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Amazon Cognito vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

No sentiment score available
Sentiment score
7.6
Microsoft Entra ID reduces costs and enhances security by streamlining authentication and integrating seamlessly with Azure for improved efficiency.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
6.9
Premium AWS customers enjoy prompt, knowledgeable support; customer service excels in communication, scoring nine out of ten.
Sentiment score
6.7
Microsoft Entra ID support varies, with mixed satisfaction due to expertise inconsistency, but premier support and response times praised.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
 

Scalability Issues

Sentiment score
7.2
Amazon Cognito is praised for its scalability, though costs and backend improvements are concerns, with varied user experiences.
Sentiment score
7.9
Microsoft Entra ID provides seamless scalability and reliability, effortlessly managing vast user numbers with flexible, automated resource adjustments.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
6.8
Amazon Cognito is rated stable, but some users report inconsistencies and integration challenges affecting performance across different applications.
Sentiment score
7.9
Microsoft Entra ID offers high reliability with minimal outages, swift issue resolution, and strong stability, earning user trust.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Amazon Cognito needs improved integration, documentation, pricing, security features, UI, and support for mobile apps and advanced scenarios.
Users urge improvements in Entra ID documentation, integration, price transparency, support, user interface, authentication, and licensing clarity.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
 

Setup Cost

Enterprise buyers have mixed views on Amazon Cognito pricing, with some finding it affordable and others seeing it as costly.
Microsoft Entra ID offers affordable tiered pricing with discounts, featuring user-based costs tailored for enterprises with various security levels.
We are getting our money's worth.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Compared to other Microsoft products, the cost is not too expensive.
 

Valuable Features

Amazon Cognito simplifies user management, offers seamless integration, scalability, and efficient federation with competitive pricing and robust AWS service compatibility.
Microsoft Entra ID excels in user identity management with secure features, scalability, and seamless integration into the Microsoft ecosystem.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Access Management
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
218
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Microsoft Security Suite (4th)
 

Mindshare comparison

As of December 2024, in the Access Management category, the mindshare of Amazon Cognito is 7.8%, up from 7.3% compared to the previous year. The mindshare of Microsoft Entra ID is 29.9%, up from 26.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Erik Aceiro - PeerSpot reviewer
Good integration with AWS services but not feasible for B2C because MFAs are nonexistent
The developer experience for mobile apps is terrible. Documentation is very poor and it is difficult to read the documents available to put things into practice. Our team has issues finding information related to using the solution. SDK and libraries available for mobile apps are terrible. For example, if you use MFA to migrate one user from your database to the pool, you need to use Lambda functions or other methods in AWS to get the solution enabled. It is extremely difficult to put a very, very scalable project into practice. Our team doesn't think you can use the solution for B2C on a large scale. We thought the solution would provide an agile experience but it does not. The solution needs to keep a history of passwords. For example, you should be able to check if customers used the same password in the past when connecting to a company by username and password. This type of feature is a must for our project. The MFA related to the solution's side is nonexistent. MFA should occur on the Facebook or Google side and also on the solution's side. This is a big problem because we have wallets, credit cards, and sensitive data stored for each customer. One layer of security is totally missing.
Vinod Survase - PeerSpot reviewer
Saves us time and money and features Conditional Access policies, SSPR, and MFA
I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud. There are other similar limitations, such as a cap on the number of identities that can be synchronized in a particular time frame, which can be an issue for large enterprises with 300,000 employees or more.
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
10%
Government
6%
Manufacturing Company
5%
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
Pricing is considered expensive for smaller organizations. Cognito's pricing was rated seven out of ten due to its cost.
What needs improvement with Amazon Cognito?
The setup and configuration can be complex, especially for advanced use cases. A dedicated documentation portal with comprehensive information would be helpful. The user interface could be more int...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Amazon Cognito vs. Microsoft Entra ID and other solutions. Updated: December 2024.
824,053 professionals have used our research since 2012.