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EmpowerID vs Microsoft Entra ID comparison

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Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (3rd)
EmpowerID
Ranking in Identity Management (IM)
26th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
User Provisioning Software (10th)
Microsoft Entra ID
Ranking in Identity Management (IM)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
224
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of April 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.3%, down from 3.4% compared to the previous year. The mindshare of EmpowerID is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Entra ID is 12.5%, down from 13.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Varun Khandavalli - PeerSpot reviewer
An excellent application with a strong use case
It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case.
Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"Omada's user interface is elegant and easy to work with. I like Omada's ability to automatically generate accounts for new hires and allow them access to all required systems by established policies. Around 80 percent of workers can start working immediately on their first day without requesting further access."
"User-friendly solution."
"The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."
"It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case."
"Azure Active Directory features have helped improve our security posture. The remote working has been a massive help during the pandemic."
"The most valuable feature is the ease with which a person can log in remotely using only a password or pin without creating a profile or policy."
"Azure Active Directory's single sign-on feature has been helpful because users don't need to authenticate again and again each time they access it. Users only need to sign in the first time, and Azure handles everything. We haven't experienced any errors or security-related issues in the past four years. Many people use our protection servers from outside, requiring multi-factor authentication. Each authentication is logged precisely."
"What I like is that I can go anywhere, at any time, and to any client premise, and I can simply log in to the admin panel and can serve any of my clients."
"I primarily use this solution for hybrid deployment, security, securing resources and for integration purposes. In terms of security, we have been using the B2B/B2C hybrid integration with the certificate authentication."
"The implementation of device-bound passkeys in Microsoft Authenticator helps with phishing-resistant authentication."
"The best feature of Microsoft Entra ID is that it provides more granular control over user identities."
"The features around permissions are excellent."
 

Cons

"When making a process, you should be able to use some coding to do some advanced calculations. The calculations you can currently do are too basic. I would also like some additional script features."
"Omada could communicate better with us about the product roadmap. We haven't gotten any updates about it. The user interface is often a bit difficult to understand. It isn't optimized for small screens, so it doesn't display all of the information clearly, so users need to scroll a lot."
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"The reporting on the warehouse data and the import process both have room for improvement."
"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"If you find an error and you need it fixed, you have to upgrade. It's not like they say, "Okay, we'll fix this problem for you." You have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems... That means that we have to pay to get errors fixed that Omada has made in programming the system. I hope they change this way of looking at things."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or similar services."
"Reading documentation could be simplified. Technical support could also be faster."
"We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications."
"Microsoft Entra ID's impact on access and identity management is relatively limited."
"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer."
"It would be good to have more clarity around licensing."
"The product takes at least ten minutes to activate privilege identity management roles."
"The documentation could be better."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
 

Pricing and Cost Advice

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"Omada Identity is very reasonably and competitively priced."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"Omada is expensive."
"They are positioned at a good price point. They are lower than some of their competitors."
"Omada Identity is competitively priced and delivers good value for our money."
Information not available
"Licensing fees are paid monthly."
"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"Azure AD's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features."
"There are add-on components and services, such as identity services, that we have to add to our Azure subscription. Only then can I actually say it's on par with the on-prem server edition. Why should I pay for a component? It should be included in my subscription."
"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
8%
Government
7%
No data available
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for EmpowerID?
The cost is fairly moderate, although I can't recall the exact amount, it's around twenty five.
What needs improvement with EmpowerID?
I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or simil...
What is your primary use case for EmpowerID?
EmpowerID is an application that helps move LC-MS and HPLC data from instruments to systems of record to be able to g...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Microsoft Entra ID is reportedly quite expensive for each user regarding security features. The renewal cost is parti...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
The Dot Net Factory EmpowerID
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Glencoe Specialty Services, GoDaddy, GTSI Corp., Alere Inc., Anadarko Petroleum, Bank of America, Bank of New York, Caterpillar, Coldwell Banker
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about EmpowerID vs. Microsoft Entra ID and other solutions. Updated: April 2025.
848,253 professionals have used our research since 2012.