The best features of Microsoft Entra External ID include its unification of B2C functionality and B2E features.
Microsoft Entra External ID offers swift setup, enabling completion within 30 minutes. Users benefit from effective monitoring, single sign-on, and firewall capabilities. Integration with Microsoft enhances B2C/B2E security. However, tech support and subscription costs pose challenges. Complex pricing leads to confusion, and synchronization needs improvement. There's scope for enhancing AI alerts.