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IBM Cloud Identity Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Identity Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
28th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of IBM Cloud Identity Service is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
IBM Cloud Identity Service1.0%
Other82.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer1054431 - PeerSpot reviewer
Chief Technology Officer at a computer software company with 51-200 employees
Excellent support, beneficial integration, and low maintenance
I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can automate many of our daily operations with it, and we don't have to manage many things manually."
"It is multiple identity and access management, so all of the applications are valuable."
"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."
"IBM Cloud Identity Service is highly stable."
"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."
"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."
"It offers good Microsoft integration capabilities."
"The fact that it's an ecosystem in itself is probably the best one."
"The UI of Microsoft Entra ID is very intuitive, and I appreciate the integration with Azure because it works seamlessly. This is the best aspect I appreciate about Microsoft Entra ID."
"From a user experience, it's improved it drastically."
"Entra ID has helped us implement role-based authentication rather than conditional keys."
"The implementation of Microsoft Entra ID has impacted my secure access to apps or resources in my environment because it made it easier."
"We use it for authentication where we have cloud services, it syncs with Active Directory on-prem, and we have about 1,800 people using it."
"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
 

Cons

"You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses."
"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."
"Everything can be more stable and secure. There could also be more account features."
"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."
"The product takes at least ten minutes to activate privilege identity management roles."
"One challenge with Entra ID is its complexity, stemming from integrating many components into a single solution."
"I would rate Microsoft's technical support on the lower side. While some responses are quick and satisfactory, there have been occasions where issues took weeks or circles to resolve, sometimes closing and reopening without resolution."
"It is very expensive. Its price should be lower."
"I would evaluate Microsoft support as three out of ten. Microsoft support does not engage right away."
"My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging."
"I want to see new functionalities for the active directory."
"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer. We want to create access down to the Graph level while invoking some management logic. That also means that if an application comes in, we cannot send that to the Graph because we would need an ID on behalf of the cloud hook."
 

Pricing and Cost Advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"It is bundled with other services and the pricing is quite reasonable."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"It's really affordable."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"The pricing is good; it's not cheap but very reasonable."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

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We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Baxter Healthcare, 
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Cloud Identity Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.