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EmpowerID vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
EmpowerID
Ranking in Identity Management (IM)
26th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
User Provisioning Software (11th)
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of September 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.2%, down from 3.6% compared to the previous year. The mindshare of EmpowerID is 0.6%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 12.2%, up from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID12.2%
Omada Identity3.2%
EmpowerID0.6%
Other84.0%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Varun Khandavalli - PeerSpot reviewer
An excellent application with a strong use case
It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."
"The key benefit of Omada Identity is maintaining complete control."
"User-friendly solution."
"Our customers have benefited from Omada Identity automating the certification process. Most of our customers were using manual methods for user access certification. With Omada Identity, you can automate almost all of it, which means that certification now becomes on demand. You don't have to wait for two or three months to execute a certification timeframe. Instead, you can do certifications as often as you want."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"It is very intuitive and has improved significantly over the last seven years. Its deployment is very enterprise-focused, and I hope it will eventually become cloud-based for easier connection through AWS or similar services. Currently, it's an excellent application with a strong use case."
"Entra ID's anti-phishing measures have improved our phishing response."
"We have about 80 users in the Azure Active Directory right now, however, we know that if it was necessary to scale it for hundreds or thousands of users, it wouldn't be a problem."
"It enhanced our end user experience quite a bit. Instead of the days of having to contact the service desk with challenges for choosing their password, users can go in and do it themselves locally, regardless of where they are in the world. This has certainly made it a better experience accessing their applications. Previously, a lot of times, they had to remember multiple usernames and passwords for different systems. This solution brings it all together, using a single sign-on experience."
"The most valuable feature is the ability to authenticate users using Microsoft Entra ID."
"Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."
"We have the ability to define the email user in the designated field."
"The most valuable feature is the ease with which a person can log in remotely using only a password or pin without creating a profile or policy."
"Let's say we decide that our users need to have MFA, multi-factor authentication. It is very easy to implement that with Azure Active Directory."
 

Cons

"In our organization, all the data is event-driven, which means that if an attribute is changed in the source system, it can be updated within a few seconds in all end-user systems. There is room for improvement in Omada regarding that. Omada is still batch-based for some processes, so sometimes it can take an hour or even four hours before the execution is run and the update is sent."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"Omada's reporting functionality is limited and could benefit from greater customization."
"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an end-user experience perspective, it significantly lacks."
"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."
"The web GUI can be improved."
"The security permission inside Omada needs improvement. It's tricky to set up."
"I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or similar services."
"From time to time it takes a little bit of time to replicate, with some of the applications—something like five to 10 minutes. I know that the design is not supposed to enable real-time replication with some of the applications. But, as an administrator, I would like to run a specific change or modification in Azure Active Directory and see it replicated almost immediately."
"My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging."
"There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations. It would help if we could make independent IDs on the Azure side to go through that team to create a role, change permissions, or create something for a specific task."
"The robustness of the conditional access feature of the zero trust strategy to verify users is adequate but not comprehensive."
"Everything should be in one package. There are so many different packages. They need to provide guidance because there are so many features and we don't know how to implement them in our organization."
"Azure Active Directory could improve by having an authentication service for laptops or desktop computers running Mac and Linux operating systems. They currently have authentication capabilities for Microsoft Windows. Having this capability would benefit people because in today's world everybody is working from the home environment."
"Maybe there could be a dashboard view for Active Directory with some pie or bar charts on who is logged in, who is not logged in, and on the activity of each user for the past few days: whether they're active or not active."
"I rate Microsoft support five out of 10. It's just okay."
 

Pricing and Cost Advice

"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"The pricing is too high for SMBs."
"It is licensed per managed user per year."
"Omada Identity is competitively priced and delivers good value for our money."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
Information not available
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"We have a yearly license."
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
"The licensing costs are yearly. There is a standard fee per user."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"Make sure that you get the most out of your Office 365 licenses for Azure AD. If you have additional concerns for users who don't have an Office 365 license, consider Azure AD Premium P1 and P2. Be aware that you have to evaluate your license usage beforehand."
"The price is good, and we have no complaints."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise39
No data available
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for EmpowerID?
The cost is fairly moderate, although I can't recall the exact amount, it's around twenty five.
What needs improvement with EmpowerID?
I would like to see EmpowerID move to the cloud to facilitate easier deployment and connectivity through AWS or simil...
What is your primary use case for EmpowerID?
EmpowerID is an application that helps move LC-MS and HPLC data from instruments to systems of record to be able to g...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
The Dot Net Factory EmpowerID
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Glencoe Specialty Services, GoDaddy, GTSI Corp., Alere Inc., Anadarko Petroleum, Bank of America, Bank of New York, Caterpillar, Coldwell Banker
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about EmpowerID vs. Microsoft Entra ID and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.