HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform comparison

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 1.0% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.1% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 2.8%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalities.

Helps to save money and resources with the data compression feature

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Very stable and scales quickly, allowing us to roll out new services

Wayne Cross

Director of cyber security at Borden Ladner Gervais LLP

At one point, we had HPE EVAs and when we were changing them out we didn't just look at 3PAR, we looked at all the solutions. We actually started out with a V400 which is an older version of the 3PAR - they didn't have the 7400s as yet - at our data center. Eventually, when the V400 became end-of-life, we looked at all the EVAs and by that time, they had come out with the 7400 and 7200, which are a lot less expensive and a better fit for a smaller organization. We were able to throw any workload on it and not worry about performance. It certainly made my job easy and my team's job easy in terms of maintenance and management of the platform.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"The solution is scalable."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"It has good, reliable, fast storage."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The initial setup was extremely simple and straightforward."

"The most valuable feature of this solution is its ease of use."

"The solution is very straightforward to set up."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The product's performance is good."

"The product provides a good storage space."

"The product offers high stability."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

More Hitachi Virtual Storage Platform pros

"The solution has increased our performance by about 40 percent."

"I benefit from the HPE Call Home feature. It tells me about any issue once I have it."

"HPE can login, fix things, alert us to things, and upgrade. We are there and aware, but we do not do the work. So, that is good."

"It has helped a lot for times when our customers do DR testing. Instead of having to spin down and spin up, I can do it live and seamless. I do not have to schedule downtime with an organization."

"The intelligence around the solution is good."

"They are using Ansible to automate the provisioning, so that simplifies the day-to-day operations."

"The all-flash positions our organization for growth. If somebody comes to us who needs an application with performance, we have that already formulated."

"If you design it right and implement it right, it's headache free. Just keep it there and it does what it's suppose to do."

More HPE 3PAR StoreServ pros

Cons

"The UI for this solution needs to be improved."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"There is room for improvement in the pricing of the product."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There are some challenges with data encryption and reduction."

"The software layer has to improve."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

More Pure FlashArray X NVMe cons

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"For mission critical issues the performance is low."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The snapshot and clone operation functions can be made easier."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"The controllers in the product do not provide options for scalability."

More Hitachi Virtual Storage Platform cons

"HPE 3PAR StoreServ's pricing could be cheaper."

"We are seeing that there are some enhancements which are required in the SSMC console. There are some features that we do not see in the dashboard."

"I give it an eight because of the support, that I can't get support in my country. This is the worst part. Support cannot be sold until we are out of the sanctions."

"We have had some challenges in the Arabic implementation and in migration, but for daily work, it's fine."

"While the stability is pretty good, it could always be improved upon."

"We need additional enhancements to InfoSight, especially from a VM standpoint. Today, we can see in the Azure VM performance stats in 3PAR, but it is so huge, we can't just drill down on each and every VM and look at its performance."

"The solution could be improved in regard to space reclamation by adding automation."

"Cloud integration could be better. They can also add an NVMe to port to that. I would like to see NVMe in the next release. That's the future or the near future for storage. That will give us a real high throughput and some performance."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is an expensive product. I rate its pricing a three out of ten."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"The solution is expensive."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"This is an expensive solution."

More Hitachi Virtual Storage Platform pricing and cost advice

"You need to properly assess your needs before buying the solution since there are chances of overpaying. The type of configuration that you choose can make the price go higher or lower."

"The total cost of ownership really is worth every penny."

"We don't pay for any licensing fees."

"We have seen ROI. While the costs were quite high at the time of purchase for our environment, the ease of use and the fact that it hasn't failed all the time, working fine, that makes it worth buying."

"It makes for less administrative overhead."

"Its price is a bit high for adding another tree, but when we purchased it, it was okay with us. We had compared it with EMC and other solutions, and it was okay at that point in time. Our storage has a lifespan of seven to eight years. When you purchase it, you need to keep a headroom of around 40% to 50%. After three to four years, you generally plan for an upgrade. The price is not so bad today for two years or so, and within a year, I might find that I have to upgrade or increase the storage. This usually happens when there is a radical change or a new application has come that is consuming a lot of data, but generally, there is a plan for the amount of data that we generate and the storage upgrade."

"They have added features, such as the compression and duplication, which have further increased our ROI."

"It is quite difficult to decide on the cost. At one point, I was the project lead to cover with some people, but the price was important and we had its compression calculated. At that moment, it was fair because that was one of the things moving their product due to the cost of HPE 3PAR StoreServ as they were competing with Hitachi and IBM A9000, which I'm not sure if is still available."

More HPE 3PAR StoreServ pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Answers from the Community

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

3PAR is SAS-based storage. The industry is already moving away from the 35-year-old SCSI-way, so it's not a good idea to buy any product with it. I'm not sure about Hitachi, but as far as I know, they also have SAS backend, so, the obvious answer to the question "Which should I choose?" is "none of them". My recommendation is - choose other vendors (or models) which provide end-to-end NVMe su...

2 out of 14 answers

Virgilio Albert

Owner at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

PhPr

Solution Architect at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

See all 14 answers

Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

11%

Government

Computer Software Company

21%

Financial Services Firm

19%

Manufacturing Company

Government

Educational Organization

85%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Maybe the price can be reduced since the solution is very expensive.

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE 3PAR StoreServ?

The compression features are good.

What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

The tool’s price is higher compared to other products. The solution is 20% more expensive than other storage.

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 38% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 11% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 10% of the time

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IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 13% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 7% of the time

Hitachi NAS Platform vs Hitachi Virtual Storage Platform

Compared 4% of the time

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HPE Primera vs HPE 3PAR StoreServ

Compared 21% of the time

HPE Alletra Storage vs HPE 3PAR StoreServ

Compared 17% of the time

Dell PowerStore vs HPE 3PAR StoreServ

Compared 7% of the time

Dell Unity XT vs HPE 3PAR StoreServ

Compared 7% of the time

Dell PowerScale (Isilon) vs HPE 3PAR StoreServ

Compared 4% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE 3PAR StoreServ

Download HPE 3PAR StoreServ product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Learn More

Pure Storage

Hitachi Vantara

Hewlett Packard Enterprise

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

HPE 3PAR StoreServ Features

HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.

Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.

Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.

Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.

Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.

Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

HPE 3PAR StoreServ Benefits

There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.

User-friendly GUI

Exceptionally fast and well-managed replication
Low latency

Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure

Both file-level and block-level replication

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform