Hitachi Content Platform vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while Pure Storage is ranked #8 with an average rating of 8.8. Hitachi Vantara holds a 1.5% mindshare in FaOS, compared to Pure Storage’s 5.5% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

Hitachi Content Platform

Read 14 Hitachi Content Platform reviews

1,219 Views
1,219 Comparison Views

88% willing to recommend

Pure Storage FlashBlade

Read 39 Pure Storage FlashBlade reviews

5,227 Views
3,502 Comparison Views

95% willing to recommend

Hitachi Content Platform

Pure Storage FlashBlade

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Pure Storage FlashBlade and Hitachi Content Platform compete in the storage solutions category. FlashBlade appears to have the upper hand due to its high performance and simplicity, while Hitachi offers extensive integration and archiving capabilities.

Features: Pure Storage FlashBlade is recognized for its exceptional throughput, speed, and seamless integration. It offers fast data replication and is noted for its user-friendly simplicity. Hitachi Content Platform excels in data archiving, management, and robust integration with existing systems. It provides strong stability and compliance features suitable for diverse environments.

Room for Improvement: Pure Storage FlashBlade requires improvements in public cloud integration, deduplication, and pricing, with users desiring enhanced enterprise-feature sets. Hitachi Content Platform needs simpler migration processes, better user interfaces, and stronger cloud integration. Users have also highlighted issues with pricing and the efficiency of technical support.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is primarily deployed on-premises and is praised for its easy deployment process. However, some users noted a decline in support quality as the company grows. Hitachi Content Platform offers on-premises, public, and hybrid cloud deployments with generally high-rated technical support, despite occasional delays. FlashBlade's deployment is considered simpler, while Hitachi provides broader deployment options.

Pricing and ROI: Pure Storage FlashBlade is viewed as expensive but is justified by its high performance and significant ROI through time savings. Hitachi Content Platform offers competitive pricing among Western vendors with varied ROI, acknowledged for reducing total cost of ownership. FlashBlade is noted for streamlined management, whereas Hitachi provides cost-effective solutions with strong capabilities.

To learn more, read our detailed Hitachi Content Platform vs. Pure Storage FlashBlade Report (Updated: December 2025).

Buyer's Guide

Hitachi Content Platform vs. Pure Storage FlashBlade

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Content Platform

Ranking in File and Object Storage

16th

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure Storage FlashBlade

Ranking in File and Object Storage

8th

Average Rating

8.8

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

All-Flash Storage (12th), Software Defined Storage (SDS) (8th)

Mindshare comparison

As of February 2026, in the File and Object Storage category, the mindshare of Hitachi Content Platform is 1.5%, down from 1.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 5.5%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.5%
Hitachi Content Platform	1.5%
Other	93.0%

File and Object Storage

Featured Reviews

Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"The platform helps in efficient data management with the ease of server provisioning."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"Companies can scale the solution."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

Cons

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"This product's ability to track logs for access still needs to be improved."

"The only thing is that it should be more cost effective."

"They could improve compatibility and offer a more user-friendly GUI."

"At present, it is complicated to use the CLI command."

"The solution could use more integration with clouds."

Pricing and Cost Advice

"Overall, it's costly."

"Hitachi is more expensive than StorageGRID."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The pricing could be better."

"Pricing is comparable to other solutions in the market."

"The price of the Hitachi Content Platform is very high."

"The product’s cost is average."

"I feel that the price could always be lowered."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"The product is very expensive."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Our licensing is renewed annually."

"I rate the tool's pricing a seven to eight out of ten."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Financial Services Firm

19%

Government

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content Platform lacks the integration of block, file, and object on a single system. Alt...

See all answers

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to keep their long-term data on the platform. The platform is replacing their exist...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensure...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade, allowing for synchronized data between both platforms.

See all answers

Comparisons

NetApp StorageGRID vs Hitachi Content Platform

Compared 20% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 14% of the time

MinIO vs Hitachi Content Platform

Compared 13% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 12% of the time

VAST Data vs Hitachi Content Platform

Compared 7% of the time

More Hitachi Content Platform Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 8% of the time

VAST Data vs Pure Storage FlashBlade

Compared 7% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 6% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Hitachi Content Platform

January 2026

Download Hitachi Content Platform product report

Buyer's Guide

Pure Storage FlashBlade

January 2026

Download Pure Storage FlashBlade product report

Also Known As

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

No data available

Overview

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Hitachi Content Platform vs. Pure Storage FlashBlade

December 2025

Free Report: Hitachi Content Platform vs. Pure Storage FlashBlade

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