HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform comparison

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 2.9%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalities.

Helps to save money and resources with the data compression feature

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Uninterrupted upgrades accelerate performance with good support

Muhammad Saqib

System Engineer at Hybrid Tech

I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The initial setup was extremely simple and straightforward."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"The technical support is great."

"Overall, the solution is strong, easy and fast."

"This is one of the most stable, high-end solutions in this area."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"I am happy about the storage system and availability."

"The product's performance is good."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

More Hitachi Virtual Storage Platform pros

"From a single panel, I can see the performance of my service, my network, and my storage."

"This solution has given us improved application uptime and performance."

"The predictive analytics, where we're getting notifications prior to a failure has been helpful."

"This is a very robust product and it offers everything that we are looking for."

"The most valuable features for me are the simple management of the platform and its performance."

"Its performance is good. We have a lot of applications that have high I/O, and 3PAR handles those with no problem."

"With the support that our organization has, I can talk to someone right away if I have an issue. It has been very good."

"We use a virtual domain in 3PAR and we can create individual pools where clients are able to manage their own resources, instead of we, as storage admin, getting involved in that."

More HPE 3PAR StoreServ pros

Cons

"The software layer has to improve."

"In the future, I would like to see integration with enterprise backup systems."

"There is room for improvement in the pricing of the product."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Adding some functions to the product would be beneficial."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"The controllers in the product do not provide options for scalability."

"For mission critical issues the performance is low."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

More Hitachi Virtual Storage Platform cons

"We would like to see dedupe and compression allowed on all drive types."

"There is a slight difference between what we expected and what was delivered."

"I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries."

"With 3PAR, there is remote copy software which isn't very good."

"The interface to manage it could be improved. I was looking at OneView. Something basic like that should be available with the 3PAR. OneView has all the bells and whistles, all the features, but I think something basic and similar to that should be come with the 3PAR, at least for monitoring managing it."

"We would like to see deduplication and hybrid in the next release of the solution."

"Sometimes control is rebooting and nobody knows why, so there are issues."

"Feature-wise, with the InfoSight additions, there is a lot of the stuff missing in the intelligent interface. As they grow and push, a lot of it will not tie into Hyper-V."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"Hitachi VSP's pricing is good compared to other brands."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

More Hitachi Virtual Storage Platform pricing and cost advice

"As a school, we always have low budgets. We are a nonprofit organization. We do not have too much budget, so we care about prices, discounts, and especially about the product quality. The last 16 years, we have been an HPE customer. We are very much happy with HPE products."

"I rate the tool's pricing an eight out of ten. It is expensive."

"This solution is expensive. We pay every year for support. It's a lump sum because we pay for data center support services, and everything is included in one."

"The licensing cost for HPE 3PAR StoreServ is expensive."

"There was a one-time cost when we procured this product and there are no monthly or yearly licensing fees."

"It's very reliable and it was cost competitive with other arrays at the time that we purchased it."

"The SSD is a little bit expensive."

"The support for the solution is free for three years, then it is an additional cost. It is approximately $30,000 annually. The price includes a lot of equipment we have not only HPE 3PAR StoreServ."

More HPE 3PAR StoreServ pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Answers from the Community

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

3PAR is SAS-based storage. The industry is already moving away from the 35-year-old SCSI-way, so it's not a good idea to buy any product with it. I'm not sure about Hitachi, but as far as I know, they also have SAS backend, so, the obvious answer to the question "Which should I choose?" is "none of them". My recommendation is - choose other vendors (or models) which provide end-to-end NVMe su...

2 out of 14 answers

Virgilio Albert

Owner at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

PhPr

Solution Architect at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

See all 14 answers

Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Manufacturing Company

Government

Educational Organization

86%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE 3PAR StoreServ?

The compression features are good.

What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very ...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

NetApp FAS Series vs Hitachi Virtual Storage Platform

Compared 3% of the time

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HPE Primera vs HPE 3PAR StoreServ

Compared 21% of the time

HPE Alletra Storage vs HPE 3PAR StoreServ

Compared 20% of the time

Dell PowerStore vs HPE 3PAR StoreServ

Compared 7% of the time

Dell Unity XT vs HPE 3PAR StoreServ

Compared 6% of the time

Huawei OceanStor Dorado vs HPE 3PAR StoreServ

Compared 3% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE 3PAR StoreServ

Download HPE 3PAR StoreServ product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

HPE 3PAR StoreServ Features

HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.

Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.

Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.

Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.

Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.

Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

HPE 3PAR StoreServ Benefits

There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.

User-friendly GUI

Exceptionally fast and well-managed replication
Low latency

Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure

Both file-level and block-level replication

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform