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Amazon Cognito vs Auth0 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
6th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Auth0
Ranking in Access Management
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
17
Ranking in other categories
Single Sign-On (SSO) (5th), Customer Identity and Access Management (CIAM) (1st)
 

Mindshare comparison

As of February 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.4%, up from 6.2% compared to the previous year. The mindshare of Auth0 is 10.6%, down from 14.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Erik Aceiro - PeerSpot reviewer
Good integration with AWS services but not feasible for B2C because MFAs are nonexistent
The developer experience for mobile apps is terrible. Documentation is very poor and it is difficult to read the documents available to put things into practice. Our team has issues finding information related to using the solution. SDK and libraries available for mobile apps are terrible. For example, if you use MFA to migrate one user from your database to the pool, you need to use Lambda functions or other methods in AWS to get the solution enabled. It is extremely difficult to put a very, very scalable project into practice. Our team doesn't think you can use the solution for B2C on a large scale. We thought the solution would provide an agile experience but it does not. The solution needs to keep a history of passwords. For example, you should be able to check if customers used the same password in the past when connecting to a company by username and password. This type of feature is a must for our project. The MFA related to the solution's side is nonexistent. MFA should occur on the Facebook or Google side and also on the solution's side. This is a big problem because we have wallets, credit cards, and sensitive data stored for each customer. One layer of security is totally missing.
Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is its swift authentication."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"The federation is one of the most efficient features as the pricing is competitive."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"They offer a permission tool to help us manage multi-factor authentication."
"The solution is proto connective and integrates well with other AWS services."
"One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems."
"It has improved our organization by providing login authentication for a mobile app."
"It is easily connected and easy to put our app in single sign-on."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"It offers stronger security and flexibility with API keys, which are generated on runtime."
"It supports identity federation, FSO and multi-tenancy."
"It has a lot of customization and out-of-the-box features."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
 

Cons

"What I found generally lacking in AWS is privileged access management (PAM)."
"Amazon Cognito could improve by simplifying the configuration."
"The setup and configuration can be complex, especially for advanced use cases."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"I believe this product could improve by enriching user profiles."
"I find it surprising that there is no access to a standard user profile."
"The tool's price should be improved."
"I find it surprising that there is no access to a standard user profile."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"The product support for multi-tenancy could be improved."
"If you’re not a developer, you need to spend time exploring more."
"The Management API could be improved so it's easier to get user information."
"Better documentation for Salesforce integration is suggested."
 

Pricing and Cost Advice

"The pricing of this solution is good compared to other solutions on the market."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing is bad so I rate it a two out of ten."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The price of the solution depends on the number of users using it."
"The product is relatively inexpensive compared to other tools."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"It is a relatively inexpensive product in the industry."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
9%
Healthcare Company
7%
Comms Service Provider
6%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
Pricing is considered expensive for smaller organizations. Cognito's pricing was rated seven out of ten due to its cost.
What needs improvement with Amazon Cognito?
The setup and configuration can be complex, especially for advanced use cases. A dedicated documentation portal with comprehensive information would be helpful. The user interface could be more int...
What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
 

Comparisons

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Find out what your peers are saying about Amazon Cognito vs. Auth0 and other solutions. Updated: January 2025.
838,640 professionals have used our research since 2012.