Matillion Data Productivity Cloud vs Zapier comparison

Matillion Data Productivity...

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Executive SummaryUpdated on Mar 31, 2025

Zapier and Matillion Data Productivity Cloud are significant competitors in the integration and automation category. Zapier's proficiency in automation and seamless app integration gives it an advantage in creating business rules and workflows without coding, while Matillion's robust ETL capabilities and AWS integration make it excel in data transformation tasks.

Features: Zapier facilitates automation by integrating a wide range of applications, enabling users to create flexible workflows without coding. Its no-code automation tool saves development time by connecting different applications, and its extensive documentation provides abundant resources. Matillion Data Productivity Cloud boasts strong ETL capabilities, seamless integration with AWS services, and data-handling simplicity through built-in verification. Its interface caters to non-technical users by providing intuitive data manipulation tools, and it supports real-time data transformations for highly efficient processes.

Room for Improvement: Zapier could enhance its service by expanding app support, improving UI for logical flows and error reporting, and offering more action types such as delete actions. Users also call for improved customer support. Matillion could improve by increasing update frequency to accommodate API changes, enhancing scalability, and expanding integration with additional data sources. Users seek better performance with streamlined API release processes.

Ease of Deployment and Customer Service: Both Zapier and Matillion offer seamless cloud deployment options. However, customer service experiences differ, as Zapier lacks on-demand support options like live chat, causing delays in issue resolution. Matillion provides more consistent and prompt support, with higher satisfaction ratings from users for its effective assistance.

Pricing and ROI: Zapier's tiered pricing includes a useful free plan for low-volume tasks, though higher tiers can appear costly. Users find value in the time savings and automation benefits, often seeing significant ROI. Matillion's consumption-based pricing on AWS offers flexibility but can become expensive with large data loads. Users appreciate its integration strengths, supporting the expenditure with efficiency gains, though costs can potentially affect satisfaction based on individual usage scenarios.

To learn more, read our detailed Matillion Data Productivity Cloud vs. Zapier Report (Updated: March 2025).

Matillion Data Productivity Cloud vs. Zapier

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Matillion Data Productivity...

Ranking in Cloud Data Integration

6th

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zapier

Ranking in Cloud Data Integration

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Cloud Data Integration category, the mindshare of Matillion Data Productivity Cloud is 3.4%, down from 4.7% compared to the previous year. The mindshare of Zapier is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Jacques Du Preez

Chief Executive Officer at Intellinexus

Offers good user interface and easy to navigate

Our experience is mainly around using Snowflake Data Cloud with Matillion. And the two of them combined, offer superior performance and price point benefits. Using them together is very efficient because Matillion's processing and Snowflake's own scalability and consumption based on pushing down code work well together. They are very efficient. We've used Azure Data Factory (ADF) for integration. So that's an alternative, depending on customer choice for the integration. And then on AWS, a few of the other services, like Terraform, and S3 storage, and that's about it. It's on a case-by-case basis. If they've chosen ADF as a technology, then we implement using that choice.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Matillion ETL is its user-friendly graphical interface."

"It's highly scalable. It takes upon itself the Redshift scalability, so it's very good."

"The product is quite stable and can handle complex data integration tasks well."

"Matillion ETL has great Git integration that is perfect and convenient to use."

"Matillion ETL is one hundred percent stable."

"The technical support treats us well. They already have a support portal, and they are responsive, which helps."

"The product has a good user interface."

"It has good integrations with Amazon Redshift and other AWS services."

More Matillion Data Productivity Cloud pros

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."

"The product's initial setup phase was very easy."

"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."

"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."

"Zapier’s most valuable feature is its ability to interconnect applications or devices."

"The product's most valuable feature is automation."

"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."

More Zapier pros

Cons

"The cost of the solution is high and could be reduced."

"To complete the pipeline, they might want to include some connectors which would put the data into different platforms. This would be helpful."

"In the next release, we would like to have connections to more databases."

"The tool's lineage is very weak."

"While the UI is good, it could be improved in its efficiency and made easier to use."

"Matillion ETL should include more enhanced capabilities for extracting data from the SAP systems."

"One of the features that's in development is data privacy in the cloud, along with further SAP integration. For connectivity to SAP systems."

"Sometimes, we have issues with the solution's stability and need to restart it for three weeks or more."

More Matillion Data Productivity Cloud cons

"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."

"My biggest concern with Zapier would be their pricing strategy."

