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Auth0 vs Microsoft Entra External ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
17
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (2nd)
Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
9th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
5
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (22nd), Microsoft Security Suite (33rd)
 

Mindshare comparison

As of February 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 20.9%, down from 25.9% compared to the previous year. The mindshare of Microsoft Entra External ID is 7.1%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has improved our organization by providing login authentication for a mobile app."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"It offers stronger security and flexibility with API keys, which are generated on runtime."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"It has a lot of customization and out-of-the-box features."
"The most valuable feature is that it is simple to integrate, irrespective of your codebase."
"The most valuable feature for me is the firewall capabilities."
"The most beneficial feature for us is the ease of setup. With about five clicks, we can generate unique IDs and keys and set up in less than 30 minutes. We can also generate these for multiple years simultaneously, which is convenient."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"The most valuable feature for me is the firewall capabilities."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
"It's quite easy to manage and monitor."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
 

Cons

"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"There could be easy integration with IoT devices for the product."
"The price modelling is a bit confusing on the site and can be costly."
"The tool's price should be improved."
"This is a costly solution and the price of it should be reduced."
"The product could use a more flexible administration structure"
"I generally find Microsoft solutions expensive, especially in specific offerings."
"Single sign-on for external applications such as Oracle could be improved to be a little bit cheaper."
"Technical support needs improvement."
"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"The cost is very high."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"I would like to see faster synchronization."
 

Pricing and Cost Advice

"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"It is a relatively inexpensive product in the industry."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Comms Service Provider
6%
Computer Software Company
16%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
What is your experience regarding pricing and costs for Microsoft Entra External ID?
It's quite expensive, especially as you grow and add more users. Initially, with a small number of people, the costs were manageable.
What needs improvement with Microsoft Entra External ID?
The most important issue is the cost. I generally find Microsoft solutions expensive, especially in specific offerings. A common concern among the customers I visit is the unpredictability of Micro...
What is your primary use case for Microsoft Entra External ID?
I have been dealing with the security part for sure.
 

Also Known As

No data available
Azure Active Directory External Identities
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Information Not Available
Find out what your peers are saying about Auth0 vs. Microsoft Entra External ID and other solutions. Updated: January 2025.
838,640 professionals have used our research since 2012.