Fujitsu vs Hitachi Virtual Storage Platform comparison

Fujitsu and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Fujitsu is ranked #16 with an average rating of 7.0, while Hitachi Vantara is ranked #5 with an average rating of 8.2. Fujitsu holds a 0.6% mindshare in N, compared to Hitachi Vantara’s 7.5% mindshare. Additionally, 100% of Fujitsu users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and Fujitsu are top contenders in the enterprise data storage market. Fujitsu has the upper hand in feature offerings and comprehensive data management, while Hitachi is noted for cost efficiency and customer satisfaction.

Features: Hitachi focuses on performance optimization, automated tiering, and robust integration with virtual environments. Fujitsu is distinguished by its advanced data protection, cloud-compatible hybrid models, and granular management capabilities, offering superior compatibility and innovative data protection for complex infrastructures.

Ease of Deployment and Customer Service: Fujitsu offers seamless deployment with strong support throughout the setup process, enhancing user confidence. Hitachi provides a quick setup but lacks the depth of ongoing support, whereas Fujitsu's comprehensive customer service and deployment ease contribute to higher user reliability and satisfaction.

Pricing and ROI: Hitachi proposes competitive initial costs with strong ROI, offering scalable solutions for varied budgets. Fujitsu incurs higher upfront expenses, justified through high-performance outputs and extensive feature offerings. Despite Hitachi's affordability, Fujitsu's superior long-term value and feature-rich packages make it a worthy investment for seeking organizations.

To learn more, read our detailed Fujitsu vs. Hitachi Virtual Storage Platform Report (Updated: March 2025).

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

March 2025

Download the complete report

Helped 847,625 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.6%, down from 2.9% compared to the previous year. The mindshare of Fujitsu is 0.6%, up from 0.1% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.5%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Alexander Kühn

Senior Project Manager Varna Information Technology / Owner at Varna Informationstechnology EOOD

Easy to use, but price is an area that needs to be improved

The question you have to ask yourself these days would be whether you need classical SAN storage or do you want to go with a modern approach like SaaS-based storage. If you want classical storage, Fujitsu is still a good product. If you want to be safer and work with off the shelf hardware,then go with NetApp. Don't pay the markup price charged by big storage vendors. My company has not faced any issues with the product's integration capabilities. The tool is basically used as a block device, so it's quite easy and simple at what it does. I rate the tool a seven out of ten.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Everything, especially the VMs inside, is pretty fast."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution uses newer technology for deduplication and compression."

"Overall stability is very good. It is a very stable solution."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

More Pure FlashArray X NVMe pros

"It stands out for its affordability and the ability to provide unified storage."

"The solution's most valuable features stem from the DX series and the all-flash storage system."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The technical support is great."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The product offers high stability."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The high performance of flash storage is especially valuable to us."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

More Hitachi Virtual Storage Platform pros

Cons

"The tool's portfolio is minimal. It is expensive."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We need better data deduplication."

"In terms of what needs improvement, the dashboard and management could be simplified."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."

"The product's prices are an area of concern where improvements are required."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"Hitachi should offer a distinct overview of the various storage choices."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The interface should be simplified and made easier to use."

"The user interface should be made simpler because it is difficult to manage."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The entry-level midrange model from Fujitsu is cost-effective for our target market"

"There is a need to make yearly payments towards the licensing charges associated with the product."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"Pricing could be better, because the cost is very high."

"We pay for a support contract agreement."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The price is good enough considering the performance, and we are satisfied."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

More Hitachi Virtual Storage Platform pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

847,625 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

No data available

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about Fujitsu?

It stands out for its affordability and the ability to provide unified storage.

See all answers

What is your experience regarding pricing and costs for Fujitsu?

There is a need to make yearly payments towards the licensing charges associated with the product.

See all answers

What needs improvement with Fujitsu?

In terms of Fujitsu, the classical storage systems are going to be obsolete in my point of view. With SaaS storage to...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

No data available

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 15% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

April 2025

Download Fujitsu product report

Buyer's Guide

Hitachi Virtual Storage Platform

April 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Fujitsu offers advanced technological solutions tailored to industry-specific demands. Recognized for robust performance and reliability, it facilitates a wide range of applications, providing users with flexibility and enhanced productivity across different sectors.

Fujitsu stands out as a leader in technology, integrating cutting-edge innovations that drive efficiency and elevate performance. Its offerings cover diverse areas, ensuring adaptability and seamless integration. Users benefit from its comprehensive approach, which combines state-of-the-art features with user-focused enhancements, addressing needs such as scalability and security.

What are the most important features of Fujitsu?

Scalability: Fujitsu allows for flexible scaling to address varying demands.
Security: Incorporates strong security protocols to protect data and systems.
Reliability: Known for dependable performance in demanding environments.
Flexibility: Supports diverse applications and integrates smoothly with existing setups.

What benefits or ROI can Fujitsu provide?

Increased Efficiency: Streamlines processes to save time and resources.
Cost Reduction: Lowers operational costs through optimized resource use.
Enhanced Productivity: Facilitates uninterrupted workflows, boosting output.
Data Protection: Offers robust measures for safeguarding sensitive information.

Fujitsu finds applications in industries such as healthcare, finance, and manufacturing, where its adaptability and security features are critical. In healthcare, its technology supports patient data management and operational efficiency. In finance, it ensures secure transactions, while in manufacturing, it enhances workflow processes and data analysis capabilities.

Fujitsu

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

March 2025

Free Report: Fujitsu vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Fujitsu vs. Hitachi Virtual Storage Platform and other solutions. Updated: March 2025.

DOWNLOAD NOW

847,625 professionals have used our research since 2012.

See our Fujitsu vs. Hitachi Virtual Storage Platform report.

See our list of best NVMe All-Flash Storage Arrays vendors.

We monitor all NVMe All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.