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Hitachi Content Platform vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while Pure Storage is ranked #8 with an average rating of 8.8. Hitachi Vantara holds a 1.5% mindshare in FaOS, compared to Pure Storage’s 5.5% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.
Hitachi Content Platform
Read 14 Hitachi Content Platform reviews
  • 1,319 Views
  • 1,319 Comparison Views
88% willing to recommend
Pure Storage FlashBlade
Read 39 Pure Storage FlashBlade reviews
  • 5,529 Views
  • 3,760 Comparison Views
95% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Pure Storage FlashBlade and Hitachi Content Platform compete in the storage solutions category. FlashBlade appears to have the upper hand due to its high performance and simplicity, while Hitachi offers extensive integration and archiving capabilities.

Features: Pure Storage FlashBlade is recognized for its exceptional throughput, speed, and seamless integration. It offers fast data replication and is noted for its user-friendly simplicity. Hitachi Content Platform excels in data archiving, management, and robust integration with existing systems. It provides strong stability and compliance features suitable for diverse environments.

Room for Improvement: Pure Storage FlashBlade requires improvements in public cloud integration, deduplication, and pricing, with users desiring enhanced enterprise-feature sets. Hitachi Content Platform needs simpler migration processes, better user interfaces, and stronger cloud integration. Users have also highlighted issues with pricing and the efficiency of technical support.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is primarily deployed on-premises and is praised for its easy deployment process. However, some users noted a decline in support quality as the company grows. Hitachi Content Platform offers on-premises, public, and hybrid cloud deployments with generally high-rated technical support, despite occasional delays. FlashBlade's deployment is considered simpler, while Hitachi provides broader deployment options.

Pricing and ROI: Pure Storage FlashBlade is viewed as expensive but is justified by its high performance and significant ROI through time savings. Hitachi Content Platform offers competitive pricing among Western vendors with varied ROI, acknowledged for reducing total cost of ownership. FlashBlade is noted for streamlined management, whereas Hitachi provides cost-effective solutions with strong capabilities.

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To learn more, read our detailed Hitachi Content Platform vs. Pure Storage FlashBlade Report (Updated: February 2026).
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
February 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Content Platform
Ranking in File and Object Storage
16th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Pure Storage FlashBlade
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
All-Flash Storage (12th), Software Defined Storage (SDS) (9th)
 

Mindshare comparison

As of February 2026, in the File and Object Storage category, the mindshare of Hitachi Content Platform is 1.5%, down from 1.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 5.5%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashBlade5.5%
Hitachi Content Platform1.5%
Other93.0%
File and Object Storage
 

Featured Reviews

Mir Gulzar Ahmed - PeerSpot reviewer
Mir Gulzar Ahmed
IT Manager at Synergy Computers
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
Read full review
MikaelHellström - PeerSpot reviewer
MikaelHellström
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"Hitachi is a big company, so it's a very strong product."
"The Hitachi Content Platform is a stable and reliable solution."
"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"The platform helps in efficient data management with the ease of server provisioning."
More Hitachi Content Platform pros
"The main feature I have found to be product replication."
"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."
"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."
"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."
"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."
"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."
"The product is scalable and easy to expand."
"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."
More Pure Storage FlashBlade pros
 

Cons

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"This product's ability to track logs for access still needs to be improved."
"They could improve compatibility and offer a more user-friendly GUI."
"In terms of the customer support, I can say it's a mixed reaction depending on the country."
"The solution could use more integration with clouds."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
"There is room for improvement in the capacity for integration with other platforms."
More Hitachi Content Platform cons
"I would like to see more monitoring capability included in the next release of this solution."
"Its configuration should be easier."
"In terms of technical support, the experience has been mixed. The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."
"I would like to see the licensing fees improved as well as the price per terabytes."
"The documentational aspect of FlashBlade needs improvement."
More Pure Storage FlashBlade cons
 

Pricing and Cost Advice

"The pricing could be better."
"The price of the Hitachi Content Platform is very high."
"The product’s cost is average."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Pricing is comparable to other solutions in the market."
"Overall, it's costly."
"Hitachi is more expensive than StorageGRID."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"Licensing fees are paid yearly."
"I feel that the price could always be lowered."
"The pricing for FlashBlade is between cheap and moderate."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"I rate the tool's pricing a seven to eight out of ten."
"Our customers have seen a reduction in TCO."
More Pure Storage FlashBlade pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
21%
Financial Services Firm
19%
Government
9%
Comms Service Provider
9%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
 

Questions from the Community

What do you like most about Hitachi Content Platform?
Integrating Hitachi Content Platform with existing systems is not challenging.
See all answers
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content Platform lacks the integration of block, file, and object on a single system. Alt...
See all answers
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to keep their long-term data on the platform. The platform is replacing their exist...
See all answers
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensure...
See all answers
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
See all answers
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade, allowing for synchronized data between both platforms.
See all answers
 

Comparisons

NetApp StorageGRID vs Hitachi Content Platform Logo
NetApp StorageGRID vs Hitachi Content Platform
Compared 17% of the time
Dell ObjectScale vs Hitachi Content Platform Logo
Dell ObjectScale vs Hitachi Content Platform
Compared 13% of the time
Red Hat Ceph Storage vs Hitachi Content Platform Logo
Red Hat Ceph Storage vs Hitachi Content Platform
Compared 12% of the time
MinIO vs Hitachi Content Platform Logo
MinIO vs Hitachi Content Platform
Compared 12% of the time
IBM Cloud Object Storage vs Hitachi Content Platform Logo
IBM Cloud Object Storage vs Hitachi Content Platform
Compared 7% of the time
More Hitachi Content Platform Competitors
Dell PowerScale (Isilon) vs Pure Storage FlashBlade Logo
Dell PowerScale (Isilon) vs Pure Storage FlashBlade
Compared 18% of the time
MinIO vs Pure Storage FlashBlade Logo
MinIO vs Pure Storage FlashBlade
Compared 9% of the time
VAST Data vs Pure Storage FlashBlade Logo
VAST Data vs Pure Storage FlashBlade
Compared 8% of the time
Pure Storage FlashArray vs Pure Storage FlashBlade Logo
Pure Storage FlashArray vs Pure Storage FlashBlade
Compared 8% of the time
Dell ObjectScale vs Pure Storage FlashBlade Logo
Dell ObjectScale vs Pure Storage FlashBlade
Compared 6% of the time
More Pure Storage FlashBlade Competitors
 

Product Reports

Buyer's Guide
Hitachi Content Platform
February 2026
Hitachi Content Platform reportDownload Hitachi Content Platform product report
Buyer's Guide
Pure Storage FlashBlade
February 2026
Pure Storage FlashBlade reportDownload Pure Storage FlashBlade product report
 

Also Known As

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
No data available
 

Overview

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage
 

Sample Customers

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
February 2026
Free Report: Hitachi Content Platform vs. Pure Storage FlashBlade
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