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Identity Automation RapidIdentity vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Customer Service

Sentiment score
7.6
Omada Identity's technical support is praised for responsiveness, but outdated documentation and inconsistent response times pose challenges.
No sentiment score available
Sentiment score
7.7
Microsoft Entra ID support is knowledgeable but inconsistent, with quicker responses for premier users and delays for others.
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
The actual support when you get to that level is a ten out of ten.
I would rate Microsoft technical support as a seven out of ten.
 

Room For Improvement

Sentiment score
4.6
Omada Identity needs UI improvements, better scalability, integration, documentation, and cost-effective upgrades, with enhanced API and automation.
No sentiment score available
Sentiment score
5.4
Microsoft Entra ID requires improvements in marketing, licensing, documentation, integration, interface, security, stability, and training resources.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
 

Scalability Issues

Sentiment score
8.1
Omada Identity is praised for its scalability in cloud and hybrid environments, despite minor performance and customization feedback.
No sentiment score available
Sentiment score
7.9
Microsoft Entra ID offers scalable, flexible identity management, accommodating various organization sizes with reliable performance and user-friendly expansion.
 

Setup Cost

No sentiment score available
Omada Identity offers cost-effective on-premises pricing, though cloud options are pricier, with flexible negotiations available for enterprises.
No sentiment score available
Sentiment score
7.0
Microsoft Entra ID offers flexible, tiered pricing with discounts for nonprofits, included in Microsoft service packages, but opinions on cost vary.
They are lower than some of their competitors.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Stability Issues

Sentiment score
7.6
Omada Identity is stable, with minimal issues, occasional bugs, and high ratings for reliability and performance.
No sentiment score available
Sentiment score
7.5
Microsoft Entra ID is praised for its reliability and performance, with improved stability and strong uptime despite occasional regional variation.
The stability of the solution is very high at 99.999%.
The stability of the solution is good with a rating of eight out of ten.
 

Valuable Features

Sentiment score
8.2
Omada Identity provides governance, customization, integration, and automation for efficient identity lifecycle management with advanced reporting and strong API connectivity.
No sentiment score available
Sentiment score
8.4
Microsoft Entra ID enhances security and simplifies management with features like single sign-on, multi-factor authentication, and role-based access.
Technically, the product does everything one would expect from an identity and access management platform.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
The main valuable feature is the integration into a single console, which includes authentication service and endpoint security.
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
48
Ranking in other categories
User Provisioning Software (3rd), Customer Identity and Access Management (CIAM) (3rd)
Identity Automation RapidId...
Ranking in Identity Management (IM)
39th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (34th)
Microsoft Entra ID
Ranking in Identity Management (IM)
1st
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
197
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (4th)
 

Mindshare comparison

As of November 2024, in the Identity Management (IM) category, the mindshare of Omada Identity is 4.1%, up from 4.0% compared to the previous year. The mindshare of Identity Automation RapidIdentity is 0.5%, up from 0.3% compared to the previous year. The mindshare of Microsoft Entra ID is 10.3%, up from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM)
 

Featured Reviews

Espen Bago - PeerSpot reviewer
Has the ability to give people access, but it should include more analytics capabilities
Omada Identity is quite good at providing a clear roadmap for getting additional features deployed. We've always been able to have good discussions with Omada's product managers about the features we would like to have. It's a good environment for discussion, and I've heard from others that Omada is good at listening to customers and getting features into production within a year or so. Omada partially helped us to deploy IGA. However, the company I was working for needed to take more charge and do things a bit differently. It was not possible for Omada to do that for us. Omada did help, and it was not Omada's fault that it took longer. It's too early to say if the solution's identity analytics has affected the manual overhead involved with our identity management. It should have had a positive effect because it should be easier to request more things automatically. Since that's not in production yet, we couldn't measure the effect, but it looked promising. Our Omada solution is set up to remove an employee's access as soon as that employee leaves our organization. This setup has positively affected our organization's security because we have less overall access. Omada Identity was deployed as a SaaS solution in our organization. I think Omada Identity is flexible enough to be used by both smaller and bigger companies. Based on what I've seen, Omada's out-of-the-box connectors are more than sufficient. I advise users to assess their data quality and make a clear cleanup plan before using the solution because Omada is not well-suited as a cleanup tool. Overall, I rate Omada Identity a seven out of ten.
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Vinod Survase - PeerSpot reviewer
Saves us time and money and features Conditional Access policies, SSPR, and MFA
I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud. There are other similar limitations, such as a cap on the number of identities that can be synchronized in a particular time frame, which can be an issue for large enterprises with 300,000 employees or more.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
8%
Government
7%
No data available
Educational Organization
31%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Omada Identity?
We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10...
What needs improvement with Omada Identity?
There are some technical bits and pieces that we have looked at that could be better. For instance, when you do a rec...
What is your primary use case for Omada Identity?
We wanted a solution that could help us make HR the master of identities. We wanted a solution that could take that d...
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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Initially, customers can get good prices for a three-year package, but renewal prices tend to increase significantly....
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
RapidIdentity
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Learn More

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Interactive Demo

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Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Houston Community College, Lone Star College, Grapevine-Colleyville Independent School District
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, SailPoint, One Identity and others in Identity Management (IM). Updated: October 2024.
816,406 professionals have used our research since 2012.