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Hitachi Content Platform vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #15 with an average rating of 8.0, while Pure Storage is ranked #8 with an average rating of 8.8. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to Pure Storage’s 5.8% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.
Hitachi Content Platform
Read 14 Hitachi Content Platform reviews
  • 1,199 Views
  • 1,199 Comparison Views
88% willing to recommend
Pure Storage FlashBlade
Read 38 Pure Storage FlashBlade reviews
  • 5,410 Views
  • 3,679 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Pure Storage FlashBlade and Hitachi Content Platform compete in the storage solutions category. FlashBlade appears to have the upper hand due to its high performance and simplicity, while Hitachi offers extensive integration and archiving capabilities.

Features: Pure Storage FlashBlade is recognized for its exceptional throughput, speed, and seamless integration. It offers fast data replication and is noted for its user-friendly simplicity. Hitachi Content Platform excels in data archiving, management, and robust integration with existing systems. It provides strong stability and compliance features suitable for diverse environments.

Room for Improvement: Pure Storage FlashBlade requires improvements in public cloud integration, deduplication, and pricing, with users desiring enhanced enterprise-feature sets. Hitachi Content Platform needs simpler migration processes, better user interfaces, and stronger cloud integration. Users have also highlighted issues with pricing and the efficiency of technical support.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is primarily deployed on-premises and is praised for its easy deployment process. However, some users noted a decline in support quality as the company grows. Hitachi Content Platform offers on-premises, public, and hybrid cloud deployments with generally high-rated technical support, despite occasional delays. FlashBlade's deployment is considered simpler, while Hitachi provides broader deployment options.

Pricing and ROI: Pure Storage FlashBlade is viewed as expensive but is justified by its high performance and significant ROI through time savings. Hitachi Content Platform offers competitive pricing among Western vendors with varied ROI, acknowledged for reducing total cost of ownership. FlashBlade is noted for streamlined management, whereas Hitachi provides cost-effective solutions with strong capabilities.

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To learn more, read our detailed Hitachi Content Platform vs. Pure Storage FlashBlade Report (Updated: June 2025).
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Content Platform
Ranking in File and Object Storage
15th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Pure Storage FlashBlade
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
All-Flash Storage (16th), Software Defined Storage (SDS) (8th)
 

Mindshare comparison

As of July 2025, in the File and Object Storage category, the mindshare of Hitachi Content Platform is 1.7%, up from 1.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 5.8%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage
 

Featured Reviews

Mir Gulzar Ahmed - PeerSpot reviewer
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
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Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Companies can scale the solution."
"Integrating Hitachi Content Platform with existing systems is not challenging."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"Hitachi is a big company, so it's a very strong product."
"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"The product provides the fastest technology."
More Hitachi Content Platform pros
"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."
"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."
"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."
"It is very easy to use, and it is very fast."
"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."
"The main feature I have found to be product replication."
"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."
"Speed and ease of use are the two most valuable features."
More Pure Storage FlashBlade pros
 

Cons

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."
"At present, it is complicated to use the CLI command."
"The only thing is that it should be more cost effective."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"This product's ability to track logs for access still needs to be improved."
"There is room for improvement in the capacity for integration with other platforms."
More Hitachi Content Platform cons
"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."
"Its configuration should be easier."
"I would like to see more VM-Aware features in the next release of this solution."
"I have not seen ROI."
"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."
"The documentational aspect of FlashBlade needs improvement."
"I would like to see more monitoring capability included in the next release of this solution."
"Its configuration should be easier."
More Pure Storage FlashBlade cons
 

Pricing and Cost Advice

"The price of the Hitachi Content Platform is very high."
"The product’s cost is average."
"The pricing could be better."
"Overall, it's costly."
"Hitachi is more expensive than StorageGRID."
"Pricing is comparable to other solutions in the market."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Licensing fees are paid yearly."
"The price could be cheaper."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"The price is a little high."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"The pricing for FlashBlade is between cheap and moderate."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"I rate the tool's pricing a seven to eight out of ten."
More Pure Storage FlashBlade pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Financial Services Firm
22%
Government
13%
Manufacturing Company
5%
Computer Software Company
14%
Financial Services Firm
11%
Educational Organization
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Hitachi Content Platform?
Integrating Hitachi Content Platform with existing systems is not challenging.
See all answers
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content Platform lacks the integration of block, file, and object on a single system. Alt...
See all answers
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to keep their long-term data on the platform. The platform is replacing their exist...
See all answers
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensure...
See all answers
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection. Approximate...
See all answers
What needs improvement with Pure Storage FlashBlade?
I believe there is not much improvement needed because they have everything we need, but the interface is a little bit complex to understand. You have to understand it more deeply because it's hard...
See all answers
 

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Product Reports

Buyer's Guide
Hitachi Content Platform
July 2025
Hitachi Content Platform reportDownload Hitachi Content Platform product report
Buyer's Guide
Pure Storage FlashBlade
June 2025
Pure Storage FlashBlade reportDownload Pure Storage FlashBlade product report
 

Also Known As

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
No data available
 

Overview

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage
 

Sample Customers

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
June 2025
Free Report: Hitachi Content Platform vs. Pure Storage FlashBlade
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