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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
314
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. The mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.3%
Google Cloud Identity1.3%
Other70.4%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"It is a very stable solution. I would rate it a ten out of ten."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The initial setup is easy."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The solution is user-friendly."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature of Microsoft Intune is having all our devices compliant with our policies."
"The stability of Microsoft Intune is good."
"I like that we can implement conditional access."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"What I appreciate most about Microsoft Intune is that we can manage multiple devices simultaneously in a single frame of time, and I can manage everything remotely from anywhere."
"The most useful features in Microsoft Intune are the policy enforcement and conditional access. These features make our operations easier from a company perspective."
"Intune has automated the deployment of patches and applications, which is more efficient and easier. It allows us to deploy applications, packages, Windows updates, and security updates like BitLocker encryption more efficiently and easily."
"The ease of applying security policies to applications we deploy is the most valuable feature of Microsoft Intune."
 

Cons

"The interface could be more user-friendly."
"The customer service and support team is not so good."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"I would like to see more integration in future releases."
"To improve the product, the integration with third-party products could always be smoother."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"We cannot manage the attributes of SSPR."
"Microsoft needs to strategize its licensing structure. When using Microsoft Intune, we bought a small scale of controls, only controlling part of the devices, though Microsoft Intune can do much more. The Intune Suite offers more features, allowing extensive integration with either internal or cloud environments without requiring third-party licensing. However, each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"Not all technicians are knowledgeable of the Microsoft solution, so they have to work on that as well."
"There should be more focus on mobile device security and integration."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"We would like to see support for Chrome and/or devices for Chromebooks."
"Policy and app deployment should be faster, as it currently takes between minutes to hours to apply, with an average of one hour."
"The solution requires Mac support."
"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Microsoft Intune is expensive."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"It is reasonable for the features it has."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise156
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: December 2025.
881,665 professionals have used our research since 2012.