HPE Nimble Storage vs Hitachi Virtual Storage Platform comparison

HPE Nimble Storage vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of HPE Nimble Storage is 2.7%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

A tool that offers protection against ransomware and other enterprise-level attacks

Ajit Pratap Kundan

PreSales Lead- Government & Defense at Accops Systems Pvt Ltd

HPE Nimble Storage's cost is very high, making it one of its downsides. HPE Nimble Storage's cost is very high compared with any HCI solutions, like HPE's SimpliVity, Nutanix, VMware, or Dell VxRail. A person requires a special skill set to operate HPE Nimble Storage because there are hardly any solutions similar to Nimble Storage in the market. The product's support can be made faster and more responsive if HPE trains its partners in such a way that they acquire more expertise on Nimble Storage through the training sessions. HPE Nimble Storage is dependent on only VMware vSphere Hypervisor. In the future, HPE has to make Nimble Storage feasible with other hypervisors like Microsoft Hyper-V, Nutanix Acropolis, and RHEV, meaning it should be hypervisor agnostic.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything, especially the VMs inside, is pretty fast."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"What I really like about this program, is that it is easy to use and easy to configurate."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It has benefited my organization because it has reduced time to insights."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"Its resilience is the most valuable."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The product's reliability has been crucial for our company's operations."

"It is the most stable high-end solution in this area."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The solution provides excellent scalability."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

More Hitachi Virtual Storage Platform pros

"Even through upgrades, there is no downtime, not even a hiccup for users."

"It has totally taken away a layer of time and effort, management-wise, from two engineers to give that time back into developing more solutions. It has provided us essentially with a platform to go away and be more creative, knowing that that is stable and can do whatever we chuck at it."

"They could probably improve an organization with just about anything. It is all a matter of ease of use, ease of the implementation, etc."

"Regarding their support, you always get through to somebody who knows exactly what they're talking about."

"If a ransomware or enterprise-level attack happens, my infrastructure remains totally secure. If any virtual machine gets damaged or collapses, we have built a backup solution, which will take a minute to restore the same version of HPE Nimble Storage in our company."

"The all-flash positions our organization for growth. It is much easier to use, and we do not have to worry about the I/O profile of the workloads that we putting on the array."

"The tool’s support is feasible."

"The solution is scalable."

More HPE Nimble Storage pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I would like to see replication and DR features in the next release of this solution."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"There is room for improvement in the pricing of the product."

"The software layer has to improve."

More Pure FlashArray X NVMe cons

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"In terms of new features, I would be interested to see deduplication added in their next release."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

More Hitachi Virtual Storage Platform cons

"The solution requires a higher availability."

"The solution could reduce its price."

"If they could reduce the cost, that would be ideal."

"I'd like to see more granular quality of service rules. Currently, I think currently there's not much room for maximum IOPS, but there's not an option for minimum IOPS for a given volume."

"Nimble requires its DNS to work in order to interface with VMware vCenter is a little thorn in my eye, but I am being nitpicky here."

"I would like to see more advanced analytics in the next release of this solution."

"I don't think it is officially released yet, but the main reason that we chose Nimble is because of the sync rep feature. So, I would like to see that further evolve. This feature will be essential for our setups."

"I would like to see native network attached storage (NAS) functionality. Our customers are looking for NAS, and Nimble can't give it to them."

More HPE Nimble Storage cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"Pricing could be better, because the cost is very high."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The solution is expensive."

"The product is reasonably priced."

More Hitachi Virtual Storage Platform pricing and cost advice

"I believe the array, maintenance, and everything totaled around $140,000 dollars."

"It is cost-effective, which is important for a service provider, because you're competing with hyper-scale providers who do things at extremely large scale, who tend to kill you on price if you're not careful."

"We buy the arrays outright, so we don't pay anything on an ongoing monthly basis for licensing."

"It's expensive. It could be cheaper. I'd rate it a five out of ten in terms of pricing. We're on a yearly licensing. I haven't come across any additional costs. We just paid for three-year support."

