Hitachi Virtual Storage Platform vs Lenovo ThinkSystem DM Series comparison

Hitachi Vantara and Lenovo are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #11 with an average rating of 8.2, while Lenovo is ranked #25 with an average rating of 8.7. Hitachi Vantara holds a 3.1% mindshare in AFS, compared to Lenovo’s 2.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 60% of Lenovo users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Lenovo ThinkSystem DM Series compete in the storage solution category. Lenovo appears to have the upper hand in features, making it worth the price.

Features: Hitachi users value its high performance, scalability, and robust data protection features. Lenovo users highlight its adaptable solutions, integration capabilities, and efficient storage management. Lenovo provides a broader feature set, appealing to varied data environments.

Room for Improvement: Hitachi users suggest enhancements in reporting tools, increased automation, and better integration capabilities. Lenovo users seek improvements in the complexity of initial setup, expanding support documentation, and simplifying software updates.

Ease of Deployment and Customer Service: Hitachi is praised for its streamlined deployment process and responsive customer service. Lenovo users find deployment straightforward but note occasional delays in customer service response.

Pricing and ROI: Hitachi is commended for competitive setup costs and strong ROI, with users feeling they receive good value. Lenovo, though higher in initial cost, is seen as a solid investment due to its comprehensive feature set and long-term ROI.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DM Series Report (Updated: March 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DM Series

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of Lenovo ThinkSystem DM Series is 2.2%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Mark Richmond

Chief Technology Officer at Next Level Communications

Reliable and fast servers with good support

We use on-premise servers with Lenovo ThinkSystem. We set up Hyper-V and load multiple types of servers including a domain controller, a SQL Server, and application servers The solution provides fast servers that are reasonably priced. We set up RAID ten to ensure drive redundancy, leading to…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The latency is good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"One of the best features is the support, which is excellent."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"The performance is very good."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The solution provides excellent scalability."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

More Hitachi Virtual Storage Platform pros

"The solution offers very good reliable systems and storage for our clients."

"It has been a perfect fit for the workload that our customer is doing."

"The price of this solution is good."

"We are satisfied with the stability."

"The most valuable feature of the Lenovo ThinkSystem DM Series is its ability to store data well."

"The most valuable feature of Lenovo ThinkSystem DM Series is its capability to tier to the cloud, such as Microsoft Azure or Amazon AWS. Additionally, the integration is good and they are user-friendly."

"The servers are fast and affordable."

"The value we derive from using it is greater than other alternatives like HPE and Dell."

More Lenovo ThinkSystem DM Series pros

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"There is room for improvement in the pricing of the product."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"I would like to see replication and DR features in the next release of this solution."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

More Pure FlashArray X NVMe cons

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"In the next version I would like to see more intelligence."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

More Hitachi Virtual Storage Platform cons

"The tool's pricing is high."

"I would rate the support of Lenovo ThinkSystem DM Series a four out of five."

"There might be improvements needed in drive throughput as disk speed has been a limitation on Windows servers."

"It takes a very long time to enter the management console, as well as to restart the system, and these are things that should be improved."

"Many people do not realize that Lenovo has a storage solution, so better marketing from the vendor is needed."

"I would like Lenovo to add a feature like IBM Easy Tier to DM Series. This is a crucial feature for the customers."

"Lenovo ThinkSystem DM Series could improve by having a snapshot feature. Additionally, there can be other features added to help restore the data faster."

"This is an expensive solution."

More Lenovo ThinkSystem DM Series cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP's pricing is good compared to other brands."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"Hitachi Virtual Storage Platform is a very expensive product."

"The cost price of this product is better than its competitors."

"This is an expensive solution."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

More Hitachi Virtual Storage Platform pricing and cost advice

"The solution is highly-priced."

"The solution's pricing is similar to Dell and HPE."

"Lenovo offers two software tiers for the DM Series: basic and premium. If you need more features like the MetroCluster, you must buy the premium version. You can stick to the basic software if you don't need MetroCluster or features like asynchronous replication. That makes DM Series a little cheaper."

"The price of the Lenovo ThinkSystem DM Series is good."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Computer Software Company

20%

Comms Service Provider

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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What do you like most about Lenovo ThinkSystem DM Series?

The product’s quality of service guarantees the performance of each workload.

See all answers

What is your experience regarding pricing and costs for Lenovo ThinkSystem DM Series?

There are extra expenses beyond the standard licensing fee for features such as replication and deduplication, which ...

See all answers

What needs improvement with Lenovo ThinkSystem DM Series?

The deployment process of Lenovo ThinkSystem DM Series is very complicated compared to previous GUI systems. Many cus...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

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NetApp AFF vs Lenovo ThinkSystem DM Series

Compared 39% of the time

NetApp FAS Series vs Lenovo ThinkSystem DM Series

Compared 12% of the time

Lenovo ThinkSystem DE Series vs Lenovo ThinkSystem DM Series

Compared 12% of the time

Dell PowerStore vs Lenovo ThinkSystem DM Series

Compared 10% of the time

Dell Unity XT vs Lenovo ThinkSystem DM Series

Compared 9% of the time

More Lenovo ThinkSystem DM Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

April 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

All-Flash Storage

April 2025

Download Lenovo ThinkSystem DM Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

ThinkSystem DM Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

To meet enterprise storage requirements, ThinkSystem All-Flash DM Series systems provide high performance, superior flexibility, and best-in-class data management. DM Series runs on ONTAP data management software, which gives customers unified storage across block-and-file workloads. It accelerates your business while improving the efficiency, flexibility, and reliability of your IT operations.

Lenovo

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DM Series

March 2025

Free Report: Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DM Series

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Lenovo ThinkSystem DM Series and other solutions. Updated: March 2025.

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