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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
23
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
263
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. The mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most valuable feature is that you can manage users from one central location."
"The most valuable feature is the performance."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The ability to work from all over the planet is valuable. You just need a functioning and working Internet connection."
"It is a very helpful solution."
"We have found the solution is capable of scaling."
"What I appreciate the most about Microsoft Intune is that it's quick and easy to use from an authenticator perspective. There is simplicity in securing our platform. Microsoft Intune benefits my company because of its simplicity of use and cross-functional integration."
"Third party integrations are very convenient to use with Microsoft Intune."
"The initial setup is not complex."
"The product has eased the deployment of Microsoft apps to the devices. We can manage it properly. We can control it and push the updates. Another company helped us with the deployment. However, we can do it internally."
"These capabilities have made a significant impact in my work, providing a comprehensive view of all devices and features in a single platform."
 

Cons

"The interface could be improved by simplifying it further."
"The customer service and support team is not so good."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"To improve the product, the integration with third-party products could always be smoother."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"The interface could be more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"Intune could be improved by organizing different solutions, like Defender and Sentinel, into a single package. This would allow us to focus on security while Microsoft manages other areas. Having a unified solution would drive better management of various sectors. Although the Intune user experience is good, we should continue enhancing it."
"An area for improvement is the absence of seamless integration, particularly with external dashboards."
"It would be better if I could integrate it with my core group policy. I would like to have a group policy in my current environment, which has strict control, but those things are still missing. Although it has maximum compliance and security, it's not available on-premise."
"The reporting is subpar. That's the only issue we have with Intune. We use another solution for that purpose."
"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."
"We faced issues with macOS support. The product should have better inventory and asset management."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Microsoft Intune is expensive."
"Microsoft Intune has been incorporated into our Microsoft E5 licenses."
"I have no comment on pricing of the solution."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"The pricing is good because customers are not complaining about it."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"It's affordable for the protection it gives. There are no additional costs."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Educational Organization
19%
Computer Software Company
12%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.