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Hitachi Content Platform vs Nutanix Unified Storage (NUS) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure Storage FlashBlade
Sponsored
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
All-Flash Storage (12th), Software Defined Storage (SDS) (9th)
Hitachi Content Platform
Ranking in File and Object Storage
16th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Nutanix Unified Storage (NUS)
Ranking in File and Object Storage
3rd
Average Rating
8.8
Reviews Sentiment
7.2
Number of Reviews
115
Ranking in other categories
All-Flash Storage (7th), Software Defined Storage (SDS) (2nd), Public Cloud Storage Services (4th), NVMe All-Flash Storage Arrays (4th)
 

Mindshare comparison

As of February 2026, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.5%, down from 5.9% compared to the previous year. The mindshare of Hitachi Content Platform is 1.5%, down from 1.7% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 2.7%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage Market Share Distribution
ProductMarket Share (%)
Nutanix Unified Storage (NUS)2.7%
Pure Storage FlashBlade5.5%
Hitachi Content Platform1.5%
Other90.3%
File and Object Storage
 

Featured Reviews

MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
Amarnath Charugundla - PeerSpot reviewer
System Engineer at Tata Consultancy
Unified management and cost-effectiveness lead to positive experiences and future savings
Improvement is necessary wherein the memory or storage should not breach 90%, because if breached, it becomes unmanageable. We have to set alerts or CPU triggering for 95% for the first warning. Other activities on nodes or file systems should be properly maintained. We must monitor the dashboard for P1, P2 alerts in the Nutanix Unified Storage (NUS) file share system including SMB, NFS, objects, and blocks. Attention should be maintained for any alerts such as CPU, memory, and RAM alerts, as exceeding these creates issues within teams. If triggered to 95% and forgotten, it crosses the SLA breach, causing disturbances to application, web, and platform teams. Continuous monitoring on the Nutanix dashboard is essential. Even a highly experienced person in Nutanix Unified Storage (NUS) cannot provide a 10 rating out of 10 because it is a vast system. I would rate it eight from my perspective.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution provides many controllers."
"FlashBlade offers low latency, high throughput, and seamless scalability."
"The most valuable features of this solution are the rewrite speed and the nonstop services."
"The most valuable features are the Metro clustering, and disaster recovery."
"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."
"It helps simplify our storage, because the user interface is very simple and the installation is easy."
"Using this solution has made our backups more reliable."
"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"Hitachi is a big company, so it's a very strong product."
"Companies can scale the solution."
"Integrating Hitachi Content Platform with existing systems is not challenging."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."
"One of the best features of the Nutanix Unified Storage (NUS) is that I find everything, all the solutions, in one single box; if you look into Nutanix, the HCI plus whatever storage is required as part of the requirements, such as if applications are hosted on Kubernetes or container platforms requiring S3, NFS, or any other protocol, we can access everything from a single system, eliminating the need to manage multiple systems and different storage in the data center, as one system from one OEM provides everything."
"Nutanix has the best customer support in town."
"The feature I like most about Nutanix Unified Storage (NUS) is the ability to optimize storage spaces."
"I rate Nutanix Unified Storage (NUS) a ten out of ten."
"The most valuable feature of Nutanix Unified Storage is SMB file sharing."
"DR and the replication power are valuable."
"The performance has been very good."
"Nutanix Unified Storage does a very good job of unifying our organization's block, file, and object storage. It puts it all in one place. From one platform, we can deploy S3-type buckets. We can provide iSCSI-level block storage if we need to. It does a great job with home folders and departmental shares, which is what we mostly use Nutanix Unified Storage for."
 

Cons

"The features provided for SMB customers are limited."
"I would like to see more VM-Aware features in the next release of this solution."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
"I would like to see better integration."
"I would like to see more deduplication."
"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"I have not seen ROI."
"At present, it is complicated to use the CLI command."
"What is lacking in this solution is a simple process to migrate from existing systems."
"The only thing is that it should be more cost effective."
"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."
"In terms of the customer support, I can say it's a mixed reaction depending on the country."
"The solution could use more integration with clouds."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"For future updates, I think Nutanix Unified Storage (NUS) should look at features similar to what ONTAP of NetApp is doing, such as tiering to the public cloud."
"I would like to see the integration of artificial intelligence and machine learning technologies. That could definitely be a major breakthrough in providing a unified, seamless experience for end-users. It could reduce costs as well as human effort."
"I would them to have more communication with other platforms, and it appears they are already doing that."
"The pricing could be improved."
"There should be more automation."
"I really want some AI or even basic AI to be included in the Nutanix Unified Storage (NUS) license."
"The CVM consumes more memory and CPU, as it will be allocated a minimum of 32 GB. For a large data store, they are unnecessarily consuming extra resources through the built-in CVM."
"When considering the difference in cost benefits, if you consider it only as a storage solution, you may find it expensive."
 

Pricing and Cost Advice

"The product is very expensive."
"We used a reseller for the purchase."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"I feel that the price could always be lowered."
"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
"I understand that it is competitively priced compared to other brands."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"The product’s cost is average."
"Overall, it's costly."
"The pricing could be better."
"Hitachi is more expensive than StorageGRID."
"The price of the Hitachi Content Platform is very high."
"Pricing is comparable to other solutions in the market."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"I'm happy with the cost and licensing because I don't have big volumes."
"In my opinion, the product is fairly priced."
"It's definitely a lot cheaper than buying a new EMC array. We bought a five-year commitment on all the hardware and software. I don't know what the cost was back then, but I do remember it was cheaper."
"It's competitive and attractive for moving things to it and then prioritizing those newly freed up resources for something else."
"The solution is highly-priced."
"For clients running Nutanix, the licensing cost for Files is a small add-on cost."
"From what I hear from the management, Nutanix Unified Storage has comparatively decent pricing."
"Nutanix Unified Storage is competitively priced. There aren't any competitors that can do much better for the same price."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
7%
Computer Software Company
21%
Financial Services Firm
19%
Government
9%
Comms Service Provider
8%
Computer Software Company
19%
Manufacturing Company
12%
Financial Services Firm
5%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise30
Large Enterprise66
 

Questions from the Community

What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
What do you like most about Hitachi Content Platform?
Integrating Hitachi Content Platform with existing systems is not challenging.
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What do you like most about Nutanix Unified Storage?
Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.
What is your experience regarding pricing and costs for Nutanix Unified Storage?
It is very cost-effective compared to the traditional environment. With new hardware, it's a long-term investment but...
What needs improvement with Nutanix Unified Storage?
To improve Nutanix Unified Storage (NUS), cost is always an issue for every company, especially when we talk about la...
 

Also Known As

No data available
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage
 

Overview

 

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco
Find out what your peers are saying about Hitachi Content Platform vs. Nutanix Unified Storage (NUS) and other solutions. Updated: December 2025.
882,032 professionals have used our research since 2012.