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Informatica Intelligent Data Management Cloud (IDMC) vs Semarchy xDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
Semarchy xDM
Ranking in Cloud Master Data Management (MDM)
5th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Master Data Management (MDM) Software (6th)
 

Mindshare comparison

As of January 2026, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 21.6%, down from 32.8% compared to the previous year. The mindshare of Semarchy xDM is 11.2%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)21.6%
Semarchy xDM11.2%
Other67.2%
Cloud Master Data Management (MDM)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
Syed-Hasan - PeerSpot reviewer
Director at Inspiring Software
Quick MVP development facilitated by low-code data management
Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product. Its low-code approach, essentially a wrapper for SQL, enables easy and quick development. The core features include validation business rules, deduplication, merging, and consolidation from multiple sources.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's technical support is pretty good, especially since the turnaround time is good."
"The features that I have found most valuable are, first of all, that it comes as part of this whole bundle of Informatica tools. So if you've been implementing Informatica MDM across a business, you'd often find it comes with it. It's been thrown in as a sweetener. The adoption of it is often the challenge because as part of your MDM project, governance is seen as something beyond the MDM and is often restrictive. So this tool actually, for the first time, when you talk to data governance teams, gives a holistic view of what a data governance team can do with this tool."
"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"We can see all our information on a single screen."
"The user interface is flexible and the visibility of the data flow is amazing."
"Its data cleansing capabilities are very valuable. The match and merge and the audit trail functionalities are very good."
"The support is very good."
"Their documentation is excellent."
"The flexibility of Semarchy xDM allows for possible deployment on-premises, in the cloud, or both."
"Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product."
 

Cons

"The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."
"Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."
"A general improvement in icons and the virtual interface would be good."
"They need to make the workflow more enhanced or dynamic in its functionality."
"There is room for improvement in terms of local support."
"There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial."
 

Pricing and Cost Advice

"Comparatively, their prices are a little bit too high."
"The pricing model is something that can be improved."
"The solution is very expensive."
"Informatica Axon is expensive."
"The product is highly-priced."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
9%
Retailer
7%
Financial Services Firm
14%
Computer Software Company
13%
Retailer
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Semarchy xDM?
The pricing model is based on the number of golden records. It is considered reasonable to good compared to other products that might be more expensive.
What needs improvement with Semarchy xDM?
There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial. Additionally, configuring Semarchy xDM re...
What is your primary use case for Semarchy xDM?
The primary use case of Semarchy xDM is as a data management tool, specifically for master data management and reference data. It provides a platform to standardize information during mergers and a...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Semarchy Intelligent MDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
DiamondStream, Oakley, Araymond, EBU/Eurovision, Groupe Roullier, BOSE, Chipotle Mexican Grill, Putnam Investments, BAE Systems, Mundi Pharma, Merck, Elsevier, CMA CGM
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Semarchy xDM and other solutions. Updated: December 2025.
880,255 professionals have used our research since 2012.