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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 5, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
23
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
244
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of March 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.4%, down from 3.2% compared to the previous year. The mindshare of Microsoft Intune is 35.1%, down from 38.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The solution is user-friendly."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature is the performance."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Autopilot is the most valuable feature of Microsoft Intune."
"The ability to wipe data from and reset devices is one of the most important and valuable features. If a device is reported stolen, we can freeze it or wipe the data from it, preventing data leakage."
"The standout features of Intune are its excellent mobile device management and highly effective application management capabilities."
"We are using the mobile feature, and we are also using MDM to lock the devices, to push restrictions, et cetera"
"The biggest thing for us is enforcing logins only from devices that are managed by Intune."
"The most valuable feature is Intune's ability to push out updates for the security and antivirus. I also like Intune's copilot and the ability to automate processes. For example, if you have 5,000 employees who are issued new PCs and you need to set them up with everything they need."
"The ability to (somewhat) manage full Windows 10 computers including EXE-based or MSI-based application deployments using Azure Active Directory as Identity."
"Microsoft's cloud comes with a lot of extra features that are free of charge."
 

Cons

"The customer service and support team is not so good."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"I would like to see more integration in future releases."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The solution needs to better integrate with Mac's OS."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"We are currently unable to control aspects of group policy from Teams like we can for GPO. They are still not part of Intune. Microsoft is adding this, but it's currently in preview, and few GPO features have been added to the product."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"It needs incorporation of Knox, ZeroTouch, etc."
"The reporting causes problems because we're trying to gather data to present to the management, but we can't get the data they request. If a user has removed an application from his device, but it won't report it at exactly the right time. It takes time to sync from the device to the portal. Let's say we are preparing a list or deck for the number of compliant devices that meet all of the organization's requirements. In a real-time scenario, that device could be compliant, but it is showing as non-compliant on the portal. It sometimes hampers the overall decisions that we make on our end."
"The solution's app deployment needs to be improved."
"The security features should be improved."
"There are items that require improvements. One is the controls from iOS."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
 

Pricing and Cost Advice

"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"It is expensive. The cost depends on the license that we choose."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"The licensing costs we leave up to the customer and these vary from one to another."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"The solution is cost-efficient."
"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
Educational Organization
24%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: March 2025.
842,296 professionals have used our research since 2012.