Google Cloud Identity vs Microsoft Intune comparison

Google and Microsoft are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.8, while Microsoft is ranked #1 with an average rating of 8.3. Google holds a 1.3% mindshare in EMM, compared to Microsoft’s 28.3% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.

Google Cloud Identity

Read 25 Google Cloud Identity reviews

5,121 Views
563 Comparison Views

91% willing to recommend

Microsoft Intune

Read 312 Microsoft Intune reviews

30,736 Views
15,675 Comparison Views

94% willing to recommend

Google Cloud Identity

Microsoft Intune

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Executive SummaryUpdated on Jan 25, 2026

Microsoft Intune and Google Cloud Identity compete in the area of identity and device management within their respective ecosystems. Microsoft Intune has the upper hand due to its deeper integration with Windows devices and extensive device management capabilities.

Features: Microsoft Intune offers seamless integration with Microsoft's ecosystem, Azure Active Directory for identity management, and strong conditional access policies. It manages Windows devices effectively, provides mobile device management, and supports co-management with System Center Configuration Manager. Google Cloud Identity offers solid integration within Google's ecosystem and fundamental identity management features but lacks comprehensive device management capabilities.

Room for Improvement: Microsoft Intune could enhance its reporting and extend support to Linux devices. Its reliance on Microsoft's ecosystem can be limiting, as can its mobile device management, which needs broader compatibility and better reporting tools. Google Cloud Identity lacks depth and customization in device management, such as real-time tracking and advanced security integrations.

Ease of Deployment and Customer Service: Microsoft Intune, often bundled with Office 365, integrates well with Microsoft services, offering a smooth deployment experience but has inconsistent technical support. Google Cloud Identity within Google Workspace is simple to set up and offers robust free-tier options; however, technical support varies with service level.

Pricing and ROI: Microsoft Intune is often included in Microsoft 365 packages, presenting a cost-effective choice for organizations within the Microsoft stack, attributing to a high ROI. Google Cloud Identity is competitively priced, particularly with its free tier, but can become costly with additional features, making it less appealing to small businesses but valuable to enterprises within the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Intune Report (Updated: December 2025).

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Enterprise Mobility Management (EMM)

10th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)

Microsoft Intune

Ranking in Enterprise Mobility Management (EMM)

1st

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

312

Ranking in other categories

Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. The mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
Other	70.4%

Enterprise Mobility Management (EMM)

Featured Reviews

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The most valuable feature of Google Cloud Identity is its stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

"I would rate the stability of Microsoft Intune nine out of ten."

"Microsoft Intune does a great job of helping protect our environment."

"Windows Autopatch is the most valuable because it removes the burden of patch management."

"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."

"The Asset Management and Auto Pilot are valuable features."

"Among the most valuable features are the Company Portal that is built into Intune, and the update rings so that we can manage what types of future updates the devices get."

"The best feature of Microsoft Intune is that it managed the endpoints."

"The most useful features in Microsoft Intune are the policy enforcement and conditional access."

More Microsoft Intune pros

Cons

"The solution needs to better integrate with Mac's OS."

"To improve the product, the integration with third-party products could always be smoother."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The integration should be made easier."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The interface could be improved by simplifying it further."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

More Google Cloud Identity cons

"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."

"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."

"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."

"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."

"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."

"Integration with Mac devices requires some improvement."

More Microsoft Intune cons

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."

"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."

"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"

"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

"The licensing is on a yearly basis."

"Pricing can be improved."

"The price could be better."

More Microsoft Intune pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	156

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...

See all answers

Microsoft Intune vs IBM MaaS360 - which to choose?

Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...

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Compared 2% of the time

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Compared 1% of the time

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Compared 1% of the time

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Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

IBM MaaS360 vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Also Known As

Cloud Identity, Cloud Identity Premium

Intune, MS Intune, Microsoft Endpoint Manager

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Mitchells and Buzzers, Callaway

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

December 2025

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