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IBM Cloud Identity Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Identity Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
30th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of April 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of IBM Cloud Identity Service is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.8%, down from 28.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.8%
IBM Cloud Identity Service1.0%
Other82.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer1054431 - PeerSpot reviewer
Chief Technology Officer at a computer software company with 51-200 employees
Excellent support, beneficial integration, and low maintenance
I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."
"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."
"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."
"IBM Cloud Identity Service is highly stable."
"We can automate many of our daily operations with it, and we don't have to manage many things manually."
"It is multiple identity and access management, so all of the applications are valuable."
"With MFA, if there has been a password leak and someone tries to access the system, Azure AD will send a notification to the real user's cell phone and ask, "Are you trying to login? Please approve or decline this login.""
"The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication, which means that users who are accessing the applications remotely are authentic."
"The solution adds an extra layer of security."
"Having access to Azure Active Directory on the cloud gives us speed and use of the latest technology. The application services are very good, such as GitHub."
"Azure AD allowed us to get rid of servers and other hardware running at our offices. We moved everything to the cloud. Once we set up roles and permissions, it's only a matter of adding people and removing people from different groups and letting permissions flow through."
"The premier services we have are very good."
"It's just a product that made life simpler for my clients to be able to integrate everything."
"The single sign-on is the most valuable aspect of the solution."
 

Cons

"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"Everything can be more stable and secure. There could also be more account features."
"You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses."
"For the end users, it can be confusing if they have worked for another company that had the Authenticator app. It is tricky if they have already had the Authenticator app and then work somewhere else. If they have to download it again and use it again on their phone, it is something that gets complicated. I know how to get through it. They just need to uninstall and reinstall the application, but for them, sometimes, it is confusing."
"The solution could be improved when it comes to monitoring and logging as these are the most critical areas in case something was to go wrong."
"There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations."
"The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives. This is handled differently in the Azure cloud environment."
"Microsoft's biggest challenge is the documentation."
"Its price should be improved. It is very expensive for Turkish people."
"The automation aspects of Entra ID could be improved, particularly when automating through different providers and SDKs."
"The visibility in the GUI is not good for management. There are a lot of improvements that could make it better."
 

Pricing and Cost Advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."
"It is a really nice tool and we have a license for the more complex model."
"For a small business buying individual licenses, it is an affordable solution."
"The licensing costs are yearly. There is a standard fee per user."
"I think we're on the E3 — I think it was about 35 dollars per user."
"The product's price is in the midrange."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise39
Large Enterprise160
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
I believe Microsoft Entra ID can be improved, and I think it's already on the roadmap. We value the selective sync where Microsoft Entra ID is actually the authoritative source and then will provis...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Baxter Healthcare, 
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Cloud Identity Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
890,088 professionals have used our research since 2012.