"We don't require a license. If we used HPE InfoSight, then we would require a license, but for our needs, we don't need one."

"It is very pricey. You pay for what you get, and this storage solution is great. It is well worth the cost."

"We have seen tremendous ROI. It pays for itself 10 times over in the matter of four years."

"The price has room for improvement."

More HPE Nimble Storage pricing and cost advice

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

What do you like most about Pure FlashArray X NVMe?

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Educational Organization

69%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

How does HPE Nimble Storage compare to VxRail?

HPE Nimble Storage dHCI Vs. VxRail One of the best things about the HPE Nimble Storage dHCI is the three, two, one, z...

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

What do you like most about HPE Nimble Storage?

The solution's predictive analytics is good. It helps to save costs.

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Primera vs HPE Nimble Storage

Compared 17% of the time

Dell Unity XT vs HPE Nimble Storage

Compared 16% of the time

Dell PowerStore vs HPE Nimble Storage

Compared 12% of the time

Pure Storage FlashArray vs HPE Nimble Storage

Compared 11% of the time

Nutanix Cloud Infrastructure (NCI) vs HPE Nimble Storage

Compared 2% of the time

More HPE Nimble Storage Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

March 2025

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE Nimble Storage

Download HPE Nimble Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nimble Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Nimble Storage is a highly effective All-Flash Storage Array solution that aims to enable organizations to reliably store and access their data. Organizations across a wide variety of industries trust Nimble Storage to assist them with all of their data storage-based needs. It both tracks all of the IT architecture that an organization uses and protects that architecture from a variety of digital threats.

HPE Nimble Storage Benefits

Some of the ways that organizations can benefit by choosing to deploy HPE Nimble Storage include:

Increased security. Nimble Storage provides organizations with powerful layers of protection. It leverages predictive analytics powered by artificial intelligence and machine learning to keep businesses from suffering harm related to emerging threats. The AI and ML software identifies threats before they can threaten a user’s data.

Reduced costs and increase profits. Businesses that deploy Nimble Storage find that their overhead costs end up being significantly reduced by up to 49%. One of the reasons for this is that Nimble Storage uses a “pay as you go” subscription model which means that users never pay for more storage than they actually need.

Ease of use. Nimble Storage is simple for administrators to utilize. They can install it without any kind of outside assistance. It is also simple for the average administrator to manage without specialized training.

HPE Nimble Storage Features

Artificial intelligence. The backbone of Nimble Storage’s IT infrastructure is its AI software. The HPE InfoSight feature makes it so that administrators don’t need to make guesses when managing their data storage. It offers users suggestions as to what they can do to improve their storage performance.

Scaling. Nimble Storage gives users the ability to scale their data storage so that it appropriately meets their needs. They can both “scale up” or increase the sheer amount of data that they can store at a given time and “scale out” or increase their ability to perform effectively.

Hybrid storage. Nimble Storage has the ability to store data both on the cloud and on-premises so as to meet an organization’s storage requirements. Its multi-cloud feature enables users to seamlessly manage all of their data storage and utilization operations with ease.

Reviews from Real Users

HPE Nimble Storage is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are its ease of use and its powerful InfoSight analytics feature.

Andrew B., Head Of Information Technology at Zambia National Building Society, writes, “It's a very easy solution. Whenever I have a question, I find they have already provided a solution for it.”

Prataparao D., Technical Solution's Consultant for HPE Storage Devices at Karvy Innotech, says, “HPE Nimble Storage uses the InfoSight platform and it is useful because we can identify the faults and can analyze the performance. It has many other features. This feature is the best that I have observed from HPE Nimble Storage.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Ace Relocation, Atkins Nutritionals, Berkeley Research Group, Canadian International School, City of Hot Springs, Clackamas County, Corona-Norco Unified School District, Ideal Integrations, Linear Technology, P&O Maritime, Retail Apparel Group (RAG), Virtual Radiologic

HPE Nimble Storage vs. Hitachi Virtual Storage Platform