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IBM Cloud Identity Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Identity Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
28th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of IBM Cloud Identity Service is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
IBM Cloud Identity Service1.0%
Other82.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer1054431 - PeerSpot reviewer
Chief Technology Officer at a computer software company with 51-200 employees
Excellent support, beneficial integration, and low maintenance
I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."
"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."
"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."
"We can automate many of our daily operations with it, and we don't have to manage many things manually."
"It is multiple identity and access management, so all of the applications are valuable."
"IBM Cloud Identity Service is highly stable."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
"Installation is straightforward. It only took a couple of hours to set everything up."
"This is the right platform if you are looking for scalability."
"This solution serves as the basis to understand the MS SSO and MFA capabilities."
"Microsoft Entra ID deserves a ten out of ten rating."
"The most valuable feature of this solution is that is easy to use."
"The most valuable features are the Conditional Access policies, SSPR, and MFA. Another good functionality is registering enterprise applications to provide access to external parties. These four features are precious and are the most used across different use cases for various clients and projects."
"The portal version of the Azure active directory is pretty robust."
 

Cons

"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses."
"Everything can be more stable and secure. There could also be more account features."
"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."
"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"Microsoft plans to move away from SMS authentication for Multi-Factor Authentication and only implement application-based authenticator, which will be challenging for retail outlets reliant on Microsoft Active Directory."
"My experience with the pricing, setup costs, and licensing of Microsoft Entra ID indicates that we need to make it simple. It's way too complicated."
"Documentation I think is always the worst part with what Azure's doing right now across the board."
"Transitioning to the cloud is very difficult. They need the training to make it easier."
"I think there is room for improvement with actually discussing, and advertising Microsoft as an authenticator. Many people just get confused and use Google, and I think if Microsoft would make more of an effort to penetrate the market, that would be key."
"We did experience downtime tied to Microsoft when there was an issue with Front Door. All external identity platform services were down for more than 8 hours, which was a critical incident from a couple of months back."
"We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications."
 

Pricing and Cost Advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"Licensing fees are paid monthly."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"The pricing depends on the use case and can be negotiated based on volume."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"It is not too expensive."
"The cost of Entra ID depends entirely on our organization's specific needs and use cases."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Baxter Healthcare, 
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Cloud Identity Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
895,272 professionals have used our research since 2012.