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IBM Cloud Identity Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Identity Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
28th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of IBM Cloud Identity Service is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
IBM Cloud Identity Service1.0%
Other82.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer1054431 - PeerSpot reviewer
Chief Technology Officer at a computer software company with 51-200 employees
Excellent support, beneficial integration, and low maintenance
I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."
"It is multiple identity and access management, so all of the applications are valuable."
"We can automate many of our daily operations with it, and we don't have to manage many things manually."
"IBM Cloud Identity Service is highly stable."
"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."
"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."
"Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective."
"I saw the benefits of Microsoft Entra ID immediately after I started using it."
"It is quite good, and we are quite pleased with this solution."
"I would say that Azure AD's pricing is very reasonable because of the structure and in terms of the solution."
"Azure Active Directory has been very useful for our company, it is not difficult to use."
"Scalability has been the biggest benefit."
"One of the most important is the Conditional Access. It helps affect a Zero Trust strategy positively."
"Azure Active Directory is quite scalable."
 

Cons

"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"Everything can be more stable and secure. There could also be more account features."
"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses."
"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do."
"There have been a couple of outages so that I would rate the stability around a seven out of 10."
"The licensing cost is a bit prohibitive."
"The initial setup was complex."
"I want to be able to identify the audiences effectively and manage them."
"However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited."
"The stability and reliability of Microsoft Entra ID is assessed as good, other than typical outages that every cloud service provider deals with."
"The synchronization between my AD and Azure AD needs improvement."
 

Pricing and Cost Advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"The solution was fairly priced the last time I checked the costs."
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Baxter Healthcare, 
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Cloud Identity Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
896,034 professionals have used our research since 2012.