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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
312
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. The mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
Google Cloud Identity1.3%
Other70.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to set up."
"The most beneficial feature for enhancing security is context-aware access."
"It is a very stable solution. I would rate it a ten out of ten."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most valuable feature is that you can manage users from one central location."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most valuable feature of Google Cloud Identity is its stability."
"If I assess Intune's user experience, I would say it is perfect and simple."
"There are no complaints about the stability. It works one hundred percent of the time."
"Implementing Microsoft Intune has provided a more streamlined and consistent method for device management across our multiple domains, effectively consolidating our administrative efforts."
"It is absolutely a positive investment."
"Intune enables us to manage our devices from anywhere."
"Autopilot is the most valuable feature."
"Microsoft Intune is easy to use, and it is able to enforce policies towards multiple devices. It is able to bring multiple classes of devices into the same security posture. I found that very useful."
"The most valuable feature of Microsoft Intune is its scalability."
 

Cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"The interface could be improved by simplifying it further."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"I would like to see more integration in future releases."
"Technical support is slow."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"I wish Microsoft would keep up with their documentation. They make changes so quickly to these platforms that they do not update the documentation properly in a timely manner."
"Customer service used to be better. In the last couple of years, support has not been very good, even with Premier and Premium support. It's been very hit-or-miss."
"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."
"The pricing could be improved."
"Microsoft Intune has a latency response time issue. The latency has room for improvement."
"While the ability to deploy applications at startup is reliable, the policy-based application deployment method has not reached the same level of consistency."
"There is room for improvement in the remediation and detection modules, which are currently about eighty percent fully functional."
"Microsoft Copilot in Microsoft Intune is absolutely useless for protecting my environment."
 

Pricing and Cost Advice

"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"Even if they charge a premium, they aim to provide equal value."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"The price for Intune is fair."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise154
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: December 2025.
881,036 professionals have used our research since 2012.