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IBM Cloud Identity Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Identity Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
28th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of IBM Cloud Identity Service is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
IBM Cloud Identity Service1.0%
Other82.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer1054431 - PeerSpot reviewer
Chief Technology Officer at a computer software company with 51-200 employees
Excellent support, beneficial integration, and low maintenance
I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."
"IBM Cloud Identity Service is highly stable."
"It is multiple identity and access management, so all of the applications are valuable."
"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."
"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."
"We can automate many of our daily operations with it, and we don't have to manage many things manually."
"Entra ID's ability to sync with the local Active Directory provides redundancy, allowing authentication via cloud features even if the local Active Directory faces issues. The SSO features with app registrations are also crucial, as we use Azure globally, allowing role and permission assignments directly from Entra."
"Conditional Access is a helpful feature because it allows us to provide better security for our users."
"Syncing with our on-prem Active Directory is valuable because we do not have to keep multiple identities for each of our staff members. We can easily evaluate login risks and provide access for SSO via 365 into applications, such as Salesforce, and other things that we run our business on."
"I would highly recommend this solution."
"Being able to easily authenticate yourself on the MSA app is valuable. It is easy to use. Rather than receiving a code in an SMS, you can just verify that it is you. You don't have to punch in any password or any six-digit code. That's the feature that I like the most."
"Entra ID enables us to implement security easily and effectively."
"If the ecosystem is Microsoft, I recommend Intune because it's Microsoft's end-to-end solution."
"Conditional access is a very important feature where a specific user can be restricted such that they cannot connect to the application if they travel outside of the US."
 

Cons

"Everything can be more stable and secure. There could also be more account features."
"You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."
"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"I want to be able to identify the audiences effectively and manage them."
"The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution."
"Azure AD provides two types of features. One is Azure AD Excel and is already B2C. Out of both versions, Azure B2C requires some improvement, in terms of user management and role management, et cetera."
"ESAE management, especially the admin tools, could be improved. It should be built in by the vendor, and I shouldn't have to add patches or updates to connect to my domain directly. It should be added by default. The price could be better."
"It can be a bit expensive for an organization. There should be a better pricing plan for the license."
"They can improve how people manage their accounts. They can simplify and provide more information about adding or updating a phone number or email id in the MSA account. A lot of time users do get confused about where to go. For example, if I've changed my mobile number, where do I go and change my mobile number in the MSA account? A lot of time, employees think if they change the phone number in the HR database, it'll automatically get changed on the MSA account, which is not the case. Microsoft can simplify that and add these questions in the FAQ documents as well."
"There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations. It would help if we could make independent IDs on the Azure side to go through that team to create a role, change permissions, or create something for a specific task."
"If somebody is using an IdP or an identity solution other than Active Directory, that's where you have to start jumping through some hoops... I don't think the solution is quite as third-party-centric as Okta or Auth0."
 

Pricing and Cost Advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."
"Licensing fees are paid monthly."
"For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"I am not involved in the pricing or licensing, so I can't speak to that."
"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"It is not too expensive."
"Microsoft Entra ID's pricing is reasonable."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

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My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

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Overview

 

Sample Customers

Baxter Healthcare, 
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Cloud Identity Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
896,202 professionals have used our research since 2012.