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Everpure FlashBlade vs Hitachi Content Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
All-Flash Storage (2nd)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
All-Flash Storage (8th), Software Defined Storage (SDS) (7th), File and Object Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
15
Ranking in other categories
File and Object Storage (15th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
EB
Storage Enginner at BNP Paribas
Archive data reliably for years and have trusted support simplifying complex deployments
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. Hitachi Content Platform monitor or intelligent monitoring is known, and deployment of this was attempted, but it appears that Hitachi abandoned this project, so it is not in use. The potential of that application was great, but it does not cover everything. When Hitachi was asked about it, they indicated there is no application in the project they will start to develop for this purpose, and they redirected to Prometheus. They shared some Prometheus metrics that can be integrated with Grafana to get some metrics on Hitachi Content Platform, but having a dedicated interface from Hitachi itself would be great, similar to what other vendors provide. The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted. A hardware support tool is necessary every time upgrading to another version, and it is not practical for the production environment. A large downtime must be predicted and the application team must be asked to stop and suspend their technical batches, which takes a lot of time to do.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have seen savings in our storage, and the speed of deployment has gone from several days to a few minutes, reducing backup and restore times from 93 days to minutes and simplifying storage for us."
"Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages."
"Technical support is very good."
"It has made working with storage as easy and simple as it should be."
"Pure Storage is extremely reliable — it's never failed."
"While all these products have their own uses, Pure Storage FlashArray is in a market of its own."
"The performance is very good."
"We tested our VDI environment on this array and it performed flawlessly and boosted the user experience."
"The most valuable features of this solution are the rewrite speed and the nonstop services."
"The initial setup is pretty easy and simple."
"This solution has improved how our organization functions in the way that it has essentially made us not have to think about storage."
"They are doing very well with the product."
"Using this solution has made our backups more reliable."
"It's very easy-to-use."
"The main feature I have found to be product replication."
"The most valuable features are the Metro clustering, and disaster recovery."
"Other than that, everything is perfect."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."
"The most valuable feature is the retention log, and the way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"We are using Content Platform for data migration, and it integrates with our HNS platform, which is good because we can integrate it with our existing HNS and SAP solutions, and the GUI is also user-friendly so it does not take much time to do anything if we know the architecture and the steps, as we can do what we need with a few clicks."
"Hitachi is a big company, so it's a very strong product."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
 

Cons

"Everpure FlashArray can be improved as the pricing is expensive, but you do get what you pay for; you are paying a premium for better service, better warranties, less downtime, and other things, so I do not know that a lower price would work out because you probably would not have that high of quality for those things."
"It's expensive, but you get what you pay for."
"I wish they could collaborate more with the other vendors internally, instead of us opening cases with Cisco, HPE, VMware, etc."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless."
"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."
"The product could improve by providing the capability to support NAS storage – CIFS and NFS."
"The price of this solution could be made more affordable."
"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."
"The documentational aspect of FlashBlade needs improvement."
"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."
"It would be nice if you could store file-based in the same box with the same technology."
"It's on the expensive side, as expected for a niche product."
"I would like to see more monitoring capability included in the next release of this solution."
"I would like to see more deduplication."
"The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted."
"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."
"They could improve compatibility and offer a more user-friendly GUI."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"They should improve the user interface. It is a little bit complex, and it does not have a self-learning method; you need to know how to use it before you touch the system, and the user interface is not self-explanatory."
"The solution could use more integration with clouds."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"In terms of the customer support, I can say it's a mixed reaction depending on the country."
 

Pricing and Cost Advice

"Pure came in at a better price point than EMC and performed better than Compellent."
"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"There is an annual or perpetual license required for this solution."
"Our licensing is renewed annually."
"I rate the tool's pricing a seven to eight out of ten."
"The product is very expensive."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"The price is a little high."
"I understand that it is competitively priced compared to other brands."
"We used a reseller for the purchase."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"The product’s cost is average."
"The pricing could be better."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Overall, it's costly."
"Pricing is comparable to other solutions in the market."
"The price of the Hitachi Content Platform is very high."
"Hitachi is more expensive than StorageGRID."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
8%
Government
7%
Financial Services Firm
17%
Computer Software Company
17%
Comms Service Provider
11%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise5
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What needs improvement with Hitachi Content Platform?
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. H...
What is your primary use case for Hitachi Content Platform?
Hitachi Content Platform's metadata search feature is not used in any case. It was only used in one tenant designed f...
What advice do you have for others considering Hitachi Content Platform?
Multitenancy is not understood or the term is not known in English. The overall review rating for this product is an ...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Find out what your peers are saying about Everpure FlashBlade vs. Hitachi Content Platform and other solutions. Updated: June 2026.
903,067 professionals have used our research since 2012.