Google Cloud Identity and Microsoft Entra External ID compete in identity and access management. Microsoft Entra External ID often has the upper hand because of its comprehensive security features and customization options.
Features: Google Cloud Identity integrates seamlessly with G Suite, offers single sign-on, multi-factor authentication, and automated user lifecycle management. Microsoft Entra External ID provides advanced security measures including conditional access policies, extensive customization, and strong analytics.
Ease of Deployment and Customer Service: Google Cloud Identity is easy to deploy, aligns well with Google services, and provides reliable customer support. Microsoft Entra External ID has a more complex deployment process with a potential learning curve but offers comprehensive guides and support.
Pricing and ROI: Google Cloud Identity is cost-effective, especially for businesses using Google's ecosystem, ensuring strong ROI. Microsoft Entra External ID has higher initial costs but offers long-term value with its extensive security features.
Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.
Microsoft Entra External ID, part of Microsoft Entra, provides highly secure digital experiences for partners, customers, citizens, patients, or any users outside your organization with customization controls. Combine external identities and user directories in one portal to seamlessly manage access across the organization.
Microsoft Entra External ID refers to all the ways you can securely interact with users outside of your organization. If you want to collaborate with partners, distributors, suppliers, or vendors, you can share your resources and define how your internal users can access external organizations. If you're a developer creating consumer-facing apps, you can manage your customers' identity experiences.
With External ID, external users can "bring their own identities." Whether they have a corporate or government-issued digital identity, or an unmanaged social identity like Google or Facebook, they can use their own credentials to sign in. The external user’s identity provider manages their identity, and you manage access to your apps with Entra ID or Entra External ID to keep your resources protected.
The following capabilities make up External ID:
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