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Amazon Cognito vs Auth0 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

No sentiment score available
Sentiment score
5.8
Auth0 users experience high ROI and efficiency, despite unclear development cost impacts and potential increased costs for transitioning to enterprise.
 

Customer Service

Sentiment score
6.9
Premium AWS customers enjoy prompt, knowledgeable support; customer service excels in communication, scoring nine out of ten.
Sentiment score
7.9
Auth0 support is valued for responsiveness and helpfulness, though engineer changes and outreach issues exist for smaller accounts.
 

Scalability Issues

Sentiment score
7.2
Amazon Cognito is praised for its scalability, though costs and backend improvements are concerns, with varied user experiences.
Sentiment score
6.4
Auth0 efficiently scales for large users, swiftly handling issues, though on-premise setups may need more detailed guidance.
 

Stability Issues

Sentiment score
6.8
Amazon Cognito is rated stable, but some users report inconsistencies and integration challenges affecting performance across different applications.
Sentiment score
9.0
Auth0 is praised for its stability, performance, strong integration, and support, with users rarely experiencing disruptions or issues.
 

Room For Improvement

Amazon Cognito needs improved integration, documentation, pricing, security features, UI, and support for mobile apps and advanced scenarios.
Auth0 needs better documentation, customization, pricing clarity, multi-tenancy, advanced authorization, IoT integration, and robust MFA capabilities.
By default, the user profile does not contain the name, first name, or address, which I would expect.
 

Setup Cost

Enterprise buyers have mixed views on Amazon Cognito pricing, with some finding it affordable and others seeing it as costly.
Auth0's pricing is seen as generally cost-effective but can be confusing and costly, especially with extra features.
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
 

Valuable Features

Amazon Cognito simplifies user management, offers seamless integration, scalability, and efficient federation with competitive pricing and robust AWS service compatibility.
Auth0 provides secure, scalable JWT-based authentication with easy integration, enterprise appeal, customization, and strong developer support.
The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform.
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Auth0
Ranking in Access Management
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
Single Sign-On (SSO) (2nd), Customer Identity and Access Management (CIAM) (1st)
 

Mindshare comparison

As of December 2024, in the Access Management category, the mindshare of Amazon Cognito is 7.8%, up from 7.3% compared to the previous year. The mindshare of Auth0 is 12.7%, down from 17.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Erik Aceiro - PeerSpot reviewer
Good integration with AWS services but not feasible for B2C because MFAs are nonexistent
The developer experience for mobile apps is terrible. Documentation is very poor and it is difficult to read the documents available to put things into practice. Our team has issues finding information related to using the solution. SDK and libraries available for mobile apps are terrible. For example, if you use MFA to migrate one user from your database to the pool, you need to use Lambda functions or other methods in AWS to get the solution enabled. It is extremely difficult to put a very, very scalable project into practice. Our team doesn't think you can use the solution for B2C on a large scale. We thought the solution would provide an agile experience but it does not. The solution needs to keep a history of passwords. For example, you should be able to check if customers used the same password in the past when connecting to a company by username and password. This type of feature is a must for our project. The MFA related to the solution's side is nonexistent. MFA should occur on the Facebook or Google side and also on the solution's side. This is a big problem because we have wallets, credit cards, and sensitive data stored for each customer. One layer of security is totally missing.
Erik Aceiro - PeerSpot reviewer
An excellent solution for B2C connection between our customers with an easy setup
Today we use home basic authentication and authorization, and we would like to move away from cloud and use some kind of IDP to improve authentication and authorization for our customers. So, for example, we can use the social logging feature in Auth0 to improve the customer experience. The price modelling is a bit confusing on the site and can be costly. So if you use one measure like active user format, you need to talk to the support from Auth0 to check the price.
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
10%
Government
6%
Manufacturing Company
5%
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
Pricing is considered expensive for smaller organizations. Cognito's pricing was rated seven out of ten due to its cost.
What needs improvement with Amazon Cognito?
The setup and configuration can be complex, especially for advanced use cases. A dedicated documentation portal with comprehensive information would be helpful. The user interface could be more int...
What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
 

Comparisons

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Find out what your peers are saying about Amazon Cognito vs. Auth0 and other solutions. Updated: December 2024.
824,053 professionals have used our research since 2012.