Pega CRM and Freshsales are key players in the CRM market, each offering distinct advantages. Pega CRM stands out for its favorable pricing and customer support, while Freshsales excels in feature-rich offerings that many deem worthy of the investment.
Features: Pega CRM offers advanced process automation, robust workflow management, and excellent case management features that are particularly favorable for complex business operations. Freshsales provides intuitive sales pipeline management, integrated communication tools, and seamless Shopify integration, appealing to businesses looking for enhanced interaction capabilities.
Room for Improvement: Pega CRM can improve by simplifying its complex setup process, lowering its higher initial costs, and offering better integration flexibility. Freshsales has room to improve its functionality to become more enterprise-ready, enhance email integration capabilities, and broaden its customer communication channels.
Ease of Deployment and Customer Service: Pega CRM offers comprehensive deployment options with extensive customization, though more complex to set up. Freshsales ensures rapid deployment with a user-friendly interface, providing straightforward processes and efficient customer service.
Pricing and ROI: Pega CRM entails higher setup costs, yet promises a strong ROI for large enterprises due to its advanced features and scalability. Freshsales represents a cost-effective solution for small to mid-sized businesses, offering a good ROI with less initial expenditure, ideal for those prioritizing investment without high initial costs.
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
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