"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"There is room for improvement in the support. They are not responsive, and they don't take much time to get resolved."

"System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication. If that user has to perform some action on that notification, the action isn't handled by Zapier. So there's no way to orchestrate that and it's very cumbersome."

"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."

"After mapping them out, and they'd worked for a while, I've had Zapier fail."

More Zapier cons

Pricing and Cost Advice

"Matillion ETL has a pay-as-you-go pricing model of a few dollars per hour of runtime."

"A rough estimation of the cost is around 20,000 dollars a month, however, this is dependent on the machine used and how Matillion ETL is used."

"Its price depends on what you expect. You pay on a monthly basis, but there is a possibility to have special contracts depending on the installation."

"It is cost-effective. Based on our use case, it's efficient and cheap. It saves a lot of money and our upfront costs are less."

"The pricing depends on what edition the customer opts for. For example, the standard edition is priced at $2.00 per credit. And you are only charged when you use it. You're not charged when it's idle."

"Matillion ETL is expensive."

"The price of Matillion ETL is reasonable."

"The solution is very cheap. You're paying $2.50 an hour and if you set your service up, which you can do, you're not getting charged. Currently, our ETL process is just an overnight process that runs for about an hour. I can start and stop my server just for an hour if I want to and spent $2.50 a day for an ETL solution. There are no additional costs."

More Matillion Data Productivity Cloud pricing and cost advice

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"It's very affordable."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"The price of Zapier is approximately $75 monthly."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

"Zapier's price is good."

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

15%

Manufacturing Company

Energy/Utilities Company

Computer Software Company

18%

Financial Services Firm

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Matillion ETL?

The new version with the Productivity Cloud is very simple. It's easy to use, navigate, and understand.

What is your experience regarding pricing and costs for Matillion ETL?

The solution's pricing is not based on the licensing cost but on the running hours when the Matillion instance is up and running. Its pricing model is different from the traditional pricing models ...

What needs improvement with Matillion ETL?

Depending on the use case, the solution's pricing could be improved. Matillion ETL should include more enhanced capabilities for extracting data from the SAP systems.

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

What needs improvement with Zapier?

The pricing could be a little cheaper.

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Product Reports

Matillion Data Productivity Cloud

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Matillion Data Productivity Cloud report

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Also Known As

Matillion ETL for Redshift, Matillion ETL for Snowflake, Matillion ETL for BigQuery

No data available

Overview

Matillion Data Productivity Cloud features an intuitive graphical interface, seamless AWS integration, and efficient data management. Its tools streamline complex tasks for SFDC, RDS, Marketo, Facebook, and Google AdWords.

Matillion Data Productivity Cloud provides fast transformations with built-in verification, easy scheduling, and sampling. With automatic scalability and diverse data source support, it simplifies complex data tasks. Users benefit from cloud data warehousing and integrating data into Snowflake while appreciating its ease of use by non-technical teams. Enhancements can focus on frequent API adjustments, improved documentation, faster performance with less latency, and better error handling.

What are the key features of Matillion Data Productivity Cloud?

User-Friendly Interface: Simplifies interaction for non-technical users with a graphical interface.
Seamless Integration: Works smoothly with AWS, SFDC, RDS, Marketo, Facebook, and Google AdWords.
Automatic Scalability: Efficiently manages varying workloads with scale-up and down capabilities.
Efficient Data Handling: Streamlines transformations, scheduling, and sample data verifications.
Diverse Data Source Support: Easily integrates multiple data sources for streamlined processes.

What benefits and ROI should users seek in reviews?

Ease of Use: Reduces complexity for non-technical teams with intuitive operation.
Performance Efficiency: Fast data processing and transformations enhance productivity.
Cloud Compatibility: Supports integration with cloud platforms for versatile data solutions.
Time-Saving Scheduling: Automates data tasks, allowing users to focus on other priorities.
Scalability: Automatically adjusts to workload needs, optimizing resource use and cost.

In industries such as technology, finance, and healthcare, Matillion Data Productivity Cloud is implemented to streamline ETL processes, optimize data pipeline construction, and enhance data migration efforts. It supports efficient data loading and integration between cloud and on-premises databases, aiding industries in managing data-driven projects.

Matillion

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Sample Customers

Thrive Market, MarketBot, PWC, Axtria, Field Nation, GE, Superdry, Quantcast, Lightbox, EDF Energy, Finn Air, IPRO, Twist, Penn National Gaming Inc

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Matillion Data Productivity Cloud vs. Zapier