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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Customer Service

Sentiment score
3.9
Google Cloud Identity's support is seen as professional but inconsistent in response times and knowledge, with noted stability in service.
Sentiment score
7.4
Microsoft Entra ID support is knowledgeable but inconsistent, with response time and first-line efficiency needing improvement.
The actual support when you get to that level is a ten out of ten.
Microsoft cannot test some things internally when you face a problem.
It's not timely or professional.
 

Room For Improvement

Sentiment score
5.4
Google Cloud Identity needs integration improvements, cost competitiveness, a simplified interface, increased storage, enhanced security, user provisioning, and zero trust enrollment.
Sentiment score
5.3
Microsoft Entra ID needs better market penetration, clearer documentation, improved integration, and enhanced usability across varied systems and applications.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
They don't necessarily find the solution, but you have to be on call for them to connect and do things on your system remotely.
 

Scalability Issues

Sentiment score
7.7
Google Cloud Identity is praised for its scalability, flexibility, and effective management of various-sized organizations, requiring additional licenses for larger users.
Sentiment score
7.9
Microsoft Entra ID provides seamless, scalable user management and resource flexibility, efficiently supporting enterprise-scale demands globally via cloud infrastructure.
 

Setup Cost

Sentiment score
7.9
Google Cloud Identity provides competitive and reasonable pricing, with free options for up to 100 users and potential discounts.
Sentiment score
7.2
Microsoft Entra ID provides scalable, affordable pricing tiers, competitive with alternatives, especially within Microsoft 365 bundles, despite licensing complexities.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Compared to other Microsoft products, the cost is not too expensive.
The price has gone up a bit, but it's still affordable.
 

Stability Issues

Sentiment score
8.7
Users praise Google Cloud Identity's excellent stability, 24/7 availability, quick issue resolution, and consistently high reliability ratings.
Sentiment score
7.8
Microsoft Entra ID is highly stable and reliable, with rare outages and ongoing improvements enhancing user confidence and uninterrupted operations.
The stability of the solution is very high at 99.999%.
Microsoft Entra ID is a stable platform.
The stability of the solution is good with a rating of eight out of ten.
 

Valuable Features

Sentiment score
8.1
Google Cloud Identity offers centralized user management, security features, user-friendly interface, easy deployment, and comprehensive documentation for enhanced usability.
Sentiment score
8.3
Microsoft Entra ID offers seamless integration, scalability, enhanced security, and centralized management, supporting large user bases with robust identity solutions.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
If everything is set up correctly, it's easy to identify a person and get all kinds of information about them from Azure or whichever system.
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
3rd
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
22
Ranking in other categories
Enterprise Mobility Management (EMM) (8th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
203
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (4th)
 

Mindshare comparison

As of November 2024, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 16.4%, down from 21.2% compared to the previous year. The mindshare of Microsoft Entra ID is 33.1%, up from 28.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
May 12, 2020
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Vinod Survase - PeerSpot reviewer
Saves us time and money and features Conditional Access policies, SSPR, and MFA
I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud. There are other similar limitations, such as a cap on the number of identities that can be synchronized in a particular time frame, which can be an issue for large enterprises with 300,000 employees or more.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
8%
Manufacturing Company
8%
Comms Service Provider
6%
Educational Organization
31%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
Google services are affordable compared to other services. Additional costs depend on the specific products; for example, Google Cloud Platform (GCP) may require extra payment for additional suppor...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Initially, customers can get good prices for a three-year package, but renewal prices tend to increase significantly. If a customer looks for an alternative solution after three years, we often fin...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Learn More

 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: October 2024.
816,816 professionals have used our research since 2012.