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Everpure FlashBlade vs Hitachi Content Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (2nd)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
All-Flash Storage (8th), Software Defined Storage (SDS) (7th), File and Object Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
15
Ranking in other categories
File and Object Storage (15th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
EB
Storage Enginner at BNP Paribas
Archive data reliably for years and have trusted support simplifying complex deployments
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. Hitachi Content Platform monitor or intelligent monitoring is known, and deployment of this was attempted, but it appears that Hitachi abandoned this project, so it is not in use. The potential of that application was great, but it does not cover everything. When Hitachi was asked about it, they indicated there is no application in the project they will start to develop for this purpose, and they redirected to Prometheus. They shared some Prometheus metrics that can be integrated with Grafana to get some metrics on Hitachi Content Platform, but having a dedicated interface from Hitachi itself would be great, similar to what other vendors provide. The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted. A hardware support tool is necessary every time upgrading to another version, and it is not practical for the production environment. A large downtime must be predicted and the application team must be asked to stop and suspend their technical batches, which takes a lot of time to do.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The performance and the ever-growing maintenance are the most valuable features of this solution."
"They have really good baked in analytics to show you trends for growth history, so it does help with future planning for data growth."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"Their support is top-notch, and their NPS scores reflect this."
"It's easy to use, and the maintenance upgrades to get free controllers work really well."
"FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."
"The availability and ease of use are the big features."
"It is simple, powerful, and a beautiful solution."
"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."
"The fact that the solution is extremely stable and it works really great each dollar spent on this solution is worth it."
"The most valuable feature is Safe Mode."
"The most valuable feature of this solution is performance."
"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."
"Its SSD to storage is its most valuable feature. It helps simplify our storage, because the user interface is very simple and the installation is easy."
"The most valuable features are the Metro clustering, and disaster recovery."
"Among its most appealing features are its ease of handling and minimal maintenance requirements."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"We are using Content Platform for data migration, and it integrates with our HNS platform, which is good because we can integrate it with our existing HNS and SAP solutions, and the GUI is also user-friendly so it does not take much time to do anything if we know the architecture and the steps, as we can do what we need with a few clicks."
"Companies can scale the solution."
"The product provides the fastest technology."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"The stability of the solution is very good."
"In all my experience and feedback from customers, we are confident that this product is very good."
 

Cons

"We would like to integrate it more with our backup solutions."
"In the next release I would like to see integration into other third-party player providers like Google."
"The price of the solution can improve."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"It was not proactive communication."
"We would like to be able to connect to data tape for backup, specifically to the LTO backups."
"It falls far short of protocol support."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."
"Some of the customers that we sell this into may not see increased performance, but they see improved soft costs on the back end."
"There could be improvements in public cloud integration."
"I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market."
"I want efficiency. FlashBlade doesn't have efficiency now."
"Pure Storage FlashBlade should improve on more cloud integration."
"I would also like to see better support for CIFS workloads."
"The price of this solution could be made more affordable."
"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."
"The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted."
"This product's ability to track logs for access could be differentiating and still needs to be improved, but that probably doesn't exist on any product in its class either."
"Overall, it's costly."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"The only thing is that it should be more cost effective."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."
 

Pricing and Cost Advice

"It's expensive, but you get what you pay for."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"We purchased a license to use this solution and we pay for the storage ourselves."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"Its price is almost double than any other flash storage solution."
"The pricing of Pure Storage FlashArray is reasonable."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"Our licensing is renewed annually."
"The pricing for FlashBlade is between cheap and moderate."
"The price could be cheaper."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"The product is very expensive."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Overall, it's costly."
"Pricing is comparable to other solutions in the market."
"Hitachi is more expensive than StorageGRID."
"The product’s cost is average."
"The pricing could be better."
"The price of the Hitachi Content Platform is very high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
6%
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
8%
Government
7%
Financial Services Firm
17%
Computer Software Company
17%
Comms Service Provider
11%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise5
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What needs improvement with Hitachi Content Platform?
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. H...
What is your primary use case for Hitachi Content Platform?
Hitachi Content Platform's metadata search feature is not used in any case. It was only used in one tenant designed f...
What advice do you have for others considering Hitachi Content Platform?
Multitenancy is not understood or the term is not known in English. The overall review rating for this product is an ...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Find out what your peers are saying about Everpure FlashBlade vs. Hitachi Content Platform and other solutions. Updated: June 2026.
904,836 professionals have used our research since 2012.