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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

No sentiment score available
Sentiment score
7.6
Microsoft Entra ID reduces costs and enhances security by streamlining authentication and integrating seamlessly with Azure for improved efficiency.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
5.9
Google Cloud Identity's support is seen as professional but inconsistent in response times and knowledge, with noted stability in service.
Sentiment score
6.7
Microsoft Entra ID support varies, with mixed satisfaction due to expertise inconsistency, but premier support and response times praised.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
 

Scalability Issues

Sentiment score
7.5
Google Cloud Identity is praised for its scalability, flexibility, and effective management of various-sized organizations, requiring additional licenses for larger users.
Sentiment score
7.9
Microsoft Entra ID provides seamless scalability and reliability, effortlessly managing vast user numbers with flexible, automated resource adjustments.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
8.3
Users praise Google Cloud Identity's excellent stability, 24/7 availability, quick issue resolution, and consistently high reliability ratings.
Sentiment score
7.9
Microsoft Entra ID offers high reliability with minimal outages, swift issue resolution, and strong stability, earning user trust.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Google Cloud Identity needs integration improvements, cost competitiveness, a simplified interface, increased storage, enhanced security, user provisioning, and zero trust enrollment.
Users urge improvements in Entra ID documentation, integration, price transparency, support, user interface, authentication, and licensing clarity.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
 

Setup Cost

Google Cloud Identity provides competitive and reasonable pricing, with free options for up to 100 users and potential discounts.
Microsoft Entra ID offers affordable tiered pricing with discounts, featuring user-based costs tailored for enterprises with various security levels.
We are getting our money's worth.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Compared to other Microsoft products, the cost is not too expensive.
 

Valuable Features

Google Cloud Identity offers centralized user management, security features, user-friendly interface, easy deployment, and comprehensive documentation for enhanced usability.
Microsoft Entra ID excels in user identity management with secure features, scalability, and seamless integration into the Microsoft ecosystem.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
22
Ranking in other categories
Enterprise Mobility Management (EMM) (8th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
218
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (4th)
 

Mindshare comparison

As of December 2024, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 16.6%, down from 21.1% compared to the previous year. The mindshare of Microsoft Entra ID is 33.8%, up from 29.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
May 12, 2020
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Vinod Survase - PeerSpot reviewer
Saves us time and money and features Conditional Access policies, SSPR, and MFA
I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud. There are other similar limitations, such as a cap on the number of identities that can be synchronized in a particular time frame, which can be an issue for large enterprises with 300,000 employees or more.
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
8%
Financial Services Firm
8%
Comms Service Provider
6%
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
Google services are affordable compared to other services. Additional costs depend on the specific products; for example, Google Cloud Platform (GCP) may require extra payment for additional suppor...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Learn More

 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: December 2024.
824,095 professionals have used our research since 2012.