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Amazon Cognito vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Customer Service

Sentiment score
6.9
Premium AWS customers enjoy prompt, knowledgeable support; customer service excels in communication, scoring nine out of ten.
Sentiment score
7.7
Microsoft Entra ID support is knowledgeable but inconsistent, with quicker responses for premier users and delays for others.
The actual support when you get to that level is a ten out of ten.
I would rate Microsoft technical support as a seven out of ten.
 

Room For Improvement

Sentiment score
5.0
Amazon Cognito needs improved integration, documentation, pricing, security features, UI, and support for mobile apps and advanced scenarios.
Sentiment score
5.4
Microsoft Entra ID requires improvements in marketing, licensing, documentation, integration, interface, security, stability, and training resources.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
 

Scalability Issues

Sentiment score
7.2
Amazon Cognito is praised for its scalability, though costs and backend improvements are concerns, with varied user experiences.
Sentiment score
7.9
Microsoft Entra ID offers scalable, flexible identity management, accommodating various organization sizes with reliable performance and user-friendly expansion.
 

Setup Cost

Sentiment score
6.3
Enterprise buyers have mixed views on Amazon Cognito pricing, with some finding it affordable and others seeing it as costly.
Sentiment score
7.0
Microsoft Entra ID offers flexible, tiered pricing with discounts for nonprofits, included in Microsoft service packages, but opinions on cost vary.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Stability Issues

Sentiment score
6.8
Amazon Cognito is rated stable, but some users report inconsistencies and integration challenges affecting performance across different applications.
Sentiment score
7.5
Microsoft Entra ID is praised for its reliability and performance, with improved stability and strong uptime despite occasional regional variation.
The stability of the solution is very high at 99.999%.
The stability of the solution is good with a rating of eight out of ten.
 

Valuable Features

Sentiment score
8.4
Amazon Cognito simplifies user management, offers seamless integration, scalability, and efficient federation with competitive pricing and robust AWS service compatibility.
Sentiment score
8.4
Microsoft Entra ID enhances security and simplifies management with features like single sign-on, multi-factor authentication, and role-based access.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
The main valuable feature is the integration into a single console, which includes authentication service and endpoint security.
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Access Management
1st
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
197
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Microsoft Security Suite (4th)
 

Mindshare comparison

As of November 2024, in the Access Management category, the mindshare of Amazon Cognito is 7.6%, up from 7.4% compared to the previous year. The mindshare of Microsoft Entra ID is 29.4%, up from 26.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Subrata Mukherjee - PeerSpot reviewer
Effortless integration and syncing with good user management
With Cognito, user authentication is more secure, and we no longer have to build and scale our own authentication model. It has benefited us by eliminating the need to incorporate security pointers manually. Furthermore, with Cognito's advanced features, we now achieve improved integration capability with other federated IDPs, enhancing our security and user management.
Vinod Survase - PeerSpot reviewer
Saves us time and money and features Conditional Access policies, SSPR, and MFA
I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud. There are other similar limitations, such as a cap on the number of identities that can be synchronized in a particular time frame, which can be an issue for large enterprises with 300,000 employees or more.
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
9%
Manufacturing Company
6%
Government
6%
Educational Organization
31%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
Pricing is considered expensive for smaller organizations. Cognito's pricing was rated seven out of ten due to its cost.
What needs improvement with Amazon Cognito?
The setup and configuration can be complex, especially for advanced use cases. A dedicated documentation portal with comprehensive information would be helpful. The user interface could be more int...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Initially, customers can get good prices for a three-year package, but renewal prices tend to increase significantly. If a customer looks for an alternative solution after three years, we often fin...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Amazon Cognito vs. Microsoft Entra ID and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.