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IBM Watson Campaign Automation vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
14th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.2%, down from 1.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Jul 12, 2017
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
Valuable features include creating and using defined templates with logos, and the ease of importing lists I would like to see reporting capabilities and graphing reports. We have used this solution for over eight years. There were no issues with stability. We have a relatively set audience,…
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"The solution is a bit expensive."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"It's normal pricing."
"This is a low cost solution suited to larger organizations."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"This solution is priced in the medium to high price range."
"The licensing cost for the solution is on a yearly basis."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
54%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

IBM Marketing Cloud, IBM SilverPop
ExactTarget
 

Learn More

Video not available
 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.