Kaspersky Security Awareness vs KnowBe4 comparison

Kaspersky Security Awareness

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Executive SummaryUpdated on Feb 2, 2025

KnowBe4 and Kaspersky Security Awareness compete in the security awareness training category. KnowBe4 takes the lead in pricing and support while Kaspersky stands out with its feature set and value perception.

Features: KnowBe4 provides robust phishing simulations, interactive training modules, and real-time reporting for a user-friendly experience. Kaspersky Security Awareness focuses on in-depth security knowledge, threat intelligence integration, and multilingual content.

Ease of Deployment and Customer Service: KnowBe4's streamlined deployment and responsive customer service facilitate setup and ongoing support. Kaspersky offers comprehensive support and a complex deployment model appealing to IT-savvy teams.

Pricing and ROI: KnowBe4 offers competitive pricing with scalable solutions, delivering a high return on investment through effective phishing prevention. Kaspersky, with potentially higher setup costs, promises ROI through advanced threat intelligence.

To learn more, read our detailed Kaspersky Security Awareness vs. KnowBe4 Report (Updated: January 2025).

Kaspersky Security Awareness vs. KnowBe4

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kaspersky Security Awareness

Ranking in Security Awareness Training

8th

Average Rating

6.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

KnowBe4

Ranking in Security Awareness Training

1st

Average Rating

9.4

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 3.3%, up from 2.5% compared to the previous year. The mindshare of KnowBe4 is 29.2%, down from 35.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Security Awareness Training

Featured Reviews

Gavin Du Toit

Sales Account Manager at a security firm with 11-50 employees

This solution reduces end users' mistake level by 70%

From Kaspersky and basically everybody that provides security awareness training, there should be more of a drive from their side to promote the product. It's becoming more of an essential product than a luxury. If you hire somebody, it should be a prerequisite that they pass these exams and you give them 15 or 20 minutes a day to do that. I think there should be a drive towards it. When you get audited, cybersecurity awareness training is on the audit list, so it is a box that needs to be checked by corporations. A lot of them just don't see how important it is until they're hacked. It's not just about being hacked and about their data, it's about their reputation.

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Brad Mathis

Employee-Owner, Senior Consultant, Information Security at Keller Schroeder

Lowers human element risks and has innovative training

Some more AI-driven automation for creating training and phishing testing campaigns, as well as automated reporting would help. The Phish Alert button could be improved, although it is understood this is due to Microsoft's constant changes. Any improvements in wizards and documentation are always a good thing!. Additonal areas for improvement could be around the technical training and best practice training areas such as NIST CSF, CISv8, Cyberinsurance, and more. Clearer whitelisting requirements are always appreciated. However, the current levels are significant and appreciated.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."

"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."

"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."

"Kaspersky Security Awareness is a little cheaper and easy to use."

"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."

"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."

"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."

"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."

"The solution is very well priced and very affordable."

"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"There should be more of a drive from their side to promote the product."

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"The GUI could be improved."

"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."

"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."

"It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more."

"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."

"The more users there are, the cheaper the product is."

"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."

"I rate the product pricing as four out of ten."

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."

"It's about five dollars a seat per month."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Financial Services Firm

Educational Organization

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?

The pricing is market compatible and good.

What is your primary use case for Kaspersky Security Awareness?

I use Kaspersky Security Awareness for the security of laptops, desktop computers, and servers.

What advice do you have for others considering Kaspersky Security Awareness?

I would recommend Kaspersky Security Awareness for low and medium-end users. I would rate the overall solution between six and seven out of ten.

What do you like most about KnowBe4?

Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.

What is your experience regarding pricing and costs for KnowBe4?

The solution is very well priced and very affordable. It's about five dollars a seat per month.

What needs improvement with KnowBe4?

I would like to see Novo4 expand to other channels outside of emails to things such as text messages.

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Product Reports

Security Awareness Training

February 2025

Download Kaspersky Security Awareness product report

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February 2025

Overview

More than 80% of all cyber-incidents are caused by human error. Enterprises lose millions recovering from staff-related incidents – but traditional training programs usually fail to achieve the desired behavioral changes and motivation. Understanding what lies behind any learning and teaching process helps to build an effective educational program. Our programs not only deliver knowledge, but – more importantly – change habits and form the new behavior patterns that are the real goal of awareness training.

Kaspersky

Old school Security Awareness Training is static. It’s a one-time event without follow-up. KnowBe4's Kevin Mitnick Security Awareness Training starts with a baseline test to show the actual Phish-prone percentage of your users. Then it steps users through effective, interactive, on-demand browser-based training. As step three, you send frequent simulated phishing attacks to your employees to reinforce the training. This last feature, frequent simulated phishing attacks (we recommend at the very least once a month) really creates a change in behavior.

Sample Customers

Insolar, Goods.ru

West Aurora Public School District 129