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Heap vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
7th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
39
Ranking in other categories
Cloud Data Warehouse (8th)
 

Mindshare comparison

As of April 2025, in the Web Analytics category, the mindshare of Heap is 7.0%, up from 6.0% compared to the previous year. The mindshare of Snowflake Analytics is 6.7%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
KamleshPant - PeerSpot reviewer
Data ecosystem thrives with advanced governance and streaming capabilities
It is a data offering where I can see data lineage, data governance, and data security. Snowflake has a streaming capability to work with real-time streaming data and delta tables. Additionally, task management, job scheduling, and connecting multiple data sources unify my data across internal and external sources. The system ecosystem for analytics is enhanced, and AI capabilities are incorporated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"Discerning application and UX weak points, driving better user retention."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"The initial setup process was straightforward."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"The most valuable feature of Snowflake Analytics is the ability to control and manage the cost."
"Snowflake Analytics' predictive analytics elements, which incorporate AI, are good and easy to integrate."
"The most valuable feature of Snowflake Analytics is its performance."
"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."
"The solution auto-scales and it provides concurrency."
"The most important feature is the warehouse functionality."
"One of the key advancements in Snowflake Analytics is data sharing."
"It's a scalable solution because you can analyze a huge amount of data in the solution."
 

Cons

"It's more expensive."
"Their analytics could be more user-friendly."
"The product could benefit from more advanced UI features."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"Snowflake should include a WHERE clause for building data pipelines."
"When we insert data into a large table, it takes a lot of time."
"The solution’s scalability could be improved."
"End-to-end execution of jobs isn't possible with Snowflake, which means we have to do some customization."
"Snowflake Analytics should probably have more built-in tools for master data management."
"The platform's data governance space needs more capability."
"The tool should support EIM use cases. I guess the product is already working on it. I look forward to seeing inbuilt AI generative tools in the solution's future releases. The tool's price can be a little lower. The solution's on-premises support is also very limited. We have to rely on other support services to deploy it on-premises."
"Snowflake Analytics can improve the integration with machine learning tools and AI and it will make the solution more usable."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"The solution's price is high and I would rate it an eight out of ten."
"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."
"The pricing is on the higher side."
"The cost of Snowflake Analytics is low, any small organization can use it."
"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."
"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."
"The tool is quite expensive."
"I have been using free trial version."
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Top Industries

By visitors reading reviews
Insurance Company
19%
Financial Services Firm
17%
Computer Software Company
16%
Healthcare Company
8%
Computer Software Company
18%
Retailer
12%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake is better and cheaper than Redshift and other cloud warehousing systems. It's economical.
What needs improvement with Snowflake Analytics?
Most features are already available. Perhaps AIML integration might be further needed, or Snowflake is already implementing it. AIML-based SQL prompt and query generation could be an area for enhan...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Heap vs. Snowflake Analytics and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.