workload without much in the way of design considerations makes this very easy to use and size."

"The program is very stable."

More Dell XtremIO pros

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"HPE provides good support through their customer service."

"The most valuable feature of HPE Primera is its performance and simple replication."

"The performance of the solution is good."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

More HPE Primera pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The UI for this solution needs to be improved."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We need better data deduplication."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"In the next release, the solution could have better integration and if we can host assets on the cloud, such as NetApp has the NetApp volumes, which we can host on the cloud directly called NetApp CVO (cloud volume ONTAP). Dell EMC should come up with something purely on the cloud rather than manage services."

"The interface could be simplified for beginners to ease the configuration of special objects in the system."

"Scalability is something that can be improved because there is an issue when it comes to mixing versions."

"Ease of use is key in the converged and hyper-converged world that requires administrators to have both hypervisor and storage skills."

"I believe having more replication options comparatively to VMAX (other than RecoverPoint) would be great."

"I am not too impressed with XtremeIO because we had a major failure."

"In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication."

"The solution's stability has certain shortcomings where improvements are needed."

More Dell XtremIO cons

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"On the controller side, I would like to see NAS capabilities."

"Some application solutions can be more acceptable on the HPE Primera site."

"The pricing is very high."

"The solution could prove the reporting."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"The solution has good performance but it could improve further."

More HPE Primera cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"Too high priced for the Brazil market."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"Licensing is approximately $200,000 per year."

"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."

"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."

"The initial purchase price was good but when you need to upgrade, it's a different story."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"It is expensive if you need to increase scalability."

More Dell XtremIO pricing and cost advice

"The price of this solution is good for medium-sized and large businesses."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The product is expensive."

"The cost is $75,000 for a three-year contract."

"HPE Primera service is cost-effective."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

More HPE Primera pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

18%

Computer Software Company

16%

Manufacturing Company

Retailer

Educational Organization

42%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 28% of the time

Dell PowerMax NVMe vs Dell XtremIO

Compared 17% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 11% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

VAST Data vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

April 2025

Download Dell XtremIO product report

Buyer's Guide

HPE Primera

April 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Information Not Available

Buyer's Guide

Dell XtremIO vs. HPE Primera

April 2025

Free Report: Dell XtremIO vs. HPE Primera

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