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Everpure FlashBlade vs Hitachi Content Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (2nd)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
All-Flash Storage (8th), Software Defined Storage (SDS) (7th), File and Object Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
15
Ranking in other categories
File and Object Storage (15th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
EB
Storage Enginner at BNP Paribas
Archive data reliably for years and have trusted support simplifying complex deployments
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. Hitachi Content Platform monitor or intelligent monitoring is known, and deployment of this was attempted, but it appears that Hitachi abandoned this project, so it is not in use. The potential of that application was great, but it does not cover everything. When Hitachi was asked about it, they indicated there is no application in the project they will start to develop for this purpose, and they redirected to Prometheus. They shared some Prometheus metrics that can be integrated with Grafana to get some metrics on Hitachi Content Platform, but having a dedicated interface from Hitachi itself would be great, similar to what other vendors provide. The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted. A hardware support tool is necessary every time upgrading to another version, and it is not practical for the production environment. A large downtime must be predicted and the application team must be asked to stop and suspend their technical batches, which takes a lot of time to do.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's actually very stable"
"I am very satisfied with this solution and I would recommend it to others."
"Everpure FlashArray is very good with AI development and is very suitable for low downtime and critical mission storage, so customers who need critical mission storage and those chasing performance should consider this solution."
"It does efficient work of storing data while still delivering the performance that you would normally expect from a higher priced solution."
"When you put all of the features in a box, leverage them and migrate your application to one of these arrays, it will give you a lot of benefits."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"It has simplified our storage."
"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."
"The best features Everpure FlashBlade offers, which stand out to both me and our customers, are its exceptional performance for AI and analytics workloads, its ability to scale seamlessly, its unified file and object storage architecture, and simplicity of management."
"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."
"The solution is very easy to manage."
"The product is fantastic."
"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."
"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."
"The fact that the solution is extremely stable and it works really great each dollar spent on this solution is worth it."
"The immutability of the solution is great, people like the interface and the integration capabilities, the stability is great, and companies can scale the solution."
"The product provides the fastest technology."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"The stability of the solution is very good."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"Companies can scale the solution."
"Other than that, everything is perfect."
"Hitachi is a big company, so it's a very strong product."
 

Cons

"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."
"The solution is not cheap. It's much more expensive than DataCore."
"It doesn’t provide enough information on performance analytics. For example, Nimble Storage has Infosight, which provides data; Pure Storage doesn’t have an equivalent."
"On a couple of occasions, the waiting time for an upgrade has been pretty substantial."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"In the next release of this solution, we would like to see automated copy data management for SQL Server."
"We have one system at a customer's site that has had a lot of problems over the last year — I think maintenance was required over seven times before everything was corrected."
"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."
"There could be improvements in public cloud integration."
"Pure Storage FlashBlade should improve on more cloud integration."
"I have not seen ROI."
"Some of the customers that we sell this into may not see increased performance, but they see improved soft costs on the back end."
"I would like to see more VM-Aware features in the next release of this solution."
"The features provided for SMB customers are limited."
"The pricing of the solution could be better."
"This product's ability to track logs for access could be differentiating and still needs to be improved, but that probably doesn't exist on any product in its class either."
"At present, it is complicated to use the CLI command."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"They should improve the user interface. It is a little bit complex, and it does not have a self-learning method; you need to know how to use it before you touch the system, and the user interface is not self-explanatory."
"What is lacking in this solution is a simple process to migrate from existing systems."
"The only thing is that it should be more cost effective."
"In terms of the customer support, I can say it's a mixed reaction depending on the country."
 

Pricing and Cost Advice

"The price was more favorable than Dell EMC."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"Pure Storage has not helped to reduce our HANA licensing costs."
"It's a good price point and it's a solid product for the price."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"We have seen a reduction in TCO."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
"We used a reseller for the purchase."
"I understand that it is competitively priced compared to other brands."
"The price could be cheaper."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"I feel that the price could always be lowered."
"The price of this solution could be made more affordable."
"The price is a little high."
"Overall, it's costly."
"The product’s cost is average."
"Pricing is comparable to other solutions in the market."
"The pricing could be better."
"Hitachi is more expensive than StorageGRID."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"The price of the Hitachi Content Platform is very high."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Computer Software Company
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Financial Services Firm
17%
Computer Software Company
17%
Comms Service Provider
11%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise5
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What needs improvement with Hitachi Content Platform?
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. H...
What is your primary use case for Hitachi Content Platform?
Hitachi Content Platform's metadata search feature is not used in any case. It was only used in one tenant designed f...
What advice do you have for others considering Hitachi Content Platform?
Multitenancy is not understood or the term is not known in English. The overall review rating for this product is an ...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Find out what your peers are saying about Everpure FlashBlade vs. Hitachi Content Platform and other solutions. Updated: June 2026.
906,781 professionals have used our research since 2012.