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Amazon Cognito vs Auth0 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Auth0
Ranking in Access Management
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
Single Sign-On (SSO) (4th), Customer Identity and Access Management (CIAM) (1st)
 

Mindshare comparison

As of January 2025, in the Access Management category, the mindshare of Amazon Cognito is 7.6%, up from 7.3% compared to the previous year. The mindshare of Auth0 is 12.2%, down from 17.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Erik Aceiro - PeerSpot reviewer
Good integration with AWS services but not feasible for B2C because MFAs are nonexistent
The developer experience for mobile apps is terrible. Documentation is very poor and it is difficult to read the documents available to put things into practice. Our team has issues finding information related to using the solution. SDK and libraries available for mobile apps are terrible. For example, if you use MFA to migrate one user from your database to the pool, you need to use Lambda functions or other methods in AWS to get the solution enabled. It is extremely difficult to put a very, very scalable project into practice. Our team doesn't think you can use the solution for B2C on a large scale. We thought the solution would provide an agile experience but it does not. The solution needs to keep a history of passwords. For example, you should be able to check if customers used the same password in the past when connecting to a company by username and password. This type of feature is a must for our project. The MFA related to the solution's side is nonexistent. MFA should occur on the Facebook or Google side and also on the solution's side. This is a big problem because we have wallets, credit cards, and sensitive data stored for each customer. One layer of security is totally missing.
Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The multi-factor authentication setup has room for improvement."
"The federation is one of the most efficient features as the pricing is competitive."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"The solution is proto connective and integrates well with other AWS services."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"The most valuable feature of the solution is its swift authentication."
"They offer a permission tool to help us manage multi-factor authentication."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"It has improved our organization by providing login authentication for a mobile app."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The most valuable feature of the product is scalability."
 

Cons

"I believe this product could improve by enriching user profiles."
"The setup and configuration can be complex, especially for advanced use cases."
"You need to evaluate the export users. The multifactor authentication, much less this room for improving the configuration setup of that."
"What I found generally lacking in AWS is privileged access management (PAM)."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."
"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"There is room for improvement in Amazon Cognito."
"The tool's price should be improved."
"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."
"There could be easy integration with IoT devices for the product."
"I find it surprising that there is no access to a standard user profile."
"The Management API could be improved so it's easier to get user information."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"The product support for multi-tenancy could be improved."
"If you’re not a developer, you need to spend time exploring more."
 

Pricing and Cost Advice

"The product is relatively inexpensive compared to other tools."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of the solution depends on the number of users using it."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The pricing of this solution is good compared to other solutions on the market."
"The pricing is bad so I rate it a two out of ten."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"It is a relatively inexpensive product in the industry."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
10%
Healthcare Company
6%
Educational Organization
5%
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
Pricing is considered expensive for smaller organizations. Cognito's pricing was rated seven out of ten due to its cost.
What needs improvement with Amazon Cognito?
The setup and configuration can be complex, especially for advanced use cases. A dedicated documentation portal with comprehensive information would be helpful. The user interface could be more int...
What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
 

Comparisons

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Find out what your peers are saying about Amazon Cognito vs. Auth0 and other solutions. Updated: January 2025.
831,158 professionals have used our research since 2012.