Amazon Cognito vs Cloudflare One comparison

Amazon Web Services (AWS) and Cloudflare are both solutions in the Access Management category. Amazon Web Services (AWS) is ranked #6 with an average rating of 8.0, while Cloudflare is ranked #5 with an average rating of 8.7. Amazon Web Services (AWS) holds a 6.4% mindshare in AM, compared to Cloudflare’s 3.2% mindshare. Additionally, 80% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Cloudflare users who would recommend it.

Amazon Cognito

Read 15 Amazon Cognito reviews

2,082 Views
1,739 Comparison Views

80% willing to recommend

Cloudflare One

Read 20 Cloudflare One reviews

1,252 Views
946 Comparison Views

100% willing to recommend

Amazon Cognito

Cloudflare One

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 16, 2025

Cloudflare One and Amazon Cognito compete in the cloud services domain. Amazon Cognito has a slight advantage due to its strong identity verification features, while some may favor Cloudflare One for its extensive security infrastructure.

Features: Cloudflare One offers network security, Zero Trust capabilities, and integrated DDoS protection. Amazon Cognito is known for user identity management, multi-factor authentication, and seamless integration with AWS services.

Room for Improvement: Cloudflare One could benefit from improved initial configuration processes and enhanced integration with a wider array of services. A more intuitive UI would also enhance its user experience. In contrast, Amazon Cognito can improve by expanding its features for complex identity scenarios, enhancing documentation for easier usability, and offering more competitive pricing tiers for small businesses.

Ease of Deployment and Customer Service: Amazon Cognito's deployment is simple, especially within the AWS ecosystem, and comes with effective support options. Cloudflare One offers a robust deployment model but may require more initial setup effort. Both provide reliable customer service, though Cloudflare requires more initial configuration than Cognito's seamless integration.

Pricing and ROI: Cloudflare One's pricing varies with feature packages, justifying potentially high ROI for secure network management. Amazon Cognito uses scalable pricing linked to user volume, offering cost-effective scaling for identity services. While Cloudflare One might involve higher initial costs, Amazon Cognito often results in better ROI for businesses focusing on identity management and scalability.

To learn more, read our detailed Amazon Cognito vs. Cloudflare One Report (Updated: March 2025).

Buyer's Guide

Amazon Cognito vs. Cloudflare One

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Cognito

Ranking in Access Management

6th

Average Rating

7.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Cloudflare One

Ranking in Access Management

5th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Email Security (12th), Secure Web Gateways (SWG) (7th), Data Loss Prevention (DLP) (7th), Cloud Access Security Brokers (CASB) (7th), Distributed Denial-of-Service (DDoS) Protection (5th), Bot Management (3rd), ZTNA as a Service (3rd), ZTNA (2nd), Secure Access Service Edge (SASE) (7th), Remote Browser Isolation (RBI) (2nd)

Mindshare comparison

As of March 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.4%, up from 6.3% compared to the previous year. The mindshare of Cloudflare One is 3.2%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Access Management

Featured Reviews

Wojciech Doganowski

Solutions Architect & PMO at AS TV Play Baltics/TV3 Group

International setup localization challenges drive custom development while outsourcing credential management enhances security

We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.

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Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

The solution enables seamless security management and fosters a learning environment

Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is its swift authentication."

"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."

"This is a scalable solution. If our app or general usage increases, this solution can support it."

"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."

"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."

"The most valuable features of Amazon Cognito are OTP validation and email validation."

"The multi-factor authentication setup has room for improvement."

"Cognito speeds up our development and saves us time."

More Amazon Cognito pros

"Cloudflare DDoS mitigates DDoS attacks."

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."

"Clover is the best product globally."

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

"The solution has different options that can be used to differentiate DDoS attacks."

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."

"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

More Cloudflare One pros

Cons

"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."

"Amazon Cognito could improve by simplifying the configuration."

"The setup and configuration can be complex, especially for advanced use cases."

"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."

"What I found generally lacking in AWS is privileged access management (PAM)."

"Amazon Cognito’s UI needs improvement while onboarding new users."

"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."

"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."

More Amazon Cognito cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."

"Feedback could be enhanced."

"The response time for support must be reduced."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"The initial onboarding was causing us some confusion."

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."

"Cloudflare DDoS has poor technical support."

"For the topic of improvement, providing some training material is one of my suggestions."

More Cloudflare One cons

Pricing and Cost Advice

"We pay $600 monthly per user for licences and there are no other additional costs."

"The price of Amazon Cognito is low. The pricing model is based on the users."

"The price of the solution depends on the number of users using it."

"The pricing is bad so I rate it a two out of ten."

"The product is relatively inexpensive compared to other tools."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"The price of Amazon Cognito is expensive. We are on an annual subscription."

"The pricing of this solution is good compared to other solutions on the market."

"The solution's pricing lacks transparency."

"The prices are slightly expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"Cloudflare Zero Trust Platform's pricing is good."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The solution is not that expensive."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Financial Services Firm

Comms Service Provider

Healthcare Company

Computer Software Company

17%

Financial Services Firm

10%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon Cognito?

The most valuable feature of the solution is its swift authentication.

See all answers

What is your experience regarding pricing and costs for Amazon Cognito?

The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...

See all answers

What needs improvement with Amazon Cognito?

See all answers

What do you like most about Cloudflare Access?

The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.

See all answers

What is your experience regarding pricing and costs for Cloudflare Access?

The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My company has to make yearly payments towards the licensing costs attached to the so...

See all answers

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, we have clients who typically encounter challenges. The usual setup involves con...

See all answers

Comparisons

Microsoft Entra ID vs Amazon Cognito

Compared 61% of the time

Auth0 vs Amazon Cognito

Compared 15% of the time

ForgeRock vs Amazon Cognito

Compared 6% of the time

Ping Identity Platform vs Amazon Cognito

Compared 3% of the time

CyberArk Privileged Access Manager vs Amazon Cognito

Compared 2% of the time

More Amazon Cognito Competitors

Twingate vs Cloudflare One

Compared 11% of the time

AWS Shield vs Cloudflare One

Compared 8% of the time

Prisma Access by Palo Alto Networks vs Cloudflare One

Compared 7% of the time

Cato SASE Cloud Platform vs Cloudflare One

Compared 7% of the time

Cisco Duo vs Cloudflare One

Compared 2% of the time

More Cloudflare One Competitors

Product Reports

Buyer's Guide

Amazon Cognito

March 2025

Download Amazon Cognito product report

Buyer's Guide

Cloudflare One

March 2025

Download Cloudflare One product report

Also Known As

No data available

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Overview

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

Amazon Web Services (AWS)

Cloudflare One is a single-vendor Secure Access Service Edge (SASE) platform that enables Zero Trust security and any-to-any connectivity across enterprise applications, users, devices, and networks. Cloudflare One helps organizations simplify, modernize, and consolidate their IT architecture by converging security and networking services on our single global network and control plane.

Many organizations start by adopting our Security Service Edge (SSE) services — like ZTNA, SWG, CASB, and DLP — to reduce their attack surface, stop threats like phishing and ransomware, protect data, and apply identity-based Zero Trust verification across web, SaaS, and private app environments. Others prioritize simplifying network connectivity across offices, data centers, and cloud environments with our WANaaS.

Every service is available for customers to run in every location across Cloudflare’s global network, which today spans 330+ cities in 120+ countries, so you can scale connectivity with fast, consistent protections everywhere.

Cloudflare

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

23andMe

Buyer's Guide

Amazon Cognito vs. Cloudflare One

March 2025

Free Report: Amazon Cognito vs. Cloudflare One

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